Digital platform NOW-fertility appoints new chief strategy officer

Digital health firm NOW-fertility has appointed Andrew Coutts as chief strategy officer.

Coutts brings to the organisation extensive experience in the fertility sector, having previously spent six years as business development manager for Fertility Network UK, the largest patient support network in the UK.

His key responsibilities will include helping to grow and scale the operation nationally and internationally, identifying new opportunities for collaboration, being instrumental in the introduction of new services and leading on the recruitment of partners including Centres of Excellence and Satellite Clinics.

“I am extremely pleased to be joining NOW-fertility as we launch a pioneering new service which will transform and enhance the fertility patient’s experience,” he said. “The service is truly global and will allow patients, wherever they may reside, access to the best clinicians and clinics available.

“It will also provide a great opportunity for treatment providers and support services to extend their reach and showcase their work to patients from different countries,” he added.

Professor Luciano Nardo, CEO and founder of the platform, said: ‘’I am delighted to welcome Andrew to the growing team as we prepare for the launch of NOW-fertility. He brings a wealth of experience within the patient support sector coupled with commercial expertise and a sound understanding of worldwide IVF markets, investment opportunities and cross border collaborations.’’

Launching in Spring 2022, NOW is a new digital platform set to deliver innovative care globally using a platform to offer a faster and personalised fertility journey for patients and a more efficient model for IVF clinics.

See more on the firm here.