Entrepreneur
Femtech support programme launched in Canada

Aa new initiative to help femtech start-ups bring their innovations to market more quickly has been launched in Canada.
The Women’s Health Medical Pathway (wHealth MedPath) aims to close a key gap in support for women’s health companies looking to commercialise their products.
The programme has been set up by Femtech Canada in collaboration with Innovation Factory, with backing from the National Research Council of Canada Industrial Research Assistance Program (NRC IRAP).
It connects start-ups with physician networks, clinical investment groups, contract research organisations and manufacturing partners to help validate innovations and prepare products for market.
Support services include expert feedback from key opinion leaders, product design and testing, and documentation such as regulatory strategy and clinical study planning.
These are designed to reduce risk, improve clinical credibility and strengthen commercialisation strategies.
Karen Linseman, vice president of operations at Innovation Factory, said: “We’re addressing a critical gap in Canada’s innovation pipeline.
“With the potential to contribute $27bn to Canada’s GDP by 2040, women’s health innovation represents one of the country’s most promising growth opportunities.
“wHealth MedPath provides the clinical insight and expert guidance femtech founders need to bring impactful solutions to market and position Canada as a global leader in this sector.”
Since launching publicly in 2024, Femtech Canada has built what it says is the third largest femtech ecosystem globally, comprising more than 170 women’s health companies.
Collectively, these businesses have commercialised over 110 years of Canadian research, created more than 1,200 jobs and attracted over $250m in private-sector investment.
The wHealth MedPath programme is now open to applications at femtech.ca/wHealth-MedPath.
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Future Fertility raises Series A financing to scale AI tools redefining fertility care worldwide

Future Fertility Inc. has announced the closing of a US$4.1 million Series A financing round.
The round was led by M Ventures (the corporate venture capital arm of Merck KGaA, Darmstadt, Germany) and Whitecap Venture Partners, with participation from new investors Sandpiper Ventures, Gaingels, and Jolt VC.
The financing will accelerate Future Fertility’s commercial expansion into Asia-Pacific and support its entry into the United States, including planned FDA 510(k) clearance for additional products as part of a broader U.S. market entry strategy.
Proceeds will also advance the development of a broader AI platform, from egg assessment through to embryo transfer, designed to support clinicians, embryologists, and patients across the full IVF journey.
M Ventures and Whitecap have supported Future Fertility’s mission to translate AI innovation into meaningful clinical outcomes since the company’s earliest stages.
Oliver Hardick, investment director, M Ventures, said: “Future Fertility is addressing a critical unmet need in reproductive medicine with a differentiated AI platform grounded in clinical data and real-world workflow integration.
“We are excited to continue supporting the company and team because we believe its technology has the potential to improve decision-making for clinicians, bring greater clarity to patients, and help advance a more personalised standard of care in fertility treatment.”
Future Fertility’s AI platform addresses a long-standing gap in fertility care: historically, there has been no objective, clinically validated method for assessing egg quality (Gardner et al., 2025), despite it being one of the most important drivers of reproductive success.
The company’s suite of deep learning tools includes VIOLET™, MAGENTA™, and ROSE™, purpose-built for egg freezing, IVF, and egg donation respectively.
The tools are based on AI models trained and validated on more than 650,000 oocyte images and are deployed in over 300 clinics across 35 countries.
Rhiannon Davies, founding and managing partner, Sandpiper Ventures, said: “The best outcomes in fertility care globally come from better data and smarter tools. Future Fertility understands that, and they’ve built a platform that delivers on it.
“Sandpiper is proud to back a team turning rigorous science into real results for patients and clinicians alike.”
Partnerships with the world’s leading fertility networks – including IVI RMA and Eugin Group across Latin America and Europe, FertGroup Medicina Reproductiva in Brazil, and most recently announced Kato Ladies Clinic in Japan – reflect growing demand for objective, AI-powered oocyte assessment in fertility care. In the United States, ROSE™ is newly available under an FDA 513(g) determination.
Research shows that approximately 50 per cent of IVF patients do not understand their likelihood of success, and many discontinue treatment prematurely, even though cumulative success rates improve significantly with multiple cycles (McMahon et al., 2024).
By delivering earlier clarity on egg quality, Future Fertility’s tools support more informed conversations between clinicians and patients, helping set realistic expectations and guide decisions about next steps.
Future Fertility’s growing evidence base spans seven peer-reviewed publications in Human Reproduction, Reproductive BioMedicine Online, Fertility & Sterility, and Nature’s Scientific Reports, and more than 70 scientific abstracts accepted and presented with partner clinics at conferences worldwide.
Christine Prada, CEO, Future Fertility, said: “Fertility treatment is one of the most emotionally and physically demanding experiences a person can go through.
“Every patient deserves objective data, not just a best guess, to support better decisions at critical moments in their care.
“This funding means we can bring that clarity to more patients, in more countries, at a moment when it matters most.”
Find out more about Future Fertility at futurefertility.com
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