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Dating app heavyweight enlisted to support femtech empire’s global rise
A leader at the heart of the dating app revolution of recent decades has joined the board of Europe’s first femtech unicorn Flo Health.
Mandy Ginsberg, former CEO of Match Group – in a role which saw her manage 12 dating app brands including Match.com, Tinder and Hinge – has been appointed to help drive Flo’s global expansion.
Flo’s period tracking app now has 73 million monthly users. Following a US$230m investment from General Atlantic last July, the firm became Europe’s first billion-dollar femtech ‘unicorn’.
Ginsberg’s experience in consumer technology and scaling successful brands are thought to be key attributes in the new role as Flo seeks international growth.
In 14 years at Match Group she held several executive positions at the company in North America, ultimately serving as CEO from 2017 to 2020
During her tenure, it expanded its portfolio to 12 brands including Tinder – with users across every country in the world – and quadrupled its share value.
Dmitry Gurski, CEO of Flo, said: “We couldn’t be more excited to welcome Mandy to our board. Her extensive experience in consumer technology and her demonstrated ability to scale businesses will be vital as we embark on our next phase of growth. We look forward to leveraging her expertise to help us further our mission of creating a better future for female health.”
Ginsberg said: “Flo’s commitment to empowering women through health and wellness resonates deeply with me, especially as a mom of two daughters. The team at Flo has created an incredible product built on technology acumen, a growth mentality, and an expert medical team supporting a robust portfolio of interactive reproductive health content
“I am thrilled to collaborate with Dmitry and the executive team at Flo to drive meaningful change in women’s health.”
Ginsberg’s other current roles include serving on the boards of Uber and Universal Music Group.
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WUKA and Royal Yachting Association partner to support women and girls in sailing
WUKA has announced a groundbreaking partnership with the Royal Yachting Association (RYA), including RYA Scotland and RYA Northern Ireland, supporting women and girls in sailing.
Building on WUKA’s growing #TackleAnything campaign – which has already reached thousands of girls across sports in the UK – this collaboration brings practical period solutions into sailing.
Together, WUKA and the RYA are committed to breaking down barriers so periods never limit confidence, participation, or performance on the water.
Ruby Raut, WUKA founder & CEO, said: “Partnering with the RYA has been incredibly important for us at WUKA.
“Sailing is an amazing way for women and girls to build confidence, and periods shouldn’t hold anyone back from enjoying the water or reaching their full potential.
“Through this partnership and our #TackleAnything campaign, we’re proud to provide practical solutions and innovative products that help female sailors feel comfortable, confident, and free to focus on learning, performing, and having fun.
“Breaking down barriers and supporting women to tackle anything — on land, at sea, and everywhere in between – has never felt more meaningful.”
WUKA, which stands for Wake-Up Kick Ass, shares the RYA’s commitment to inclusivity and empowerment.
In 2023, WUKA launched #TackleAnything, a campaign supporting women, girls and sportspeople with periods. Since its launch, the initiative has reached 3,576 girls across 46 clubs and partnered with a range of sports across the UK – from Scottish Gymnastics to Titans wheelchair basketball – helping young athletes play without limits and stay confident, comfortable, and in the game.
The brand offers period-friendly aquatic apparel and practical solutions that help women train and compete with freedom of movement and total assurance.
Through this partnership, WUKA will provide innovative period swimwear for young sailors across key RYA programmes, including the NI Sailing Team, the RYA Scotland Performance Pathway Programme, and the British Sailing Pathways Talent Academies.
By combining WUKA’s mission to challenge stigma with the RYA’s commitment to inclusion, the partnership ensures young sailors can focus on what matters most – learning, performing, and enjoying their time on the water – with confidence and comfort. RYA members will also receive a 10 per cent discount on WUKA products.
Sailing offers incredible benefits for women and girls, but time on the water can present unique challenges -particularly during menstruation.
Together, WUKA and the RYA are providing practical solutions that remove these barriers, helping young sailors participate fully and confidently in the sport.
Sara Sutcliffe, RYA CEO, said: “At the RYA, we have been making strides to break down barriers for women of all ages to help ensure they can experience the water in a supportive and positive environment.
“From education workshops and practical sessions, we want to make sure our female sailors are empowered and this partnership is another great example of how we can demonstrate possible tools to equip them to succeed”.
This partnership is part of the RYA’s wider commitment to making sailing a sport where women and girls can thrive. Alongside initiatives such as the Female Futures Group, the Women’s Race Officials Programme and all new Talent Academy Female Future’s Camps; it demonstrates a continued focus on removing barriers and creating meaningful opportunities across every stage of the sailing.
WUKA’s involvement ensures that practical solutions are available on the water, from innovative period swimwear to support resources, helping young sailors feel fully equipped and confident during training and competition.
By integrating these tools into RYA programmes, WUKA brings a new level of comfort and assurance to female athletes, allowing them to focus entirely on performance, enjoyment, and growth in the sport.
For any women and girls looking to learn more about sailing, visit www.rya.org.uk.
For more information on WUKA visit www.wuka.co.uk.
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