Femtech market expected to reach US$60B by 2027

New research is predicting a substantial growth in the femtech market.

The recent analysis by Emergen Research is based on an increased number of infectious and chronic diseases on the female population.

As women’s health issues are becoming more openly discussed, technologically advanced healthcare treatments are on the rise.

Growing female emphasis on sexual empowerment and reproductive health in developing economies would promote business growth.

The femtech market is primarily driven by applications for pregnancy and nursing care.

The North American area denominates the market for pregnancy and nursing care, accounting for around 40.2 per cent of it in 2019. 

This is due to the rising demand for new products and consumables used during pregnancy and nursing which would help drive consumer trends.

Researchers from the Emergen Research have taken a holistic approach towards the global market analysis and highlighted the factors that influence the overall growth of the market.

The study involved the use of analytical tools like SWOT analysis to inspect the strengths, weaknesses, opportunities and threats associated with the growth of the market.

How well is the femtech industry doing?

The femtech sector is developing fast and has impressive potential, the findings suggest.

Founders are dedicated to normalising the conversation around taboo topics and putting more innovation around menopause, pelvic health care, chronic disease management, sexual wellness and education, and urinary health.

Back in 2013, global investments in the femtech sector barely totalled US$123m per year. In 2016, about US$503m was invested in the sector.

In 2019, the femtech market grew to US$18.7b. Advancement in service development technologies has improved its potential in basic research and clinical applications.

At the present, the femtech market is represented by over 1,000 startups, a significant number run by women.

The reasons behind this growth lie in a steep rise in femtech solutions due to the adoption of new technologies, new business models, and new avenues that are transforming the way women access healthcare.