Fertility
Future Fertility and GeneraLife embark on scientific collaboration to assess donor egg quality using AI
The two companies will be collaborating on a multi-centre research study in Spain

The global egg donation market is expected to grow on average by almost eight per cent per year through 2028.
Demand for donor eggs continues to rise due to the increasing number of couples who are unable to conceive naturally and improved awareness around the availability of egg donation as a treatment option.
The fertility industry, in turn, has grown to help accommodate this demand through the expansion of clinic networks and the vertical integration of clinics with egg banks.
While donor eggs present a promising option for hopeful parents who cannot produce eggs or have low egg quality, undergoing IVF using donor eggs presents significant financial, emotional, and physical hurdles.
Today, couples receiving donor eggs have no measure of the quality of the eggs they are receiving because there is currently no objective standard of care to determine egg quality.
By comparison, sperm donation has been a long-standing option in fertility treatment, and every sample of donated sperm is thoroughly tested to categorise its quality – motility, concentration, and morphology – as a selection parameter.
The main qualifier for egg donation is that most egg donation programmes require donors to be under 30 years of age. This is because today’s standard of care uses generalised age-based egg quality predictions, which assume that someone under 30 still has high-quality eggs.
This assumption however doesn’t account for the variability that exists between patients in the same age group or even the differences in egg quality observed in the same person within and across cycles.
Reliance on generalised information makes it difficult for donor egg recipients to manage their expectations of success and feel reassured about their substantial investment in pursuing this option to conceive.
To address this challenge, Future Fertility and GeneraLife will be collaborating on a multi-centre research study in Spain that will leverage Future Fertility’s AI-powered oocyte assessment tools to measure the quality of donor eggs and determine feasibility for this clinical use case.
“We are thrilled to be partnering with the GeneraLife group to conduct this scientific study. The clinical leadership at GeneraLife, and at these clinics, are key opinion leaders in the field, and we believe partnerships like this are critical to the success and adoption of AI in the fertility field,” says Christy Prada, CEO of Future Fertility.
Future Fertility currently has validated AI products in-market for egg freezing and IVF, and this new use case would unlock new resources for patients undergoing egg donation.
Results of this study can help to optimise donor egg screening, gain relevant information about donor egg quality and provide greater transparency to egg donation treatments in the future.
GeneraLife, a leading European network of over 50 fertility clinics has selected three Spanish clinics to spearhead the study: Ginefiv Barcelona, Ginefiv Madrid, and Ginemed Sevilla.
GeneraLife and its renowned team of fertility professionals are deeply rooted in scientific research to uncover best practices and advancements in Assisted Reproduction Technology.
“It is only through collaborating with partners like this that tools are built in a safe, objective, and clinically useful way, creating the opportunity to significantly impact care for patients,” commented Dr Dan Nayot, REI and co-founder of Future Fertility.
Future Fertility is the first company to create a system that non-invasively assesses individual eggs turning qualitative subjective information into quantitative, measurable and objective data. By processing images at the pixel-level, Future Fertility’s technology can identify patterns related to treatment outcomes that are undetectable by the human eye.
“The implementation of Artificial Intelligence to objectify and standardise gamete and embryo assessment is currently a hot topic in IVF. We, as a company, are at the forefront to validate the existing tools and to outline their true clinical value,” commented Danilo Cimadomo, science and research manager of GeneraLife IVF.
“A scientific partnership with the companies that are investing much effort in advancing this field, like Future Fertility, is critical to optimise the management of oocyte donation programmes,” concluded Laura Rienzi, scientific director of GeneraLife and adjunct professor at the University of Urbino.

Insight
Natural Cycles receives sixth FDA clearance for fertility algorithm

Natural Cycles has received its sixth FDA clearance for an updated fertility algorithm designed to personalise digital contraception.
The regulator cleared the company’s next-generation NC° Fertility Algorithm, which combines statistical modelling with machine learning to predict fertile and non-fertile days.
Natural Cycles said the algorithm was trained on tens of millions of real-world fertility data points and adapts to individual cycle patterns.
“People don’t just want effective birth control; they want a method that fits naturally into their lives,” said Dr Elina Berglund Scherwitzl, chief executive and co-founder of Natural Cycles.
“One of the unique advantages of a software-based contraceptive is that it can continue to evolve.
“As our scientific understanding of fertility grows and we continue to learn from more than a decade of real-world data, we can responsibly refine the technology through rigorous research, clinical validation, and FDA review.
“This latest clearance is the result of that work, helping us give many users more flexibility while maintaining the effectiveness they rely on.”
Evidence supporting the FDA clearance showed that the updated system maintained the app’s established safety and effectiveness while giving many users more Green Days.
Green Days are those on which the app confirms that pregnancy protection is not needed.
The birth control app remains 98 per cent effective when used as intended and 93 per cent effective with typical use, according to the company.
Natural Cycles said these rates place it in the same effectiveness category as the combined oral contraceptive pill.
Typical use includes mistakes or inconsistent use, while intended use means following the method correctly.
Digital contraception uses technology and physiological data, such as body temperature, to provide personalised fertility predictions.
Natural Cycles said its updated algorithm can identify fertile and non-fertile days more precisely than traditional fertility awareness methods, which may classify larger parts of the cycle as potentially fertile.
The changes provide more Green Days while maintaining effectiveness, improve performance for people with irregular cycles and better handle lower-quality temperature or biomarker data, the company said.
A biomarker is a measurable biological signal, such as body temperature, that provides information about processes taking place in the body.
Natural Cycles also said the system can personalise its predictions more quickly as a user’s menstrual cycle changes over time.
“Years ago, the question was whether digital contraception could work. Today, Natural Cycles has demonstrated robust clinical and real-world evidence that it can,” said Dr Kerry Krauss, senior medical adviser at Natural Cycles.
“The next chapter for digital contraception is making it more personalised and easier to use while maintaining the same high standard of safety.
“This FDA clearance demonstrates how advances in AI and machine learning can improve the user experience while preserving the scientific rigour expected of a regulated medical device.”
Natural Cycles has filed a patent application covering key innovations in the updated algorithm.
The decision follows the FDA’s first De Novo clearance of the company’s birth control app in 2018.
Later clearances allowed the app to integrate with the Oura Ring in 2021 and Apple Watch in 2023.
In 2024, the FDA cleared a Predetermined Change Control Plan, creating a regulatory pathway for future hardware integrations.
Natural Cycles said the plan has since enabled the launch of its NC° Band and other hardware integrations, including a Garmin connection introduced in March 2026.
A further clearance in 2025 allowed the birth control app to be offered both over the counter and by prescription.
The company has also received regulatory authorisations in more than eight markets worldwide, including Europe, Canada, Brazil, Australia, South Korea and Singapore.
Entrepreneur
Fertility startup American Baby Company secures US$4m

A fertility startup has raised US$4m and will open its first lower-cost IVF clinic in West Palm Beach later this year.
It will offer a full IVF cycle, including medications, for US$8,995.
Around 12 per cent of American couples struggle with infertility, according to the company, but only 14 per cent of them receive IVF because of the cost.
A single IVF cycle costs an average of US$23,500, it said, with the cost nearly doubling if further cycles are needed.
Co-founder and chief executive Van Spina said: “We’re building ABC around a straightforward premise: IVF has become unnecessarily expensive, and many patients are priced out before they ever have a real chance to start a family.”
“This is personal for me. My fiancée and I went through IVF ourselves, including multiple failed cycles,” Spina continued, citing Jamie Rapp.
“That experience pushed me to build the kind of fertility company we wished had existed when we began treatment.”
The US$4m seed round was led by Wormhole Capital and Tower Research Ventures.
In a blog post, New York-based Tower Research described ABC as a new model for fertility care, praising its “evidence-based protocols, AI-assisted intake, and modern lab workflows.”
“When we met the team at The American Baby Company (ABC), we saw an opportunity to rethink how fertility care is delivered in the US from the ground up,” the post said.
Co-founder and chief medical officer Dr Paul Magarelli is a board-certified reproductive endocrinologist and one of the most prominent voices in the US on expanding access to fertility care, according to Tower.
Reproductive endocrinology is a branch of medicine concerned with hormones and fertility.
Magarelli developed the Clinical Fertility Physician certification programme, which trains generalist clinicians to deliver routine fertility procedures under specialist oversight.
Spina spent his early career as a technology investor at Warburg Pincus before founding an institutionally backed data business in private credit.
“We’re on a mission to become the place Americans go to start their families,” Spina said.
“Our 10-year goal is to help make 250,000 babies per year.”
Entrepreneur
Onto Health acquires diagnostics software company Levy Health

Onto Health has acquired Levy Health, a fertility software company providing precision diagnostics and patient intake for reproductive medicine.
The acquisition, fuelled by Onto Health’s US$20m Series A fundraise in April, supports its plan to build scalable, tech-enabled infrastructure for reproductive medicine.
Onto founder Roohi Jeelani, MD, called it the first of several moves in the company’s expansion strategy in a LinkedIn post, adding that there was “more coming soon”.
She said: “This isn’t just an acquisition, it’s proof of how we’re building Onto: physician-led, tech-enabled, and built to scale without losing the personal touch fertility patients deserve.”
Headquartered in Chicago, Onto Health combines evidence-based fertility care with artificial intelligence-driven diagnostics, clinical automation and longevity science.
AI-driven diagnostics use software to analyse patient information and support clinical decision-making, rather than replace clinicians.
Levy Health, founded in Berlin with US offices in San Francisco, helps medical providers identify endocrine disorders more quickly and helps clinics streamline fertility workups.
Endocrine disorders affect the body’s hormone system, which can influence ovulation, menstrual cycles and fertility.
Co-founder Caroline Mitterdorfer said joining Onto would expand Levy Health’s fertility care tools to more clinics and patients, helping physicians focus on patient care.
Onto opened its first clinic in Chicago in February, with plans for three more in the greater Chicago area.
The company said in April that it would use its new funding, led by Artis and Humania, to support additional operations in the US and expand into the Gulf Cooperation Council.
The Gulf Cooperation Council includes six Arab states bordering the Persian Gulf.
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