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Can a digital coach truly support menopause in the workplace?

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By Gail MacLeitch, psychotherapist and VP of AI communications provider QuickBlox, and Leslie Taylor, co-founder of Half the Sky, the team behind BestYet—a digital platform which helps women take control of their menopausal journey.

Despite spending more than a third of their lives in menopause, most women face this transition with little support, personally or professionally. Instead, women tend to navigate menopause alone, often unclear on the full extent of what to expect, or when to expect it, until it arrives.

In 2024, nearly one-third of women said menopause impacted their job performance. Women reported reducing their work hours, turning down promotions, and quitting as outcomes of their symptoms. These numbers represent daily struggles playing out in the workplace.

Companies in 18 U.S. states, including Washington, California, Colorado, and New York, already offer their employees mandatory paid sick leave, but women have reported being penalized for using this time to cope with the side effects of menopause. Even in states with progressive leave policies, cultural stigma and managerial bias undermine their intended protection.

A UK study found that only a quarter of women taking sick leave felt able to tell their managers the real reason for their absence. While many wanted to protect their privacy, 34% said they were embarrassed, and another 32% said an unsupportive manager prevented them from speaking up.

Many of the symptoms women struggle with, such as self-doubt, low patience, heightened stress, and difficulty sleeping, can be helped with the right support.

Understanding Personal Symptoms

According to a survey of over 2,000 menopausal women in the UK, 84% experienced trouble sleeping, 73% experienced ‘brain fog’, and 69% experienced difficulties with anxiety or depression during menopause. However, the scale at which symptoms impact women varies and evolves over time.

What symptoms are your employees experiencing? How are these side effects influenced by controllable aspects of their lives, such as diet, exercise, and medication?

Companies can empower women with the tools to easily track and monitor their menopausal symptoms with secure and private daily logs. These tools help surface patterns in fatigue, mood, and concentration, correlated with sleep, food, and stress. Apps such as Health and Her and MENO already demonstrate similar solutions, providing individualized recommendations, such as meal guidance, mindfulness, and wellness nudges, based on symptom tracking and progress.

Gaining Confidential Guidance

Many women-centric midlife and menopause platforms are becoming available. Women who have used these report feeling more knowledgeable, confident, and in control of their menopause journey. The apps encourage self-reflection and build confidence around menopause discussions.

However, while menopause-at-work policies are becoming more common, conversations about accommodations remain deeply personal. Employers and managers should create safe pathways for private check-ins. Digital tools can help prep both parties with the right frameworks.

For example, a well-designed menopause support app might include pre-meeting reminders to ensure respectful, informed dialogue. Building guidance on how to handle disclosures and requests into the manager’s app user journey helps guarantee they see the right information when they need it. As menopause policies increasingly become mandatory, automated summaries that record what was discussed, what was agreed, and how confidentiality will be upheld provide a transparent data trail to protect both parties.

Companies can go a step further by using secure, no-code chatbot builders to provide 24/7 support. These tools, trained on medical research, HR policy, and expert guidance, can offer calm, evidence-based responses. When used responsibly, AI-enhanced chat tools become a supplemental layer of support and enable users to navigate to other pertinent workplace benefits and providers.

Building a Community

A problem shared is a problem halved, and this is especially true for menopause.

Women benefit from sharing what works and what doesn’t, from diet to hormone replacement therapy (HRT) to mindset. But often, just feeling understood can be transformative, especially in an isolating workplace context.

Features companies must consider for their female employees include:

  • Community support: A private, judgment-free space to connect with other women navigating menopause, share stories, and exchange tips that actually work. Women can gain emotional and practical support by engaging in forum discussions.
  • Daily prompts: Affirmations, meal suggestions, lifestyle tips, and wellness nudges that spark engagement.
  • HR integration: Integrated menopause apps can give HR anonymized data on employee well-being and resource use. No or low-code tools can be embedded directly with no technical expertise, meaning HR teams can launch a wellness resource tailored to their workforce with minimal effort.

This support should extend across the organization. Menopause literacy for male employees, team leaders, and executives reduces stigma. Including resources and workshops directed at the company as a whole will help lead to a more empathetic workforce.

So, can a digital coach truly support menopause in the workplace? Yes, when it’s designed with empathy, grounded in science, and built to empower. The right digital tools don’t just track symptoms, they help women advocate for themselves, stay engaged, and thrive in their roles. The companies that design for midlife now won’t just support women. They’ll set the standard for what inclusive, intelligent, and future-ready health tech in the workplace can be.

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Scaling startups risk increasing gender gaps, study finds

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Rapidly scaling startups often make rushed hiring choices that disadvantage women, a recent study has found.

The findings draw on more than 31,000 new ventures founded in Sweden between 2004 and 2018.

Researchers at the Stockholm School of Economics report that in male-led startups, scaling reduces the odds of hiring a woman by about 18 per cent, and the odds of appointing a woman to a managerial post by 22 per cent.

Mohamed Genedy is co-author and postdoctoral fellow at the House of Innovation, Stockholm School of Economics.

Genedy  said: “During those moments of rapid growth, even well-intentioned leaders can fall back on familiar stereotypes when assessing who they believe is best suited for the role.”

The patterns emerge even in Sweden, regarded as a highly gender-equal national context.

Founders with human resources-related education counteract these challenges.

In ventures led by founders with HR training, the odds of hiring a woman increase by more than 30 per cent, and the odds of appointing a woman to a managerial role increase by 14 per cent for the same level of growth.

Genedy said: “When founders have experience with structured hiring practices, the gender gaps shrink, and in some cases even reverse.

“This shows that getting the basics of HR right early on really pays off.

“When things start moving fast, founders with HR knowledge are less likely to rely on biased instincts and more likely to hire from a broader talent pool.”

Prior experience in companies with established HR practices also helps, though to a lesser degree.

It raises the likelihood of hiring women as ventures scale, but does not significantly affect managerial appointments.

The study additionally shows these patterns are not driven by founder gender alone.

Even solo female-led ventures display similar tendencies when growing rapidly, though to a somewhat lesser degree.

In female-dominated industries, rapid growth increases the hiring of women for regular roles but still reduces the likelihood that women are appointed to managerial positions.

“When scaling accelerates, cognitive bias kicks in for everyone. Female founders are not immune to these patterns,” said Genedy.

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Entrepreneur

Midi Health closes US$100m Series D

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Midi Health has closed a US$100m Series D, lifting the menopause care provider to a valuation above US$1bn and achieving unicorn status.

The company, originally focused on virtual menopause care, says it will expand to what it calls lifelong care, adding cardiology, obesity management, autoimmune survivorship and longevity services.

Joanna Strober is co-founder and chief executive officer of Midi Health.

She said: “This is validation for the movement we’re leading.

“Women’s health has been treated like an afterthought for too long.”

Midi reports it now sees more than 25,000 patients per week and has insurance coverage reaching 45 million women nationwide.

To support scale, the firm is rolling out a proprietary artificial intelligence engine intended to slot into clinical workflows.

It analyses patient charts before virtual visits to help personalise care, automates triage and documentation, and reviews data on midlife women to refine protocols.

The company has also strengthened its leadership. Jason Wheeler, formerly in senior finance roles at Tesla and Google, has been appointed chief financial officer. He joins chief marketing officer Melissa Waters, previously at Meta and Lyft, and chief commercial officer Matt Cook.

Each year, about two million women in the US enter menopause.

Untreated symptoms are estimated to cost the economy US$25bn annually.

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Women’s telehealth company WISP acquires TBD Health

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Women’s telehealth company Wisp has acquired TBD Health, a sexual health platform, in its first acquisition and expansion beyond direct-to-consumer care.

The deal adds TBD Health’s diagnostics infrastructure and hospital partnerships to Wisp’s platform, which the company says serves 1.8 million patients across the US.

Wisp, which describes itself as the largest women’s telehealth company in the US, said the acquisition marks a move into enterprise and hybrid care models that combine consumer-first digital care with hospital systems, enterprises and public health programmes.

TBD Health operates a sexual health and diagnostics platform across all 50 states, combining routine STI and HIV testing, virtual clinical support, and partnerships that help remove cost barriers for patients.

The company has established relationships with Mount Sinai Health System, San Francisco AIDS Foundation and Planned Parenthood Direct.

Monica Cepak, chief executive of Wisp, said: “This acquisition reflects where healthcare is going and where women have been left behind.

“TBD Health brings the infrastructure and partnerships that allow us to move into hybrid and enterprise care quickly, while staying true to Wisp’s patient-first approach.

“Together, we are making preventative care more accessible especially to women and integrating them into proven care models.”

The companies say gaps in access remain in sexual health and preventive care, particularly for women.

While women account for 19 per cent of new HIV diagnoses in the US, they remain underserved by existing prevention models, which have historically been designed and marketed for men.

Of the 2.4 million people eligible for PrEP, a medicine that reduces the risk of getting HIV, only around 25 per cent are currently enrolled.

Daphne Chen, co-founder of TBD Health, said: “By joining forces with Wisp, we can provide partners with a turnkey solution for PrEP along with sexual health diagnostics and care that integrates seamlessly into their existing workflows, ensuring no patient falls through the cracks.”

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