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Digital platform NOW-fertility appoints new chief strategy officer

Digital health firm NOW-fertility has appointed Andrew Coutts as chief strategy officer.
Coutts brings to the organisation extensive experience in the fertility sector, having previously spent six years as business development manager for Fertility Network UK, the largest patient support network in the UK.
His key responsibilities will include helping to grow and scale the operation nationally and internationally, identifying new opportunities for collaboration, being instrumental in the introduction of new services and leading on the recruitment of partners including Centres of Excellence and Satellite Clinics.
“I am extremely pleased to be joining NOW-fertility as we launch a pioneering new service which will transform and enhance the fertility patient’s experience,” he said. “The service is truly global and will allow patients, wherever they may reside, access to the best clinicians and clinics available.
“It will also provide a great opportunity for treatment providers and support services to extend their reach and showcase their work to patients from different countries,” he added.
Professor Luciano Nardo, CEO and founder of the platform, said: ‘’I am delighted to welcome Andrew to the growing team as we prepare for the launch of NOW-fertility. He brings a wealth of experience within the patient support sector coupled with commercial expertise and a sound understanding of worldwide IVF markets, investment opportunities and cross border collaborations.’’
Launching in Spring 2022, NOW is a new digital platform set to deliver innovative care globally using a platform to offer a faster and personalised fertility journey for patients and a more efficient model for IVF clinics.
See more on the firm here.
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News
Endometriosis documentary profiles stars including Marilyn Monroe and Amy Schumer

A non-profit has launched an endometriosis documentary featuring Amy Schumer and Marilyn Monroe as it pushes for changes in how the condition is treated and understood.
The Endometriosis Collective has launched to change how endometriosis is researched, treated and understood, starting with a documentary featuring stories from people including Amy Schumer and Marilyn Monroe.
The feature-length documentary, “End of the Cycle”, will premiere in New York on Tuesday, and The Endometriosis Collective is making the film free to stream online.
Schumer, a comedian, writer and actor, has previously spoken of how endometriosis left her “on the floor in pain, vomiting from the pain, the pain that nobody can see.”
Schumer is one of several celebrities featured in the documentary. Other contributors include dancer Julianne Hough, Olympic medallist Brittany Brown and actors Janel Parrish and Folake Olowofoyeku.
The Endometriosis Collective timed the documentary premiere to coincide with the 100th anniversary of Marilyn Monroe’s birth.
Monroe, who died in 1962, starred in films such as “Some Like It Hot” and “Gentlemen Prefer Blondes.”
According to a biography published in 1985, Monroe’s endometriosis was so severe that it destroyed her marriages, her wish for children, her career and ultimately her life.
The Endometriosis Collective said the documentary shares newly uncovered information about Monroe’s experience with endometriosis.
The non-profit said the information connects Monroe’s story to the experiences of women across generations, highlighting how far awareness, research and care still have to go.
A representative of the Marilyn Monroe Estate said: “By sharing this part of her story through ‘End of the Cycle,’ we hope to honour her legacy in a way that brings visibility to endometriosis, encourages more open dialogue and helps inspire the research needed to create change.”
As part of the premiere, The Endometriosis Collective is holding a panel discussion.
Schumer, Brown and Olowofoyeku, the documentary’s co-directors Sammy Jaye and Soraya Simi, and medical experts are due to be part of the premiere.
AbbVie’s Orilissa and Sumitomo Pharma’s Myfembree are among the approved drugs for endometriosis pain.
Hough, one of the participants in the documentary, starred in an Orilissa campaign in 2017.
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