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New mammography system demonstrates Fujifilm’s commitment to women’s health

By Jacqui Thornton, health journalist

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New Amulet Sophinity mammography system is less painful for women, easier for radiographers and provides sharper images for radiologists to detect cancer.

For some women, breast screening is a necessary but uncomfortable, potentially life-saving procedure. For others, having a mammogram can be painful, due to the compression of the breast tissue needed to get a clear reading.

The process can cause anxiety, being in a small room overwhelmed by a machine towering above them, exacerbated by a recall if the result is unclear. For those who are attending a clinic having found a lump or other symptom of cancer, it can be a very frightening time.

To solve many of these concerns, Fujifilm Healthcare Europe is launching a new AI supported mammography platform, developed in collaboration with radiologists and radiographers, to offer the best possible experience for all women.

Amulet Sophinity, which was revealed in February at the European Congress of Radiology 2024 in Vienna, uses new compression technology which offers relief from the pressure that can cause discomfort.

It is also a less intimidating machine, with the gantry height reduced. Further, it produces higher quality, sharper images than its predecessor with low dose radiation, and has a better user-friendly design to assist radiographers, reducing wrist pain during operation.

The AI supports the patient positioning by showing the skin line and nipple position via a projection to the compression paddle of previous mammograms from the patient, using a function called Positioning MAP.

Another algorithm (Positioning Analysis) gives immediate feedback after the exposure, demonstrating how well the exam meets the patient positioning criteria, saving time and avoiding unnecessary recalls for the patient.

And it can instantly compare patient positioning by analysing images with previous mammograms from the patient, using a function called Positioning MAP.

It’s part of a new focus on women’s health by Fujifilm, which spans obstetrics, gynaecology and bone disease, and has given rise to a new brand name for these solutions called ‘InnoMuse’ -signifying innovation for all women.

In Vienna, Fujifilm held a special evening event showcasing Amulet Sophinity and revealing the new focus. Toshiyuki Nabeta, corporate vice president and general manager of the Medical Systems, R&D Center in Tokyo, flew in to address the audience.

He said: “We want to be the backbone to the health of all women with our diverse and cutting-edge technologies. We want to be the pillar of support for them to live to the fullest.  We are here for all women to have a healthy tomorrow they can celebrate.”

Earlier at the ECR, staff at Fujifilm’s booth showed off its comprehensive package for radiologists looking for malignancies.

They include 2D mammography and 3D tomosynthesis using Amulet Sophinity and its predecessor Amulet Innovality, as well as the Arrietta Ultrasound Scanning system, which can be used to detect cancer in younger women with more dense breast tissue.

Plus, Fujifilm is the only medical diagnostic company to offer specialist Open MRI scanning which enables radiologists to perform breast biopsies at the same time as the imaging, using the Oasis Velocity.

The new mammography platform – named Sophinity as a combination of sophisticated and infinity – has been trialled in two sites in Germany, already supporting over 600 women. It will now be piloted in new areas before a commercial launch later in the year.

Jörg Müller, manager of women’s health product and clinical at Fujifilm Healthcare Europe, said: “Visitors to our booth loved the look and style, it’s slim and more compact, not a monster like other machines, which dominate the room.”

Müller added the beauty of the Sophinity is that it is a platform which can be added to as technologies develop. “It is future-proof.”

One of the radiologists taking a first look at the Sophinity was Dr Anna Russo, who works as a radiologist at the L’IRCCS Ospedale Sacro Cuore Don Calabriain Negrar in northern Italy. She said she hoped it would be installed there before the end of the year.

She has used Fujifilm’s mammogram machines for 10 years and said the company offers a full range of diagnostics to help female patients through a difficult time.

“Fujifilm offers possibilities for all of the exams that women need to detect breast cancer.”

Dr Russo was particularly impressed by the clinical advancements of the new system.

She said: “The image quality of the microcalcifications which are a sign of cancer is improved. The morphology of the breast – the glandular tissue, the adipose tissue and the blood vessels – it’s a better representation of all the tissue.”

Patients with suspected cancer usually need an MRI scan after a biopsy to confirm cancer, which Dr Russo describes as the gold standard. But the new Fujifilm machine can avoid the need for MRI, as it can perform a contrast mammogram which detects the vascularity of the lesion, which is a sign of malignancy.

Aside from the clinical improvements, she said it would be preferred by her patients due to the Comfort Comp function.

“The pain due to the compression is one of their main concerns and some women feel more pain than others. With this new machine the way it compresses the breast means less pain.”

Amanda Leitch, an application specialist with Fujifilm Healthcare Europe, and a former NHS radiographer, said once the right pressure has been reached, the compression is released, while still being able to give a clear reading.

“It’s like a mattress which keeps its indentation of the body once you have got off the bed,” she explained.

Dr Russo added that her radiographers would also benefit from the new design, as the fine pressure adjustment is operated by the flat of the hand not a dial which has reportedly caused wrist pain. “The ergonomic design is very interesting.”

Mandy Muller, the head of human resources at Fujifilm Healthcare Europe, said she was delighted that the company had decided to specialise in women’s health.

“For any woman who’s going through a medical dilemma, it’s a scary time. I’m eternally grateful to know that Fujifilm is supporting women, helping give them peace of mind with a minimally invasive procedure.

“To be part of a company that is focusing on that is inspirational.”

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Why cardiovascular health deserves a spotlight in femtech

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When we think about women’s health innovation, certain categories immediately come to mind: fertility tracking, pregnancy care, menopause management.

These are vital areas that have long been neglected, and the femtech revolution has brought much-needed attention and resources to them.

But there’s another area of women’s health that remains dangerously overlooked, despite being the leading cause of death for women worldwide: cardiovascular disease.

Heart disease kills more women than all forms of cancer combined, yet most women don’t know this.

For decades, cardiovascular research has been designed around male bodies, male symptoms, and male experiences.

The result is a healthcare system that often fails to recognise when women are having heart attacks, misdiagnoses their symptoms and prescribes treatments that were never tested on female patients.

Women are more likely to die from their first heart attack or stroke than men, and they’re less likely to receive life-saving interventions in time.

This is precisely why the Femtech World Awards have teamed up with Women As One to create a dedicated category for cardiovascular health innovation.

With this award, we want to shine a light on the entrepreneurs, researchers, clinicians and advocates who are working to close not just a gap in care but a gap in innovation, research and recognition.

The cardiovascular health innovation award is an opportunity to celebrate this work and to call for more of it.

If you know of a company, researcher, or organisation doing groundbreaking work in cardiovascular health for women, now is the time to nominate them.

Perhaps it’s a startup developing wearable technology that predicts cardiac events in pregnant women. Maybe it’s a research team uncovering the links between hormonal health and heart disease.

It could be a community health initiative bringing cardiovascular screening to underserved populations of women.

Whoever they, or you are, submit your nomination here.

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WHO hosts parliamentary dialogue on women’s health

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The World Health Organization (WHO) welcomed a delegation of parliamentarians to its Geneva headquarters for a high-level dialogue on women’s health and sexual and reproductive health and rights.

The meeting on 20 January 2026 focused on women’s health, sexual and reproductive health and rights, noncommunicable diseases (long-term conditions such as cancer and diabetes) and global health cooperation.

The exchange was convened by the Konrad-Adenauer-Stiftung and the UNITE Parliamentarians Network for Global Health, bringing together parliamentarians from Albania, Germany, Georgia, Mexico, Slovakia, South Africa, Sri Lanka, Sweden and Zimbabwe.

A central theme was the need to move beyond fragmented approaches to women’s health.

Dr Alia El-Yassir, WHO director for gender, equity and diversity, highlighted that outcomes are shaped by gender inequalities, social norms and structural barriers across the life course, requiring coordinated action across health systems.

Thirty years after the Beijing Declaration and Platform for Action, a landmark framework adopted in 1995 to advance gender equality and women’s rights, Dr Anna Coates, WHO gender equality technical lead, noted that progress on women’s health remains uneven.

She called for health systems that are more gender-responsive and able to address women’s health holistically across the life course.

Parliamentarians stressed that health is inseparable from wider social and economic policies, and called for stronger links between evidence, legislation and measurable impact at country level.

The meeting also focused on sexual and reproductive health and rights, where parliamentarians expressed interest in engaging on issues that directly affect their constituents.

Dr Pascale Allotey, director of WHO’s Department of Sexual, Reproductive, Maternal, Child, Adolescent Health and Ageing, outlined WHO’s life-course approach to sexual and reproductive health and rights.

She highlighted how needs evolve from birth to older age and how these are shaped by social determinants, humanitarian crises and demographic trends.

Dr Allotey underscored the role of parliamentarians in advancing sexual and reproductive health and rights and the importance of continued engagement with WHO to support evidence-based policy-making.

The agenda highlighted cancer as a growing priority for women’s health and for health system sustainability. Dr Prebo Barango, lead for the Cervical Cancer Elimination Initiative, Dr Meghan Doherty, consultant for palliative care, and Santiago Milan, lead for the WHO Global Platform for Access to Childhood Cancer Medicine, presented WHO’s integrated approach to cancer control.

Palliative care is treatment and support that aims to improve quality of life for people with serious illness by managing pain and other symptoms.

The discussion underlined the need for sustained political commitment and domestic investment to address noncommunicable diseases.

Parliamentarians shared national experiences showing the social and economic impacts of cancer on families and caregivers, reinforcing the importance of improving health literacy, reducing stigma and delivering people-centred care.

The meeting also addressed the state of global multilateralism.

Dr Jeremy Farrar, assistant director-general for health promotion, disease prevention and care, outlined how WHO has restructured to enhance efficiency, impact and capacity to support countries.

He reaffirmed WHO’s commitment to more systematic engagement with parliaments, recognising their role in shaping health policy, legislation and budgets.

The exchange concluded with a call for continued collaboration, including through partnerships with the Konrad-Adenauer-Stiftung and the UNITE Parliamentarians Network for Global Health, ahead of the UNITE Global Summit 2026 on 6–7 March in Manila, the Philippines.

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Women’s health firms face banking barriers after being tagged as ‘adult services’

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Financial services providers across Europe and the UK are incorrectly classifying female-focused healthcare ventures as high risk enterprises, placing them in the same category as weapons dealers and tobacco companies.

As reported by The Banker, research by advocacy organisation CensHERship found that many women’s wellness technology companies are being denied standard banking services and payment processing facilities because of flawed classification protocols.

The investigation found significant inconsistencies in how financial institutions assess these businesses. 

SheSpot, a British company specialising in female intimate wellness, received conflicting decisions from different divisions within the same bank.

Co-founder Kalila Bolton, who took part in the study, explained that one department initially classified their venture as “higher risk” alongside firearms and tobacco, while another branch of the same bank later said they were “fine with it”.

Similarly, HANX, a manufacturer of condoms designed to support vaginal microbiome health, faced payment processing rejection after being incorrectly labelled as an “adult services business”.

Published this week, the CensHERship analysis links these barriers to “outdated classification systems, over-compliance and cultural discomfort” that together prevent legitimate healthcare enterprises from accessing essential financial infrastructure.

The findings suggest that women’s wellness ventures are “routinely flagged, delayed, rejected or deplatformed”, outcomes that stem not from actual regulations but from financial and ecommerce systems that “default to caution” when dealing with women’s health topics that remain poorly understood or culturally sensitive.

CensHERship co founder Anna O’Sullivan said these results usually arise from unfamiliarity rather than deliberate discrimination.

“In most cases, this isn’t malicious or intentional — it’s what happens when people and systems meet something unfamiliar,” O’Sullivan said in a statement. 

“But this unconscious bias can materially affect a founder’s ability to start, grow and scale a business.”

Investment platform The Case for Her, which partnered with CensHERship on the report, described the issue through co founders Wendy Anderson and Cristina Ljungberg as a clear “market failure” when founders cannot secure basic banking relationships.

“Fixing this issue is essential if we want to unlock one of the most promising growth markets in global health,” they said.

Risk consultant Aoife Mansfield, managing director at Athrú Group and a contributor to the report, said that terms such as “vagina” or “menstrual” trigger automated alerts within financial systems because they appear on the same watchlists as adult entertainment or pornography, raising a “red flag” in the systems used by banks and payment service providers.

O’Sullivan urged financial service providers to update their internal procedures, review their risk tolerance settings and explicitly include women’s healthcare within their approved client categories.

“They could remove this friction almost overnight,” she said.

The CensHERship analysis includes findings from across the UK and Europe, based on survey responses from more than 30 women’s health enterprises and interviews with founders, insurance underwriters, and compliance and risk professionals.

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