Dating app heavyweight enlisted to support femtech empire’s global rise

A leader at the heart of the dating app revolution of recent decades has joined the board of Europe’s first femtech unicorn Flo Health.

Mandy Ginsberg, former CEO of Match Group – in a role which saw her manage 12 dating app brands including Match.com, Tinder and Hinge – has been appointed to help drive Flo’s global expansion.

Flo’s period tracking app now has 73 million monthly users. Following a US$230m investment from General Atlantic last July, the firm became Europe’s first billion-dollar femtech ‘unicorn’.

Ginsberg’s experience in consumer technology and scaling successful brands are thought to be key attributes in the new role as Flo seeks international growth.

In 14 years at Match Group she held several executive positions at the company in North America, ultimately serving as CEO from 2017 to 2020

During her tenure, it expanded its portfolio to 12 brands including Tinder – with users across every country in the world – and quadrupled its share value.

Dmitry Gurski, CEO of Flo, said: “We couldn’t be more excited to welcome Mandy to our board. Her extensive experience in consumer technology and her demonstrated ability to scale businesses will be vital as we embark on our next phase of growth. We look forward to leveraging her expertise to help us further our mission of creating a better future for female health.”

Ginsberg said: “Flo’s commitment to empowering women through health and wellness resonates deeply with me, especially as a mom of two daughters. The team at Flo has created an incredible product built on technology acumen, a growth mentality, and an expert medical team supporting a robust portfolio of interactive reproductive health content

“I am thrilled to collaborate with Dmitry and the executive team at Flo to drive meaningful change in women’s health.”

Ginsberg’s other current roles include serving on the boards of Uber and Universal Music Group.