Entrepreneur
‘Patients don’t have a voice’: how this start-up wants to redefine OB/GYN care

The term “gynaecologist” often carries an ominous stigma, conjuring images of awkward visits, cringe-worthy conversations and an overall less-than-pleasant experience within the office walls.
Many patients dread the invasive procedures and often leave with unanswered questions. The data confirms this.
According to a 2020 report published in the Commonwealth Fund, 75 per cent of women in the US are dissatisfied with their OB/GYN care.
In a study of 11 high-income countries, including the UK, Germany and France, American women reported the least positive patient experiences. They were also less likely to rate their quality of care as excellent or very good compared to women in all other countries studied.
Accessibility is also an issue. The average wait time for an OB/GYN appointment is 31.4 days, a 19 per cent increase from 2017.
Tara Raffi, an ex-McKinsey from California, waited six weeks to get an appointment. When she did get to the doctor, she waited over an hour for a five-minute visit and she walked out of the room with no answers. She would go on to see four more OB/GYNs about her recurrent UTIs.
“It exposed for me a fundamental flaw in the US healthcare system, which allows big healthcare players to make decisions and where patients don’t really have a voice,” she says.
“Nobody was building for the patient.”
Wanting to make a change, Raffi and her childhood friend, Carly Allen, launched Almond, a full-service OB/GYN care provider that combines traditional western medicine and integrative medicine to deliver better outcomes to patients and reduce the amount of time it takes to get their problems resolved.
“I left McKinsey and started Almond because I wanted to make it easy to get great OB/GYN care,” the founder explains.
“Our aim is to modernise the full-service experience and provide care differently.”
Their holistic approach is a big part of that. According to Raffi, the current patient experience is incomplete and, while traditional western medicine is great in some cases, it is not great for more complicated, socially involved care journeys.
“A great example is in pregnancy care, where women [in the current healthcare system] end up feeling like they’re not getting what they need and they don’t know why,” she says.
“Integrative medicine solutions, however, present a lot of solutions for some of the deepest, most painful moments in the pregnancy journey. At Almond, we are trying to integrate midwives, doulas and lactation support into the Almond experience so that women can have access to all the support they need.
“We believe that by being a source that brings together medical doctors and different types of practitioners to give a truly holistic view, we can bridge that gap for millions of women.”
Accessibility is also a big differentiator, says the entrepreneur, who believes everyone should find a provider they could talk to when they need to.
“Having that accessibility and convenience of booking care sends a message that we care about you. It’s what, I think, tells patients that their health is important to us.”
Currently, Almond charges users a US$250 annual subscription fee and bills insurance for the visit and labs. The subscription gives patients access to the company’s platform, care team and personalised plans.
Prior to their appointment, women have to fill out a health questionnaire and detail the reasons for their visit. They have the possibility of scheduling next-day telehealth appointments and message their care team whenever they need to.
With more than 130 million American women in need of better OB/GYN care, Raffi says the opportunity for growth is huge.
“We’ve started with our first location in Los Angeles, but we’re looking to expand this year,” she says smiling. “Seeing that we’re able to make even just a small difference for patients makes it all worth it.”
To receive the Femtech World newsletter, sign up here.
News
Sun Pharma to acquire Organon in US$11bn deal
Entrepreneur
Women’s digital health market set to reach US$5.28 billion in 2026 – report
Entrepreneur
Future Fertility raises Series A financing to scale AI tools redefining fertility care worldwide

Future Fertility Inc. has announced the closing of a US$4.1 million Series A financing round.
The round was led by M Ventures (the corporate venture capital arm of Merck KGaA, Darmstadt, Germany) and Whitecap Venture Partners, with participation from new investors Sandpiper Ventures, Gaingels, and Jolt VC.
The financing will accelerate Future Fertility’s commercial expansion into Asia-Pacific and support its entry into the United States, including planned FDA 510(k) clearance for additional products as part of a broader U.S. market entry strategy.
Proceeds will also advance the development of a broader AI platform, from egg assessment through to embryo transfer, designed to support clinicians, embryologists, and patients across the full IVF journey.
M Ventures and Whitecap have supported Future Fertility’s mission to translate AI innovation into meaningful clinical outcomes since the company’s earliest stages.
Oliver Hardick, investment director, M Ventures, said: “Future Fertility is addressing a critical unmet need in reproductive medicine with a differentiated AI platform grounded in clinical data and real-world workflow integration.
“We are excited to continue supporting the company and team because we believe its technology has the potential to improve decision-making for clinicians, bring greater clarity to patients, and help advance a more personalised standard of care in fertility treatment.”
Future Fertility’s AI platform addresses a long-standing gap in fertility care: historically, there has been no objective, clinically validated method for assessing egg quality (Gardner et al., 2025), despite it being one of the most important drivers of reproductive success.
The company’s suite of deep learning tools includes VIOLET™, MAGENTA™, and ROSE™, purpose-built for egg freezing, IVF, and egg donation respectively.
The tools are based on AI models trained and validated on more than 650,000 oocyte images and are deployed in over 300 clinics across 35 countries.
Rhiannon Davies, founding and managing partner, Sandpiper Ventures, said: “The best outcomes in fertility care globally come from better data and smarter tools. Future Fertility understands that, and they’ve built a platform that delivers on it.
“Sandpiper is proud to back a team turning rigorous science into real results for patients and clinicians alike.”
Partnerships with the world’s leading fertility networks – including IVI RMA and Eugin Group across Latin America and Europe, FertGroup Medicina Reproductiva in Brazil, and most recently announced Kato Ladies Clinic in Japan – reflect growing demand for objective, AI-powered oocyte assessment in fertility care. In the United States, ROSE™ is newly available under an FDA 513(g) determination.
Research shows that approximately 50 per cent of IVF patients do not understand their likelihood of success, and many discontinue treatment prematurely, even though cumulative success rates improve significantly with multiple cycles (McMahon et al., 2024).
By delivering earlier clarity on egg quality, Future Fertility’s tools support more informed conversations between clinicians and patients, helping set realistic expectations and guide decisions about next steps.
Future Fertility’s growing evidence base spans seven peer-reviewed publications in Human Reproduction, Reproductive BioMedicine Online, Fertility & Sterility, and Nature’s Scientific Reports, and more than 70 scientific abstracts accepted and presented with partner clinics at conferences worldwide.
Christine Prada, CEO, Future Fertility, said: “Fertility treatment is one of the most emotionally and physically demanding experiences a person can go through.
“Every patient deserves objective data, not just a best guess, to support better decisions at critical moments in their care.
“This funding means we can bring that clarity to more patients, in more countries, at a moment when it matters most.”
Find out more about Future Fertility at futurefertility.com
Entrepreneur3 weeks agoFuture Fertility raises Series A financing to scale AI tools redefining fertility care worldwide
Entrepreneur2 weeks agoWomen’s digital health market set to reach US$5.28 billion in 2026 – report
Diagnosis3 weeks agoNew meta-analysis further supports low re-excisions and high placement accuracy with the Magseed marker
Mental health3 weeks agoLifting weights shows mental health and cognitive benefits in older women, study finds
Pregnancy3 weeks agoNIPT or NT scan? Why the 2026 evidence supports doing Both
News4 weeks agoResistance training has preventative effects in menopause, study finds
Wellness2 weeks agoWomen’s HealthX unveils Northwell Health, Corewell Health, Biogen & more to headline Chronic Disease stage
Fertility2 weeks agoWhy the UK’s fertility rate keeps falling – and what it means if you’re trying now















1 Comment