Period tracking app Flo launches feature for male partners

The period tracking app Flo has launched a new feature to support men with insights into their female partner’s menstrual cycle and reproductive health.

With nearly 60 per cent of women citing their partner’s limited understanding of their reproductive health as a pivotal factor in affecting their relationship dynamics, Flo for Partners aims to help couples “decode” mysteries around sex drive, ovulation, and pregnancy.

The new feature, which includes tips, advice and polls on the menstrual cycle, is hoped to improve couples’ sex life and increase their chances of conceiving.

A survey of 1,800 UK men, conducted by Flo, has highlighted the need for more education and open communication around reproductive health between partners.

The report has shown that 58 per cent of men do not know the duration of an average menstrual cycle while 52 per cent do not know how the menstrual cycle affects women’s mental health.

Only 28 per cent of men know their partner’s ovulation dates, the survey has found, with just 35 per cent thinking they have a supportive and united approach to family planning with their partner.

“Flo for Partners is Flo’s most requested feature – and for good reason,” said Cath Everett, VP of product and content at Flo.

“Women are tired of carrying the mental load, and men are tired of being left in the dark when it comes to their partner’s health journey.

“Whether a couple aims to spice up their love life, nail down the perfect time to conceive, or conquer pregnancy and parenthood together, Flo for Partners is the modern-day sex ed we all wish we’d had.

Flo for Partners is now available on both iOS and Android platforms. To start using the feature, women need to share a unique code with their partner, who has to install the Flo app and input the code.