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US perinatal nutrition start-up secures US$14m in funding
Nutritional insufficiency has been reviewed as a possible risk factor of postpartum depression

The US nutrition company Needed has secured US$14m in funding to improve perinatal outcomes.
Needed develops nutritional supplements for women in the perinatal stage. Since launching in 2021, the start-up has expanded its product offering to cover a range of issues, including egg and sperm quality, lactation, stress, sleep and hydration.
Its products and educational content, the company argues, are designed around research and clinical insights from the women’s health experts who recommend Needed.
Research shows pregnancy and lactation deplete nutrients essential to the neurotransmission system. This may be one reason for the increased risk of depression during the perinatal period.
Julie Sawaya, Needed co-founder and co-CEO, said: “Nutrition is one of the most significant and most overlooked decisions made in the pregnancy journey.
“However, nutrition is often relegated to an afterthought and women are left with more questions than answers about their nutritional needs. What’s more, standard prenatal vitamins are designed to meet just the bare minimums, leaving over 95 per cent of women depleted.
“Needed is setting a new, radically better standard for perinatal nutrition combining the products, education, and access to nutritional experts that all women need and deserve.”
Ryan Woodbury, Needed co-founder and co-CEO, said: “Nutrition changes perinatal outcomes. Not just birth outcomes, but fertility, pregnancy, postpartum and the health trajectory of mum and baby for the rest of their life.
“Needed Labs is on a mission to develop new data through research and aggregate clinical insights to ensure the impact of proper perinatal nutrition can no longer be ignored in the standard of care.
“Insights from Needed Labs will also power our product development, keeping us at the cutting edge of perinatal nutrition.”
The funding round, led by consumer investor The Craftory, with additional participation from existing investors Seae Ventures and Crescent Ridge VC, is hoped to accelerate product innovation, content creation and the launch of Needed Labs, the company’s clinical insights and research arm.
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Endometriosis documentary profiles stars including Marilyn Monroe and Amy Schumer

A non-profit has launched an endometriosis documentary featuring Amy Schumer and Marilyn Monroe as it pushes for changes in how the condition is treated and understood.
The Endometriosis Collective has launched to change how endometriosis is researched, treated and understood, starting with a documentary featuring stories from people including Amy Schumer and Marilyn Monroe.
The feature-length documentary, “End of the Cycle”, will premiere in New York on Tuesday, and The Endometriosis Collective is making the film free to stream online.
Schumer, a comedian, writer and actor, has previously spoken of how endometriosis left her “on the floor in pain, vomiting from the pain, the pain that nobody can see.”
Schumer is one of several celebrities featured in the documentary. Other contributors include dancer Julianne Hough, Olympic medallist Brittany Brown and actors Janel Parrish and Folake Olowofoyeku.
The Endometriosis Collective timed the documentary premiere to coincide with the 100th anniversary of Marilyn Monroe’s birth.
Monroe, who died in 1962, starred in films such as “Some Like It Hot” and “Gentlemen Prefer Blondes.”
According to a biography published in 1985, Monroe’s endometriosis was so severe that it destroyed her marriages, her wish for children, her career and ultimately her life.
The Endometriosis Collective said the documentary shares newly uncovered information about Monroe’s experience with endometriosis.
The non-profit said the information connects Monroe’s story to the experiences of women across generations, highlighting how far awareness, research and care still have to go.
A representative of the Marilyn Monroe Estate said: “By sharing this part of her story through ‘End of the Cycle,’ we hope to honour her legacy in a way that brings visibility to endometriosis, encourages more open dialogue and helps inspire the research needed to create change.”
As part of the premiere, The Endometriosis Collective is holding a panel discussion.
Schumer, Brown and Olowofoyeku, the documentary’s co-directors Sammy Jaye and Soraya Simi, and medical experts are due to be part of the premiere.
AbbVie’s Orilissa and Sumitomo Pharma’s Myfembree are among the approved drugs for endometriosis pain.
Hough, one of the participants in the documentary, starred in an Orilissa campaign in 2017.
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