News
The importance of fertility benefits in promoting an inclusive and supportive workplace culture

In an era where inclusivity and employee wellbeing are paramount to corporate success, organisations are increasingly recognising the importance of comprehensive fertility benefits.
This trend is part of a broader effort to create a supportive workplace culture that acknowledges the diverse needs of employees.
Apricity Fertility‘s recent partnership with Yahoo underscores this shift, highlighting the rising value of fertility benefits.
Apricity Fertility has signed Yahoo as a new client this month for its innovative fertility benefits. Mel Chacksfield, CEO of Apricity, expressed the significance of this partnership.
“We proudly support Yahoo, which recently added Apricity’s all-inclusive fertility coverage for UK-based employees,” she said.
“The allowance covers end-to-end diagnostic testing and treatment, including IVF, IUI, and fertility preservation, for all Yahoo employees needing support in their family-building journey.”
Yahoo’s decision to offer comprehensive fertility support through Apricity demonstrates a commitment to supporting its employees beyond traditional health benefits. By offering fertility benefits, companies can not only support their workforce in building families but also promote a more inclusive and equitable workplace.
The growing demand for fertility benefits
The demand for fertility benefits has grown significantly in recent years, reflecting changes in societal attitudes towards family-building and the increasing prevalence of fertility challenges.
According to the UK’s Human Fertilisation and Embryology Authority (HFEA), around one in seven couples in the UK experience difficulty conceiving, highlighting the widespread nature of fertility issues. With the average age of first-time mothers continuing to rise, the need for fertility support is becoming more pronounced.
A recent report found that 38 per cent of employers already offer or are planning to offer fertility benefits to their employees. This reflects a growing recognition of the importance of such benefits in attracting and retaining top talent.
For many employees, particularly those facing fertility challenges, access to fertility treatments and support can be a deciding factor when choosing or staying with an employer.
Promoting inclusivity through comprehensive coverage
One of the key ways fertility benefits promote inclusivity is by recognising that the path to parenthood is not the same for everyone. By offering a range of fertility treatments, including IVF, IUI, and fertility preservation, companies can support employees from various backgrounds and life stages.
This inclusivity extends to employees in same-sex relationships, single parents by choice, and those undergoing medical treatments that may impact fertility, such as cancer patients.
A survey by the British Pregnancy Advisory Service (BPAS) found that nearly half of UK women would consider freezing their eggs if it were more affordable, emphasising the importance of fertility preservation options.
Fertility benefits and employee wellbeing
Offering fertility benefits also has a direct impact on employee wellbeing. The emotional and physical toll of fertility challenges can be significant, affecting not only the individuals involved but also their performance at work.
A study by Fertility Network UK revealed that 90 per cent of people undergoing fertility treatment reported feeling depressed, while 42 per cent said their work performance suffered as a result.
Companies that offer fertility benefits often see a positive impact on their diversity and inclusion efforts. Supporting employees in their family-building journeys can help to close the gender gap, as women are more likely to remain in the workforce if they feel supported in balancing their career and family aspirations.
The business case for fertility benefits
Beyond the ethical and social implications, there is a strong business case for offering fertility benefits. Companies that provide comprehensive support for employees’ reproductive health can attract a broader talent pool, including highly skilled individuals who may prioritise family-building in their career decisions.
Additionally, offering fertility benefits can enhance employee loyalty and reduce turnover.
According to a study by the International Foundation of Employee Benefit Plans, 68 per cent of companies that offer fertility benefits report higher employee retention rates. This is particularly important in competitive industries where retaining top talent is crucial to maintaining a competitive edge.

Fertility
AI could transform ovarian care through personalisation, study finds

AI could transform ovarian care by personalising cancer and fertility treatment, but more clinical validation is needed before routine use.
A systematic review and meta-analysis found AI models showed high diagnostic accuracy for ovarian cancer when combining data such as ultrasound scans and blood test results.
Across 81 studies, AI models correctly identified ovarian cancer in around nine out of 10 cases, with pooled rates of 89 to 94 per cent.
They were also highly accurate at ruling out ovarian cancer when it was not present, with specificity of 85 to 91 per cent.
The analysis also found that explainable AI tools could predict complete surgical cytoreduction in advanced ovarian cancer.
Complete surgical cytoreduction means removing all visible cancer during surgery, which can be an important goal in treatment planning.
The tools achieved a pooled AUC of 0.87. AUC is a measure of how well a model distinguishes between different outcomes, with higher scores showing stronger performance.
In reproductive medicine, AI algorithms helped physicians optimise ovarian stimulation protocols and predict follicular growth during IVF.
Ovarian stimulation is the use of hormones to encourage the ovaries to produce eggs, while follicles are the small sacs in the ovaries where eggs develop.
The review found AI could reliably model ovarian response in IVF with a pooled AUC of 0.81.
However, researchers said challenges remain in translating promising research findings into routine clinical practice.
They identified substantial variation across studies, driven by retrospective study designs, variable AI systems and a lack of standardised validation.
Only 22 per cent of analysed studies reported prospective, multicentre external validation, where models are tested forward in time across multiple healthcare settings.
The authors called for rigorous validation to help close the gap between research and routine clinical practice, alongside standardised methodological and reporting frameworks, smooth integration with clinical workflow and robust governance to support responsible and ethical AI use.
They concluded: “Artificial intelligence is a transformative force in the management of ovarian conditions.
“In gynaecologic oncology, AI enhances every phase of care, from early detection and accurate diagnosis to prognostic stratification and surgical planning.”
In reproductive medicine, AI personalises ovarian stimulation and refines the diagnosis of heterogenous endocrine disorders such as PCOS.
PCOS, or polycystic ovary syndrome, is a hormonal condition that can affect periods, skin, weight and fertility.
Cancer
Three cancer innovators shortlisted for Femtech World Award

Femtech World is delighted to reveal the shortlist for this year’s Women’s Cancer Innovation award.
The award, sponsored by Endomag, will honour a groundbreaking innovation dedicated to the prevention, early detection treatment or ongoing care of cancers that uniquely or disproportionately affect women.
Endomag is a medical technology company devoted to improving the global standard of cancer care.
Its Sentimag system, Magseed marker and Magtrace lymphatic tracer are used by thousands of the world’s leading physicians and cancer centres.
After careful review of this year’s submissions, we are delighted to announce the three shortlisted entries for the Women’s Cancer Innovation Award 2026.

Auria is tackling one of the most stubborn problems in breast cancer screening: the 66 per cent of women who simply don’t participate.
Rather than improving existing imaging pathways, Auria is creating an entirely new access layer: a non-invasive, at-home test that detects protein biomarkers for breast cancer in tears.
Auria’s test, a CLIA-certified Lab Developed Test, has been validated across more than 2,000 patients in multiple clinical studies with collaborators including MD Anderson Cancer Center and Stanford University.
It reports a sensitivity of 93 per cent and a negative predictive value of 98 per cent.

Founded on six years of combined research at the University of Barcelona and UC Irvine, The Blue Box has developed a non-invasive, urine-based test that detects breast cancer by analysing volatile organic compound (VOC) signatures – no radiation, no compression, no imaging facility required.
The test achieves a sensitivity of 88.42 per cent, outperforming mammography by 15 per cent overall, and by 30 per cent specifically in women with dense breasts.
The technology could function as a first-line screening tool in primary care settings, as a complement to mammography for high-density patients, or as an accessible alternative in healthcare systems where imaging infrastructure is limited.

Celbrea is a disposable and affordable thermal screening device that empowers women of all ages to stay on top of monitoring their breast health.
The device aims to add to doctors’ existing standard evaluation protocols with a quick, painless examination. Celbrea does not replace a mammogram but simply provides an additional way to screen for breast disease, including breast cancer.
The device consisting of two disposable pads with photochromic sensors. The pads are self-applied to each breast for 15 minutes.
1188 nano-sensors are embedded within a biocompatible multilayer pad, accurately measuring any temperature differences on the surface of the breast using liquid crystal thermographic technology.
What happens next
The shortlisted entries will now be judge by an Endomag representative who will reveal the winner at a virtual awards event on June 19.
Winners will receive a trophy and will be interviewed by a Femtech World journalist.
Insight
Common cancer marker may play active role in preventing the disease, study finds

Ki-67, a protein used to measure tumour growth, may also help prevent chromosome errors that drive cancer, a study suggests.
The findings could change how scientists view Ki-67, a marker commonly used in breast cancer and other tumours to assess how quickly cancer cells are growing.
Researchers found the protein may help preserve genome stability by maintaining the structural integrity of centromeres, key parts of chromosomes that help ensure DNA is shared correctly during cell division.
The research was led by professor Paola Vagnarelli at Brunel University of London in collaboration with scientists at the University of Edinburgh and the Technical University of Berlin.
Professor Vagnarelli said: “Doctors already measure Ki-67 to see how aggressive a cancer might be. But our results suggest it is actually helping maintain genome stability.
“That means it may be more than a marker. It could potentially also be a therapeutic target.”
The study examined three proteins that attach to chromosomes during cell division and help rebuild the molecular system that tells each new cell what kind of cell it is.
Every human cell carries identical DNA. What makes a liver cell different from a brain cell is which genes are switched on and which are kept inactive.
When a cell divides, that entire system of switches must be rebuilt. The three proteins involved in this process were Ki-67, Repo-Man and PNUTS.
Vagnarelli’s team developed a method that individually removes each protein from a living cell at the precise point of division. Older techniques could not isolate that moment cleanly.
They found that cells rely on all three proteins to reset themselves after division, but each failed in a different way when removed.
Without PNUTS, gene activity spiralled out of control and thousands of genes switched on at once.
Without Repo-Man, cells escaped safety checkpoints that usually stop damaged or abnormal cells from continuing to divide.
“What we didn’t expect was how clean the separation was,” said Vagnarelli.
Each protein fails in its own specific way. There is no redundancy, no safety net. Which means there are three separate points at which this process can go wrong.
“When the system breaks down, cells can emerge with the wrong number of chromosomes. That condition, called aneuploidy, is seen in disorders such as Down syndrome and in many cancers.
“We also found that these chromosome errors can trigger inflammatory signals inside the cell.”
Aneuploidy means a cell has too many or too few chromosomes, which can disrupt normal growth and function.
Inflammatory signals are chemical messages that can make a cell behave as if it is responding to injury or infection.
“These cells behave almost as if they are under attack,” said Vagnarelli.
“The immune response switches on because the genome is unstable.
“That link between chromosome imbalance and inflammation could help explain patterns we see in several diseases.”
The researchers said the findings may help cancer scientists better understand how chromosome instability, loss of gene regulation and cells dividing before they are ready contribute to tumour growth.
They said understanding the normal machinery that prevents these errors may help researchers find ways to push cancer cells into making mistakes they cannot survive.
“We now have a clearer map of the machinery that resets the cell after division,” said Vagnarelli.
“That knowledge gives us a starting point for thinking about new therapeutic approaches.”
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