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Femtech companies: five rising startups in America

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With growing investments in the femtech industry, start-ups focused on women’s health are at its highest level ever. Femtech World explores five rising startups in America.

The main applications of femtech are pregnancy care, period trackers, fertility and services related to women’s sexual health. This industry is one the fastest-growing sectors in health tech, with more than US$200B spent on femtech each year, which is rapidly increasing thanks to investors.

Here are five rising American femtech startups to look out for.

Allara Health

Allara Health is a telehealth startup focused on treating women with polycystic ovarian syndrome (PCOS). With an average US$100 joining fee, the app counted around 35K women who were using the app or who were in a waiting list as of summer 2021.

Users are paired with both medical providers and a registered dietitian. Both of them review the users’ history, giving a full evaluation with blood tests and diagnostics as needed. 

The care team create an holistic care plan to tackle the users’ symptoms, which may include dietary and lifestyle changes, nutrition counselling and medication.

During the process, the care team provides support through tech and video to make sure the care plan is suitable for the user.

Allara uses both metabolic and hormonal testing and provides support with people who are knowledgable on PCOS.

Elektra Health

Elektra Health is a healthcare platform aimed at addressing women going through perimenopause and menopause. The startup offers symptom-based programs, virtual care visits with menopause specialists and asynchronous messaging support.

According to Elektra, one fifth of women consider leaving their job due to menopause symptoms. 

Elektra supports menopausal women in a moment when 44 per cent of them feel they do not receive enough menopause support from their employers. 

The startup main goal is to “smash the menopause taboo by empowering women with evidence-based education, care and community”.

Every Mother

Every Mother is a platform that offers evidence-based exercise therapy for mothers. Focusing on core and pelvic floor exercises, the programme has been shown to repair diastases recti and improve core strength.

To start the programme, users must pick a payment plan and must answer some simple questions that will help the app find the perfect programme for them. 

The programme provides exercises programme for every phase of motherhood, there are programmes for: prenatal, postpartum, diastases recti, prolapse, incontinence, surgical recovery, pelvic pain and sexual health. 

A recent study proved the effectiveness of the programme on diastases recti.

Joylux

Joylux is a menopause-focused startup that aims to solve common health issues women face as they age. The company offers wellness devices called vSculpt and vFit Gold, which are the first and only smart devices that use red light to improve bladder function, sexual function and vaginal dryness.

Dr, Sarah de la Torre, Ob-Gyn, along with a team of scientists, urologists and engineers, is studying the impact of Joylux’s technology on vaginal health and sexual function.

After five years, numerous studies, more than 200 women, several peer-reviewed papers and millions invested, the company’s products have been proven to have a positive impact on women who are facing ageing issues. 

Carrot Fertility

Carrot Fertility is a fertility benefits company that targets employers and health plans. Companies can offer these benefits to employees, who can receive medical, emotional and financial support as they navigate the journey to parenthood.

Specific services include egg freezing, IVF, donor and gestational carrier services and more. 

According to Carrot, 68 per cent of adults say they’d switch jobs to gain fertility benefits and 50 per cent of millennial consider fertility to be a core part of health coverage, which make the company a rising femtech startup.

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Working from home linked to higher fertility, research finds

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Working from home is linked to 0.32 more children per woman when both partners do it at least once a week, research across 38 countries suggests.

The study found that among working adults aged 20 to 45, estimated lifetime fertility, meaning children already born or fathered plus plans for future children, rises when one or both partners work remotely.

In the US, the increase was even higher at 0.45 children per woman.

On average, women whose partners did not work from home had 2.26 children.

When the woman worked from home at least one day a week, this rose to 2.48. When both partners did so, it increased to 2.58.

If the man worked from home at least one day a week, the increase was more limited at 2.36 children.

The research, by Steven J. Davis and colleagues and published as a working paper by the National Bureau of Economic Research, points to three possible explanations.

Remote working may make it easier to balance childcare with paid work, leading some couples to have more children.

Families with children may also be more likely to look for remote roles. Or the growing availability of those roles may lift fertility by opening up more parent-friendly jobs.

“All three stories align with the idea that WFH jobs make it easier for parents to combine child rearing and employment,” the report suggests.

The pattern held both after the pandemic, between 2023 and 2025, and before it, between 2017 and 2019.

The implications for national fertility rates vary mainly because working-from-home rates differ widely between countries.

Among workers aged 20 to 45, the share working from home at least one day a week ranges from 21 per cent in Japan to 60 per cent in Vietnam. The UK ranks third globally and leads Europe at 54 per cent.

The report estimates that, if “interpreted causally”, remote working accounts for 8.1 per cent of US fertility, equal to about 291,000 births a year as of 2024.

The researchers note that while this may sound modest, it is larger than the effect of government spending on early childhood care and education in the US.

“Bringing WFH rates to the levels that currently prevail in the United States, United Kingdom, and Canada has the potential to materially boost fertility in many other countries,” the report suggests.

However, the research cautions against broad policy approaches, saying the desire for remote work varies widely between individuals, and that it is not practical in every job or organisation.

“Thus, policy interventions that push for a one-size-fits-all approach to working arrangements are likely to yield unhappier workers and lower productivity,” it warns.

A UK Parliament report has also found that remote and hybrid work can boost employment, with parents, carers and people with disabilities likely to benefit most from more flexible working options.

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Radiotherapy may cut lymphoedema risk

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Radiotherapy to the armpit instead of surgery may cut lymphoedema risk in some breast cancer patients, early trial results suggest.

Lymphoedema is swelling of the arm or armpit that can happen after surgery to remove lymph nodes.

New findings suggest axillary radiotherapy may be as effective at killing any remaining cancer cells while being less likely to trigger this complication.

The results come from the pilot phase of a phase III randomised international clinical trial looking at whether axillary radiotherapy has a lower risk of lymphoedema than axillary lymph node dissection in breast cancer patients who have had chemotherapy or hormone therapy before surgery, and whose cancer has spread to only one or two lymph nodes.

The trial will also assess overall survival and disease-free survival.

The researchers stressed that these are preliminary results from two years of follow-up in the pilot study, and that clinicians should wait for results from the ongoing phase III trial before considering changes to clinical practice.

Amparo Garcia-Tejedor, from the Functional Breast Unit at Bellvitge University Hospital in Spain and the Institut Català d’Oncologia, is leading the trial.

She said studies had already shown that axillary radiotherapy was a good alternative to axillary lymph node dissection in patients whose first line of treatment was surgery.

She said: “In situations where patients have received chemotherapy or hormone therapy before surgery, it is expected that results could be similar. However, robust prospective data are not yet fully established or published.

“Many patients treated with neoadjuvant therapy experience a significant reduction in axillary disease burden and ultimately present with only one or two lymph nodes that are positive for cancer metastases, which often correspond to the sentinel lymph node, while the remaining axillary nodes are negative.

“This observation strongly suggested that further axillary surgery might be unnecessary in a substantial proportion of patients and that a strategy of de-escalation should be explored.”

From June 2021 to April 2023, the ADARNAT trial recruited 272 breast cancer patients whose disease might have spread to one or more lymph nodes.

The patients had received neoadjuvant therapy and, at the time of surgery, had metastatic cancer in one or two sentinel lymph nodes, the lymph nodes where cancer typically spreads first.

Patients were randomised to receive either axillary radiotherapy or axillary lymph node dissection, and patients in both groups also received radiotherapy to areas of the breast and chest. Results were available for 46 patients in the radiotherapy group and 56 in the surgery group, with a median follow-up of two years.

No cancer recurred in the axillary area in the radiotherapy group, compared with one recurrence in the surgery group, or 1.8 per cent.

Cancer spread to other parts of the body in 4.4 per cent of radiotherapy patients and 5.5 per cent of surgery patients, and there were two deaths in the surgery group, or 4.3 per cent.

Lymphoedema was more common after surgery, at 26.7 per cent, than after radiotherapy, at 18.9 per cent, although the researchers said this difference was not statistically significant. Disease-free and overall survival rates were similar after two years.

Garcia-Tejedor said: “These results indicate that ART instead of ALND is feasible and has good cancer outcomes at two years.

“While some specialists have already begun to substitute axillary lymph node dissection with axillary radiotherapy without waiting for definitive results, the only way to determine with certainty whether this strategy is truly safe and effective is through participation in a well-designed clinical trial such as the one we are now conducting.

“This is particularly important given that the study population includes patients with residual axillary disease and, therefore, a potentially worse prognosis.

“In this context, treatment decisions should not be made without robust evidence.

“Our trial is designed to provide the necessary data to definitively answer this question and to ensure that any future change in standard practice is safe in terms of cancer outcomes and is also beneficial for patients.”

Maria Laplana-Torres, a radiation oncologist at the Hospital Clínic de Barcelona, presented pilot-phase results showing that although axillary radiotherapy was linked to more skin damage from radiation, this was usually temporary and easily treated.

Acute skin damage of grade 2 or above occurred in 27.8 per cent of radiotherapy patients compared with 13.3 per cent after surgery.

It mainly involved skin redness, pigment changes or, in some cases, skin peeling. There were no significant differences in later skin damage between the two groups.

She said: “Some patients experienced mild, temporary difficulty raising the arm above the shoulder or lifting it to the side. These limitations were usually short-lived and did not affect everyday activities.

“We found that treating the axilla with radiotherapy instead of extensive surgery can avoid a more aggressive operation without compromising treatment safety in patients with sentinel lymph node involvement.

“One and two years after treatment, there were no meaningful differences in arm mobility or quality of life between the two groups, although there was a more favourable trend in the ART patients.

“These results show that axillary radiotherapy may be a safe and less invasive option for some women treated with chemotherapy or hormone therapy before surgery.’

“This kind of research is essential to continue improving patient outcomes and to define safer, equally effective therapeutic approaches.”

More than 500 patients have now joined the main phase III trial. The researchers estimate that about three more years will be needed to complete recruitment, followed by five years of follow-up to fully assess cancer outcomes.

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Report makes the case for an incentive change in health data

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In a new report, “The Case for Incentive Change in Healthcare Data,” WHIS Lead Producer Poppy Howard-Wall explores why healthcare’s biggest data challenge may not be technical but economic.

Integrating learnings from Poppy’s conversations with senior leaders at the ViVE Summit, the report highlights how fragmented data and misaligned incentives continue to limit the industry’s ability to deliver truly longitudinal care.

Howard-Wall writes: “For the women’s health industry, where many conditions have historically been under-researched and longitudinal datasets remain incomplete, the consequences of fragmented data infrastructure are even more pronounced.

“Artificial intelligence promises to accelerate discovery, improve diagnosis and enable more proactive care. But its potential is inseparable from the data ecosystems that support it.

“In the absence of strong economic incentives for deeper integration, the question becomes how the industry is beginning to navigate this constraint and what signals are emerging about the future of healthcare data and AI in women’s health.”

Read the report here.

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