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HealthPlus Fertility: first in the UAE to offer Future Fertility’s AI-powered oocyte assessment tech

Unlike the traditional approach to estimating egg quality, Future Fertility’s software considers individual variability

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HealthPlus Fertility, a prominent fertility clinic network in the United Arab Emirates, is proud to announce its strategic partnership with Future Fertility, the global leader in clinically validated AI-powered fertility solutions.

This partnership marks a significant milestone in the UAE’s fertility landscape, making HealthPlus Fertility the first network of clinics in the region to offer Future Fertility’s personalised oocyte quality reports to its patients.

Services will be available at the clinics in Dubai and Abu Dhabi from October 2023.

Future Fertility’s software leverages artificial intelligence (AI) to analyse oocyte images and provide insight into the reproductive potential of each egg.

Unlike the traditional approach to estimating egg quality, which relies on a patient’s age group and the number of mature eggs retrieved, Future Fertility‘s software considers individual variability. This valuable information empowers patients to make more informed decisions along the fertility journey and enables providers to better optimize treatment plans.

VIOLET, for egg freezing patients, and MAGENTA, for IVF-ICSI patients, are already in use in more than 15 countries, revolutionising the way fertility specialists and embryologists assess egg quality.

HealthPlus Fertility, known for its commitment to excellence in reproductive healthcare, views this partnership as a significant value proposition for its patients.

“At HealthPlus Fertility, we are dedicated to offering the latest advancements in fertility care. Partnering with Future Fertility allows us to deliver tailored insights that enhance patient experiences and have the potential to improve outcomes,” says Jules McDonald, director of clinical operations at HealthPlus Fertility.

Future Fertility’s CEO Christy Prada expressed excitement about increasing access to this technology and partnering with HealthPlus to bring such services to the region.

“We are thrilled that our oocyte quality reports are now available to fertility patients in the UAE. Our goal has always been to empower patients and their providers with personalised insights, enabling them to make informed decisions.

“We couldn’t be more pleased to partner with a highly distinguished and accredited network like HealthPlus, who are renowned for their impressive commitment to quality and patient care.”

Dr Walid Sayed, consultant reproductive endocrinology and infertility and medical director at HealthPlus Fertility, also highlighted the scientific advantages of Future Fertility’s tools, noting: “Until now, embryologists faced challenges in scoring oocyte quality manually, as there has been no validated, agreed-upon oocyte scoring system.

“Future Fertility’s technology bridges this gap, providing a consistent and objective approach to assessing oocyte quality.”

This collaboration comes at a time when the IVF and egg freezing market in the UAE is experiencing remarkable growth.

According to market research, the UAE IVF market is projected to expand at a compound annual growth rate of around 14.12 per cent from 2022 to 2027. This growth is driven by various factors, including an increase in infertility cases and the rising popularity of IVF treatments.

Additionally, the government’s support and changing cultural attitudes have fuelled demand for fertility treatments. Notably, legislation changes in 2021 allowed patients to undergo egg freezing for both medical and social reasons.

The new regulation also allowed human embryos to be frozen for up to five years.

HealthPlus Fertility and Future Fertility are excited to embark on this new partnership and look forward to collaborating on scientific studies that explore novel applications for AI technology and its role in enhancing fertility treatments in the UAE.

Together, they aim to bring innovative and cutting-edge solutions to patients, empowering them on their fertility journey.

Cancer

Celebrating pioneers in women’s cancer research and treatment

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The Femtech World Awards are set to recognise the people, organisations and innovations revolutionising how we treat and diagnose cancer in women.

Now in its third year, the Femtech World Awards celebrates the very best of female-led and focused health innovation, spanning menopause, fertility, cardiovascular disease and beyond.

The Women’s Cancer Innovation award will honour a groundbreaking innovation dedicated to the prevention, early detection treatment or ongoing care of cancers that uniquely or disproportionately affect women.

The winner will have demonstrated exceptional progress in advancing research, technology or patient-centred solutions that improve outcomes and quality of life.

This award celebrates those driving transformative change in the fight against women’s cancers.

The Women’s Cancer Innovation Award is sponsored by Endomag.

Endomag believes everyone deserves a better standard of cancer care – that’s why they design their cancer localisation technologies with both the clinician and patient in mind.

Many leading hospitals across the world use their unique solutions to help breast cancer patients avoid surgery when it isn’t needed, and experience better outcomes when it is.

Their Magseed marker is a tiny, non-radioactive seed, ideal for accurately marking tumours and lymph nodes, while the Magtrace lymphatic tracer is the world’s first, long-lasting, non-radioactive dual tracer for lymphatic mapping.

Paired with the Sentimag localisation platform, they have now been widely proven across over 200 clinical studies, featuring more than 20,000 patients.

This award is one of 10 featuring at the event, which last year attracted entries from across the UK, Europe and North America.

Award winners will receive a trophy and the opportunity to be interviewed by Femtech World.

Both winners and shortlisted entries will receive extensive coverage across all Femtech World platforms.

Find out more and enter for free here.

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Insight

Designer perfumes recalled over banned chemical posing fertility risk

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Two designer perfumes have been recalled over a banned chemical linked to fertility risk and harm to unborn children.

Hello by Lionel Richie and Hot by United Colours of Benetton, both sold by discount chain Savers Health and Beauty, have been recalled in a notice from the Office for Product Safety and Standards.

The products contain butylphenyl methylpropional (BMHCA), also known as lilial, a synthetic floral fragrance classified as toxic to reproductive health.

The chemical, which mimics a lily of the valley scent, was used in many cosmetics and household products until March 2022, when it was banned in the UK and EU.

According to the notice, BMHCA can harm the reproductive system and the health of unborn children, and may cause skin sensitisation.

The Office for Product Safety and Standards said: “Affected products have been recalled by Savers Health and Beauty. Customers should return any of the above products purchased at a Savers store to the place of purchase, where they will be issued a full refund.

“Only products purchased in Savers Health and Beauty stores with the barcodes listed are affected by this recall. If you are unsure if you have one of the above products, please contact Savers Health and Beauty on help@savers.co.uk.”

The initial warning about the items was issued last month, with products recalled from customers on Wednesday.

Savers said in a statement that it would like to apologise for any inconvenience caused.

Affected products include Hello by Lionel Richie Femme and Homme in 30ml, 50ml and 100ml sizes, and Benetton Hot 100ml EDT.

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Pregnancy

‘Forever chemicals’ may increase gestational diabetes risk in pregnant women

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Pregnant women exposed to ‘forever chemicals’ could be at greater risk of developing gestational diabetes, a recent study suggests.

PFAS (per- and polyfluoroalkyl substances) are toxic chemicals that do not break down in the body, leaching from non-stick cookware, waterproof textiles and takeaway containers into food or via skin contact and building up in vital organs.

Researchers analysed 79 animal and human studies evaluating the relationship between PFAS, diabetes and pregnancy.

They found that higher exposure led to consistently higher insulin resistance, where the body’s cells do not respond properly to insulin, and higher rates of gestational diabetes.

The research was conducted at the Icahn School of Medicine at Mount Sinai in New York City.

Dr Sandra India-Aldana, co-first study author, said: “This is the most comprehensive synthesis of evidence to date examining how PFAS exposure relates not only to diabetes risk, but also to the underlying clinical markers that precede disease.

“Our findings suggest that pregnancy may be a particularly sensitive window during which PFAS exposure may increase risk for gestational diabetes.

Gestational diabetes has been rising for the past decade.

In babies, it may lead to high birth weight, preterm labour and increased risk of obesity and type 2 diabetes later in life.

Mothers may also face higher risk of high blood pressure and developing diabetes in future.

Dr Xin Yu, co-first study author, said: “Gestational diabetes has lasting implications for both mother and child.

“This research supports the growing recognition that environmental exposures like PFAS should be part of conversations around preventive care and risk reduction during pregnancy.”

Dr Damaskini Valvi, senior study author, said: “These results are alarming as almost everyone is exposed to PFAS, and gestational diabetes can have severe long-term complications for mothers and their children.

“We need larger longitudinal studies with well-characterised type 1 and type 2 diabetes cases to fully characterise PFAS impacts on diabetes risk and its long-term complications for affected individuals and their families.

“These results underscore the importance of considering PFAS and other hazardous environmental chemical exposures as part of comprehensive clinical risk assessment and preventive care, particularly during pregnancy.”

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