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Future Fertility adds new partner Apricity Fertility on the heels of achieving UK regulatory approval

Future Fertility received CE Mark approval for its oocyte assessment software in August and continues to steadily grow its presence across Europe

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Future Fertility has received UK regulatory approval for its AI-based oocyte assessment software, expanding UK footprint in partnership with Apricity Fertility.

Future Fertility develops AI-powered solutions that empower fertility patients and their providers with personalised insights to help optimise the fertility journey.

The company’s AI decision support software for oocyte (human egg) quality assessment has achieved UK compliance for commercial use across the UK.

Future Fertility previously received CE Mark approval in the summer of 2022. Now, this UK achievement further solidifies their commercial presence in Europe.

Its Oocyte Software is the first and only non-invasive, clinically validated tool to use artificial intelligence to analyse 2D images of oocytes and generate personalised insights about egg quality.

In today’s standard of care, fertility specialists and embryologists make judgments about egg quality based on a patient’s age group, but this doesn’t account for the variability between patients in the same age group, especially among younger patients.

Through VIOLET™ (for egg freezing patients) and MAGENTA™ (for IVF-ICSI patients), patients and providers can understand the likelihood of each retrieved egg developing to a day 5/6 embryo (eligible for blastocyst transfer), which helps to manage expectations for success and optimise treatment plans.

Future Fertility has already teamed up with leading-edge clinics to integrate their AI solutions and provide the best patient care.

As a longstanding collaborator and partner to the CARE Fertility clinic group, the technology has proven to be scientifically valid and useful to the patient experience.

As Future Fertility expands their UK footprint, they are proud to announce a new partnership with their first virtual clinic partner, Apricity.

Apricity is the UK’s first virtual fertility clinic. Their unique virtual model and mobile app has reimagined the fertility journey, enabling patients to easily navigate each step of the fertility process with at-home solutions and access to world class specialists.

Its digital solution is designed to improve the fertility experience and maximise chances of conception via a fully-customised treatment journey for patients.

Apricity partners with a selected network of clinics around the UK to deliver required in-person treatments, bringing visits to a clinic down to two per cycle rather than ten as with a traditional journey.

“The UK is a leading market in fertility care, the birthplace of the first IVF baby,” says Future Fertility CEO, Christy Prada.

“We are proud to have strong partners in the UK and look forward to partnering with Apricity to bring our products to new patient groups and clinics across the region.”

Apricity and Future Fertility’s partnership will launch as a pilot programme, kicking off this year in cooperation with IVF London.

Oocyte assessment will be conducted via the IVF London lab using Future Fertility’s software, and results will be made available to patients to discuss with their fertility specialists.

Apricity CEO, Caroline Noublanche comments: “Apricity are excited to partner with Future Fertility on this pilot, which aligns with our ‘less stress & more success’ approach.

“‘Less stress’ as giving our patients a greater level of transparency on their oocytes and chances right after egg collection and ‘better success’ as complementing Apricity’s own AI and the amazing embryology team at IVF London to make the best informed choices and ultimately improve the chances of conception.”

For more info, visit futurefertility.com.

Cancer

Celebrating pioneers in women’s cancer research and treatment

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The Femtech World Awards are set to recognise the people, organisations and innovations revolutionising how we treat and diagnose cancer in women.

Now in its third year, the Femtech World Awards celebrates the very best of female-led and focused health innovation, spanning menopause, fertility, cardiovascular disease and beyond.

The Women’s Cancer Innovation award will honour a groundbreaking innovation dedicated to the prevention, early detection treatment or ongoing care of cancers that uniquely or disproportionately affect women.

The winner will have demonstrated exceptional progress in advancing research, technology or patient-centred solutions that improve outcomes and quality of life.

This award celebrates those driving transformative change in the fight against women’s cancers.

The Women’s Cancer Innovation Award is sponsored by Endomag.

Endomag believes everyone deserves a better standard of cancer care – that’s why they design their cancer localisation technologies with both the clinician and patient in mind.

Many leading hospitals across the world use their unique solutions to help breast cancer patients avoid surgery when it isn’t needed, and experience better outcomes when it is.

Their Magseed marker is a tiny, non-radioactive seed, ideal for accurately marking tumours and lymph nodes, while the Magtrace lymphatic tracer is the world’s first, long-lasting, non-radioactive dual tracer for lymphatic mapping.

Paired with the Sentimag localisation platform, they have now been widely proven across over 200 clinical studies, featuring more than 20,000 patients.

This award is one of 10 featuring at the event, which last year attracted entries from across the UK, Europe and North America.

Award winners will receive a trophy and the opportunity to be interviewed by Femtech World.

Both winners and shortlisted entries will receive extensive coverage across all Femtech World platforms.

Find out more and enter for free here.

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Wellness

Designer perfumes recalled over banned chemical posing fertility risk

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Two designer perfumes have been recalled over a banned chemical linked to fertility risk and harm to unborn children.

Hello by Lionel Richie and Hot by United Colours of Benetton, both sold by discount chain Savers Health and Beauty, have been recalled in a notice from the Office for Product Safety and Standards.

The products contain butylphenyl methylpropional (BMHCA), also known as lilial, a synthetic floral fragrance classified as toxic to reproductive health.

The chemical, which mimics a lily of the valley scent, was used in many cosmetics and household products until March 2022, when it was banned in the UK and EU.

According to the notice, BMHCA can harm the reproductive system and the health of unborn children, and may cause skin sensitisation.

The Office for Product Safety and Standards said: “Affected products have been recalled by Savers Health and Beauty. Customers should return any of the above products purchased at a Savers store to the place of purchase, where they will be issued a full refund.

“Only products purchased in Savers Health and Beauty stores with the barcodes listed are affected by this recall. If you are unsure if you have one of the above products, please contact Savers Health and Beauty on help@savers.co.uk.”

The initial warning about the items was issued last month, with products recalled from customers on Wednesday.

Savers said in a statement that it would like to apologise for any inconvenience caused.

Affected products include Hello by Lionel Richie Femme and Homme in 30ml, 50ml and 100ml sizes, and Benetton Hot 100ml EDT.

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Pregnancy

‘Forever chemicals’ may increase gestational diabetes risk in pregnant women

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Pregnant women exposed to ‘forever chemicals’ could be at greater risk of developing gestational diabetes, a recent study suggests.

PFAS (per- and polyfluoroalkyl substances) are toxic chemicals that do not break down in the body, leaching from non-stick cookware, waterproof textiles and takeaway containers into food or via skin contact and building up in vital organs.

Researchers analysed 79 animal and human studies evaluating the relationship between PFAS, diabetes and pregnancy.

They found that higher exposure led to consistently higher insulin resistance, where the body’s cells do not respond properly to insulin, and higher rates of gestational diabetes.

The research was conducted at the Icahn School of Medicine at Mount Sinai in New York City.

Dr Sandra India-Aldana, co-first study author, said: “This is the most comprehensive synthesis of evidence to date examining how PFAS exposure relates not only to diabetes risk, but also to the underlying clinical markers that precede disease.

“Our findings suggest that pregnancy may be a particularly sensitive window during which PFAS exposure may increase risk for gestational diabetes.

Gestational diabetes has been rising for the past decade.

In babies, it may lead to high birth weight, preterm labour and increased risk of obesity and type 2 diabetes later in life.

Mothers may also face higher risk of high blood pressure and developing diabetes in future.

Dr Xin Yu, co-first study author, said: “Gestational diabetes has lasting implications for both mother and child.

“This research supports the growing recognition that environmental exposures like PFAS should be part of conversations around preventive care and risk reduction during pregnancy.”

Dr Damaskini Valvi, senior study author, said: “These results are alarming as almost everyone is exposed to PFAS, and gestational diabetes can have severe long-term complications for mothers and their children.

“We need larger longitudinal studies with well-characterised type 1 and type 2 diabetes cases to fully characterise PFAS impacts on diabetes risk and its long-term complications for affected individuals and their families.

“These results underscore the importance of considering PFAS and other hazardous environmental chemical exposures as part of comprehensive clinical risk assessment and preventive care, particularly during pregnancy.”

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