Wellness
Superwomen Report: Femtech’s promise for health equity and longevity

A new report has explored the future of femtech, and how innovation is redefining women’s health and longevity.
Women’s health has historically lagged behind men’s due to systemic inequities in research, representation, and care. Compounded with the recently accepted experience of medical gaslighting, these inequalities have created a system that often overlooks the complexity of women’s health needs, and fails to deliver equitable, effective solutions.
The new “Superwomen” report from Havas Health Network explores the current shift taking place in women’s health driven by innovation, technology and increased investment.
“Women’s health tech is experiencing an incredible surge of innovation and investment,” said Chloe Depiesse, head of digital strategy at Havas NOW.
“In the past few years, we’ve seen a wave of venture capital funding, a new generation of female entrepreneurs and investors, and millennial celebrities using their platforms to spotlight women’s health issues.
“Add to this a more empowered, informed female consumer, and we’re on the brink of a true revolution in women’s healthcare.”
The report touches on advances in technology that are transforming women’s health such as wearables and AI health monitoring systems which enable women to manage health more effectively, as well as innovations in longevity science that are enabling women to extend ovarian function, delay menopause and mitigate chronic conditions like osteoporosis and heart disease.
For example, the report highlights how Celmatix is leveraging bioengineering and nanotechnology to combat age-related fertility decline by developing devices and materials that enhance egg quality and ovarian function.
Women are seeing further reproductive support through organisation’s such as the UK’s Peanut, which provides an online community for women across each stage of fertility, pregnancy, motherhood, and menopause, as well as US-based Boram which provides a first-of-its-kind postnatal retreat with residential care packages for new mothers in the US.
“We’re at the beginning of important conversations about women’s health after childbirth, menopause, and the emotional and physical toll of these life stages,” said Divya Dileep, executive creative director at Jacques, which is part of the Havas Health Network.
The report further explores how GLP-1 medications, initially used for diabetes, are now being used by women to help manage their weight, and which are now showing promise for conditions such as Polycystic ovary syndrome.
All these advances are driven by increased investment in women’s healthcare, the report notes, highlighting that the market is expected to reach US$121bn by 2030.
“We’ve seen a surge in interest from VC funding and entrepreneurial innovation in women’s health,” said Depiesse.
“This is driven by a recognition of the historical under-investment in women’s health (only 2 per cent of the US$41.2bn in venture funding for health innovators in 2023 was allocated to women’s health) combined with recent societal movements like Roe v. Wade, legislative changes.
“In November 2023, President Joe Biden announced the first-ever White House Initiative on Women’s Health Research and the rise of female entrepreneurs and investors addressing women’s health issues.”
“Superwomen isn’t just about breakthroughs in innovation—it’s about creating equity and rewriting the narrative around women’s health care,” said Eric Weisberg, global chief creative officer at Havas Health Network.
“Technology and data are giving women greater agency over their health, enabling them to demand action and accountability from healthcare providers.”
To read the full report please visit: https://superhuman.havashealth.com/superwomen/
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News
Resistance training has preventative effects in menopause, study finds

Resistance training improves hip strength, balance and flexibility during menopause and may also improve lean body mass, research suggests.
A study of 72 active women aged 46 to 57 found those who completed a 12-week supervised programme saw greater gains than those who kept to their usual exercise routines.
None of the participants were taking hormone replacement therapy.
The supervised, low-impact resistance exercise programme focused on strength at the hip and shoulder, dynamic balance and flexibility.
Participants used Pvolve equipment, including resistance bands and weights around the hips, wrists and ankles, and also lifted dumbbells of varying loads.
Women in the resistance training group showed a 19 per cent increase in hip function and lower-body strength, a 21 per cent increase in full-body flexibility and a 10 per cent increase in dynamic balance, meaning the ability to stay stable while moving.
Those in the usual activity group did not show any significant improvements.
Previous studies have assessed the decline in lower limb strength and flexibility during menopause, but this is said to be the first study to compare the effect of resistance training on muscle strength and mass before, during and after menopause.
This was done by including participants in different phases of menopause rather than following the same participants over a long timeframe.
Francis Stephens, a researcher at the University of Exeter Medical School in the UK, said: “These results are important because women appear to be more susceptible to loss of leg strength as they age, particularly after menopause, which can lead to increased risk of falls and hip fractures.
“This is the first study to demonstrate that a low-impact bodyweight and resistance band exercise training programme with a focus on the lower limbs, can increase hip strength, balance, and flexibility.
“Importantly, these improvements were the same in peri- and post-menopausal females when compared to pre-menopausal females, suggesting that changes associated with menopause do not mitigate the benefits of exercise.”
Although one of the researchers sits on Pvolve’s clinical advisory board, the researchers said the company did not sponsor the study or influence its results.
Stephens added that any progressive resistance exercise training focused on lower-body strength is likely to yield the same results.
He said: “The important point is for an individual to find a type of exercise, modality, location, time of day etc., that is enjoyable, sustainable, and improves everyday life.
“The participants in the present study reported an improvement in ‘enjoyment of exercise,’ and some are still using the programme since the study finished.”
Kylie Larson, a women’s health and fitness coach and founder of Elemental Coaching, who was not involved in the study, said the results were compelling.
She said: “This is particularly exciting for those that tend to think of menopause as ‘the end’. The study proves that if you incorporate strength training you can still make improvements to your muscle mass and strength, which will also have a positive ripple effect to your ability to manage your body composition.
“In addition, staying flexible and being able to balance are both keys to a healthy and functional second half of life.”
Participants in the study did four classes a week for 30 minutes each session, but Larson said even half that amount of strength training can go a long way, particularly if you emphasise progressive overload, which means gradually increasing muscle challenge through more weight.
Larson said: “Gradually increasing the challenge is what drives real change.
“Lifting heavier over time is what builds strength, protects your bones, and keeps your body resilient through menopause and beyond.”
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