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Interview: Alisa Vitti on female biohacking, Cycle SyncingⓇ and being an early femtech founder

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Alisa Vitti is a best-selling author and expert in female hormonal health. Photo supplied by Alisa Vitti/ HQ.

Two decades ago Alisa Vitti began a mission to find alternative treatments for her newly-diagnosed PCOS. Now a global expert in functional nutrition, hormonal health and female biohacking, one the sector’s early founders talks to Femtech World.

When Alisa Vitti was diagnosed with PCOS in her early 20s, like millions of other women, she was told birth control was the only possible solution. Having had no cycle since the age of 12, she was overweight and suffering from painful cystic acne, depression, anxiety and hair loss. Her future looked bleak, if her doctor’s advice was anything to go by. 

Studying at Johns Hopkins at the time, this diagnosis sent Vitti on a quest to find alternative options. Two decades on, out of this journey Vitti has become a renowned global expert and thought leader in functional nutrition and women’s hormone health, as well as a pioneer in female biohacking as the founder of one Flo Living, one of the very first femtech companies in 2012.

“I’ve been on a mission for the past 20 years to transform first line hormonal healthcare,” Vitti tells Femtech World.

“As a former PCOS sufferer myself, I saw first-hand how the conventional model of care falls short not only for women with hormonal issues, due to the lack of understanding of root causes of hormonal dysregulation, the long lead to diagnosis – an average of seven years – and the one size fits all approach to treatment, for example, ubiquitous prescribing of birth control as a solution.

“Struggling with my hormones had a profound effect on me and as a result I have been building all the tools I wish I had had at the time. I wanted to help myself and then I wanted to help every woman going through these issues.”

Infradian rhythms

Vitti’s early research led her to the discovery that women have a second biological clock— the infradian rhythm— which they experience over the course of their monthly cycle. 

“It affects way more than your period,” she explains.

“It affects key systems of your body from your metabolism, brain, immune response, stress response, libido, fertility, and your cycle.”

Like the circadian rhythm, the internal clock that controls the sleep-wake cycle and other bodily functions over a 24-hour period, the infradian rhythm needs to be supported for it to perform optimally.

Men’s hormonal patterns are in sync with the circadian rhythm, Vitti explains, which is why so much of the way we live is based around this.

“The world is oriented around a circadian only clock when women also have an infradian rhythm and as you can appreciate how negatively impactful it would be to have your circadian clock disrupted daily, no one is appreciating the impact of having your infradian clock disrupted daily for years,” she continues.

“Women are not taught exactly how their hormones work and how to care for them from a young age and so they go decades actively disrupting their hormonal cycles.”

This, Vitti says, is one of the key contributing factors to why around 40 per cent of women (around 3.2 billion) globally are experiencing chronic hormone issues, such as PCOS, painful periods, irregular cycles, mood swings and infertility.

“Everything women have been told to do, from eating the same calories daily, to working out the same way daily, to waking up at the same time every morning is not only based on research done on men that actively excluded women, but fundamentally disrupts this infradian rhythm and causes all sorts of hormone issues that affect a woman’s cycle, immune response, stress response, brain and metabolic health,” she says.

“You have to change your self-care routine to match your changing hormones, while men need to keep theirs the same daily to match their hormonal patterns”

The Cycle SyncingⓇ Method

Based on her research, Vitti developed the trademarked Cycle Syncing Method, a groundbreaking diet and lifestyle programme that aims to leverage women’s natural hormonal patterns to improve their health and wellbeing.

The Method is based on three key pillars—diet, exercise intensity and time management— and aims to help women live in sync with their natural infradian rhythms, adapting their diet and lifestyle throughout each of the four stages of the cycle.

“Hormones are a byproduct of our endocrine system, which is elegantly complex, the best way to interact with and improve these hormonal outputs is by dietary and lifestyle interventions,” Vitti explains.

Her patented period app, MyFLO, goes one step further as a practical tool to help women implement the Cycle Syncing Method into their lives. It supports users to change their diet and calorie intake in order to optimise blood sugar stability and hormonal balance; adapt their workout type and intensity to optimise metabolism and fat use as fuel; and organise their calendar around each phase to reduce cortisol and stress. 

According to her website, of those who have completed the Cycle Syncing Method, 70% have experienced weight loss, 85% experienced mood improvements, 83% reduced PMS Symptoms and 91% feel more energised. 

“The benefits of using The Cycle SyncingⓇ Method are enormous,” Vitti says.

“You can keep your blood sugar more stable, reduce stress levels, boost oestrogen elimination, improve bowel movements and gut health, clear skin, eliminate all PMS symptoms, eliminate cramps, promote cycle regularity, experience better moods, better sleep, better sex drive, lose weight more easily, and boost your productivity. Everything works better in your body when you support your biological rhythm properly.” 

The secret to success— without burning out

Vitti herself has lived by the Method for the last 20 years. She tracks her symptoms daily, preps her meals based on what her body needs that week, and arranges her schedule around times of the month when she expects to be feeling more creative or focused, for example. She credits it with not only transforming her health, but also being key to her succeeding in the way she has without burning out. 

“It’s the reason I’ve been able to keep my PCOS in remission and to get pregnant at an advanced maternal age, and even to be going through perimenopause more slowly,” she says. 

“It is also how I’m able to do as much as I do as an entrepreneur, mother, wife, friend, author, speaker without burning myself out. I compare it to a yoga practice, it’s not about being perfect, it’s just about coming back to the practice every day and being willing to try and learn more about my cycle phases and myself.”

Vitti adds: “For myself and for so many women who use this method, it has an added benefit of being a practice that heals a lot of the cultural conditioning we receive as women around body image, toxic hustle culture, while helping us reclaim our cyclical identity. It has been a method that has both physical and emotional benefits.”

Changing how women think about their health

Having generated over 500m views on TikTok alone, Vitti’s message— and the practical tools she has developed to deliver it— is resonating widely. With almost half of the female population suffering with symptoms which until now they have been told there is no solution for, it’s not hard to see why.

“Women have been left out of medical, fitness, and nutrition research – we have centuries to make up for in terms of catching up to understand how to best support women’s health from a healthcare perspective,” she says. 

“I believe as research catches up, the new standard of women’s hormonal healthcare will include pharmaceutical interventions with dietary and lifestyle interventions, much in the same way cardiovascular medicine evolved to include both.”

Vitti adds: “In the meantime, the only way for women to navigate this environment is to biohack and become fully versed in their own health metrics so they can better manage their health.”

With two best-selling books under her belt, TedTalks and her work featured everywhere from Forbes and the NYTimes, to Vogue and Women’s Health, Vitti is empowering women with the tools to do just that.

A quick glance at the comments on her social media posts will squash any doubt that Vitti is changing the narrative when it comes to how women think about their health. 

In the Flo by Alisa Vitti is out now (HQ), paperback: £10.99.

Alisa’s five steps to getting started with Cycle Syncing

  1. Download the FREE official Cycle SyncingⓇ app MYFLO –https://floliving.com/app 

it will tell you which phase you’re in and what to do in each phase for food, fitness, work, relationships and even provides recipes, grocery lists, workout videos, and a monthly calendar so you can sync everything up with your cycle. 

  1. Pick up the book In the FLO – to dive deeper. 
  1. Start with one aspect of the Cycle SyncingⓇ Method – like just start modifying workouts and build from there.   
  1. This is not a diet – it’s a lifestyle – so pace yourself –  go for whatever you can do each day – take the pressure off of yourself to get it right or be perfect with it. 
  1. If you’re struggling with other hormone problems or other issues like PCOS, fibroids, heavy bleeding, infertility, perimenopause – go to FLOliving.com and get started with your free hormonal assessment.

Look out for our upcoming interview with Alisa on the Femtech World Podcast.

Events

Women’s Health Week USA confirms full speaker lineup and records 170 pitch applications

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By Women’s Health Week

With four weeks to go until Women’s Health Week USA, the excitement is ramping up!

The final early bird pricing closes this Friday, the full speaker lineup is confirmed, and a record number of pitch applications signals the depth of innovation now moving through the sector as we enter the Era of Scale.

Women’s Health Week USA takes place May 13-14 at the New York Academy of Medicine in New York City, bringing together 600+ senior decision makers spanning investors, founders, multinationals, payers, providers and policymakers around one shared agenda: taking women’s health from growth to scale.

Early bird tickets are available until midnight on Friday, April 17.

Book by then to save up to $600 on your place

The Full Speaker Lineup is Confirmed

The full speaker lineup has finally been confirmed, with 80+ voices spanning investment, innovation, policy, medtech and pharma.

The programme reflects the event’s 2026 theme, The Era of Scale, moving beyond early validation into the harder work of institutionalising women’s health as a category.

Confirmed speakers include Kate Ryder (Maven Clinic), Mallika Mundkur (FDA), Melanie Newman (Planned Parenthood), Nichole Young-Lin (Google), Jill Angelo (OURA), David Stern (Kindbody) and Tammy Sun (Carrot Fertility), alongside representation from the NYSE, ARPA-H, the World Health Organization, Samsung Next, Novo Holdings and more.

View the full speaker lineup

170 Pitch Applications and Counting

The Women’s Health Week USA Innovation Showcase received a record 170 applications ahead of its April 10 close, the highest number in the event’s history.

The volume reflects the growing depth of innovation in the sector, but it was the quality of submissions that stood out, with companies across Medical Devices & Therapeutics and Consumer & Tech bringing genuinely differentiated solutions to conditions that have been underserved for decades.

The selected companies will get the chance to pitch on the mainstage at the New York Academy of Medicine in front of the full audience of 600+ investors, corporates, innovators and strategic partners.

Results will be announced next week.

Register your interest to find out who makes the WHW USA Innovator Class of 2026

NYSE Partnership: A Quick Recap

For those who missed our announcement on Femtech World last week, the New York Stock Exchange is the Official Exchange Partner of Women’s Health Week USA 2026.

On the morning of May 13, WHW will feature in the NYSE Market Update, reaching approximately 200 million viewers.

Women’s Health Week will also light up the North Star Billboard in Times Square for a full week around the event, with live and taped interviews distributed across NYSE Live and Taking Stock.

It remains one of the most significant institutional endorsements the women’s health sector has seen.

Early Bird Pricing Closes This Friday

Tickets increase by up to $600 after midnight on Friday, April 17. For anyone with May 13-14 in their calendar, this week is the window to move.

Download the full programme

Register before Friday

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Entrepreneur

Flora Fertility closes US$5m seed round

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Flora Fertility has raised US$5m in seed funding to roll out fertility insurance across the US, with plans to expand into Canada.

The round was led by ManchesterStory, with participation from Slauson & Co., TruStage Ventures, BDC Capital, Marathon Fund, Adara Venture Capital and strategic angel investors. Existing investors include Highline Beta, Everywhere Ventures and Cartography Capital.

Laura McDonald, co-founder of Flora Fertility, said: “Fertility is one of the largest uninsured financial risks people face, yet the system today only offers support once you’re already in crisis and often only if your employer provides it.

“We’re creating a new category where fertility becomes something you can proactively plan for, not just pay for when it’s too late.”

Flora says it is introducing a new InsurTech category with individually owned, portable fertility insurance designed to address a gap in healthcare cover.

The company says it wants to shift fertility from a reactive expense to a proactive, data-driven financial planning tool, using AI, personalised underwriting and risk modelling.

The platform lets people buy coverage without relying on an employer, helping it continue through job changes and different stages of life.

Flora’s policies cover a full range of fertility treatments, including diagnostics, medications, intrauterine insemination and in vitro fertilisation, with entry-level pricing starting at about US$20 a month.

The company estimates that infertility affects one in six people globally, while treatment costs can range from US$30,000 to US$50,000, leaving the vast majority of patients without access to care.

Flora says its platform currently reaches more than 10 million prospective policyholders across North America.

The funding will be used to expand Flora’s underwriting capabilities, scale distribution and further develop its platform as it seeks to establish a new market within women’s health and insurance.

Nicole Gunderson, partner at ManchesterStory, said: “Flora is building something that has never existed before, affordable, portable fertility insurance that meets the next generation of women exactly where they are.

“The InsurTech opportunity here is enormous, and the Flora team has the expertise, technology, and vision to define this category.”

Dr Christy Lane, co-founder of Flora Fertility, added: “Fertility has always been treated as unpredictable and uninsurable, but the data tells a different story.

“The earlier someone can access that coverage, the better their outcomes and the lower their costs, which is what makes this model so powerful.

“We’re turning fertility from a reactive medical expense into a proactive, data-driven financial decision.”

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Entrepreneur

New York Stock Exchange backs Women’s Health Week USA

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By Women’s Health Week

When the New York Stock Exchange signs on as the Official Exchange Partner of a women’s health event, it’s worth paying attention to.

Women’s Health Week USA, taking place May 13-14 at the New York Academy of Medicine in New York City, has confirmed the NYSE as its Official Exchange Partner for 2026.

It is one of the most significant institutional endorsements the women’s health sector has seen, and it says something meaningful about where global capital markets are directing their attention.

Find out more about WHW USA 2026 here.

What the Partnership Involves

This is not simply a logo on a lanyard.

The NYSE partnership comes with a set of activations that put women’s health in front of audiences well beyond the event itself.

On the morning of May 13, Women’s Health Week will be featured in the NYSE Market Update, reaching an audience of approximately 200 million viewers across outlets including Yahoo Finance and the Financial Times.

For a sector that has historically struggled for mainstream financial visibility, that kind of reach is significant.

Women’s Health Week will also light up the North Star Billboard in Times Square for a full week around the event, placing the brand at the centre of one of the most commercially visible locations in the world.

NYSE will produce live and taped interviews with WHW leadership and keynote speakers, distributed across NYSE Live, Taking Stock, and partner platforms reaching tens of millions of viewers monthly.

A dedicated NYSE content team will be on the ground at the New York Academy of Medicine capturing the conversations and connections taking place across both days.

The NYSE’s Healthcare & Life Sciences team will also take to the stage at Women’s Health Week USA, sharing their perspective on trends shaping the sector from a capital markets standpoint.

Why It Matters

The partnership is a signal as much as it is a sponsorship.

Women’s health has spent years making the case that it is a commercially serious category.

The NYSE’s involvement makes that case in a language the broader financial world understands.

Women’s Health Week USA 2026 is themed around The Era of Scale, a deliberate framing around the idea that the sector has moved beyond early validation into the harder work of institutionalisation.

Capital is moving. M&A activity is increasing. Generalist investors are entering a space that was once left to specialists. The NYSE partnership fits neatly into that narrative.

With 600+ senior decision makers confirmed across investors, founders, multinationals, payers and policymakers, the event is already one of the most commercially concentrated gatherings in the women’s health calendar.

The NYSE’s reach extends that concentration well beyond the walls of the New York Academy of Medicine.

Find out for yourself why this partnership is so perfect and join Women’s Health Week USA. Secure your ticket here.

The Pitch Sessions

For founders and early-stage companies, Women’s Health Week USA also hosts a mainstage Pitch Session across two categories: Medical Devices & Therapeutics and Consumer & Tech. Fifteen companies will be selected to pitch in front of the full audience.

Applications close April 10.

They are free to submit, and any company working on a condition that affects women exclusively, differently, or disproportionately is eligible.

Apply to pitch

View the full programme

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