News
Fertility start-up bags US$10.3m investment to launch ‘innovative’ membership model
Through the new model, Oova says it aims to address women’s health needs holistically

The US women’s health and fertility start-up Oova has secured US$10.3m in funding to support women trying to conceive.
The company, which developed an at-home urine test that measures both luteinising hormone and progesterone to detect the most fertile days and confirm ovulation, is now expanding its at-home approach through a new subscription model.
The Oova membership would include The Oova Kit and would offer features such as personalised support and access to an online community.
“We recognise that women seeking to start or expand their families desire more than just a test or a tool—they want a comprehensive solution,” said Oova founder and CEO, Amy Divaraniya.
“With the introduction of the Oova membership, we are excited to provide women with a plan for the next steps in their journey to parenthood.
“By combining expert guidance, personalised recommendations, and a supportive community, we aim to empower women and ensure they have the tools they need to make informed decisions about their reproductive health.”
An expert in biomedical sciences, Divaraniya launched Oova after her personal struggles to conceive emphasised the lack of resources women have to access information about their own bodies.
Through the new membership model, led by funding from Spero Ventures, the founder says she aims to address women’s health needs holistically.
“Oova has really revolutionised the way we understand our hormonal health,” said Sara Eshelman, partner at Spero Ventures.
“By making clinical-grade hormone monitoring convenient and cost-effective for daily use, Oova is empowering its users to understand their cycles, improve fertility outcomes, and manage their symptoms.
“Simultaneously, Oova offers intricate datasets that provide patients and clinicians an unprecedented objective understanding of how hormones affect our health and well-being.
“We are honored to be part of the team’s mission to bring these capabilities to women, and to clinical care as a whole.”
Dr Eduardo Hariton, managing director of US Fertility Innovation Fund, said: “The US Fertility Innovation Fund is proud to partner with and invest in companies with the potential to transform the reproductive space.
“Oova is poised to do so by providing a more convenient and cost-effective way to measure reproductive hormones at home.
“Their assays have been rigorously validated and provide accurate results in minutes, allowing them to meet the unique needs of both patients and providers without some of the hurdles of venipuncture.”
Cancer
Ovarian cancer cases rising among younger adults, study finds

Ovarian cancer cases are rising among younger adults in England, with bowel cancer showing a similar pattern, a new study suggests.
Researchers said excess weight is a key contributor, but is unlikely on its own to explain the pattern.
The authors wrote: “These patterns suggest that while similar risk factors across ages are likely, some cancers may have age-specific exposures, susceptibilities, or differences in screening and detection practices.”
They added: “Although overweight and obesity are linked to 10 of the 11 cancers evaluated and account for a substantial proportion of cancer cases, both BMI-attributable and BMI-non-attributable incidence rates have increased, though the latter more slowly, suggesting other contributors.”
The study analysed cancer incidence, meaning new diagnoses, in England between 2001 and 2019 across more than 20 cancer types, comparing adults aged 20 to 49 with those aged 50 and over.
Among younger women, cases of 16 out of 22 cancers increased significantly over the period, while among younger men, 11 out of 21 cancers increased significantly.
In particular, there was a significant rise in 11 cancers with known behavioural risk factors among adults under 50. These were thyroid, multiple myeloma, liver, kidney, gallbladder, bowel, pancreatic, endometrial, mouth, breast and ovarian cancers.
Rates of all 11 also rose significantly among adults aged 50 and over, with the notable exceptions of bowel and ovarian cancer.
Five cancers, endometrial, kidney, pancreatic, multiple myeloma and thyroid cancer, increased significantly faster in younger than in older women, while multiple myeloma increased faster in younger than in older men.
The researchers looked at established risk factors including smoking, alcohol intake, diet, physical inactivity and body mass index, a measure used to assess whether someone is underweight, a healthy weight, overweight or obese.
With the exception of mouth cancer, all 11 cancers were associated with obesity. Six, liver, bowel, mouth, pancreatic, kidney and ovarian, were also linked to smoking.
Four, liver, bowel, mouth and breast, were associated with alcohol intake. Three, bowel, breast and endometrial, were linked to physical inactivity, and one, bowel, was associated with dietary factors.
But apart from excess weight, trends in those risk factors over the past one to two decades were stable or improving among younger adults.
That suggests other factors may also play a part, including reproductive history, early-life or prenatal exposures, and changes in diagnosis and detection.
The study noted that red meat consumption fell among younger adults, while fibre intake remained stable or slightly improved in both sexes between 2009 and 2019, although more than 90 per cent of younger adults were still not eating enough fibre in 2018.
Established behavioural risk factors accounted for a substantial share of cancer cases.
Excess weight was the risk factor associated with most cancers in 2019, ranging from 5 per cent for ovarian cancer to 37 per cent for endometrial cancer.
The researchers said the findings were based on observational data, meaning the study could identify patterns but could not prove cause and effect.
They also noted there were no consistent long-term national data for several risk factors, that the analysis was limited to England rather than the UK, and that cancer remains far more common overall in older adults despite the rise in cases among younger people.
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