Insight
Short-term bets, long-term needs: Rethinking investment in women’s health

Short-term bets, long-term needs: Rethinking investment in women’s health
By Morgan Rose, CNM, WHNP-BC, IBCLC | Chief Science Officer, Ema
Most investors treat women’s health as a series of disconnected markets. One fund backs cycle tracking. Another backs a postpartum platform. A third takes a bet on menopause.
While women experience distinct life stages, they progress through them in a continuous and interconnected way. A fertility journey may follow years of hormonal birth control.
Postpartum mental health may trigger a return of PMDD. Perimenopause may intensify autoimmune symptoms that a woman’s been tracking since adolescence. It’s all one story.
The system just isn’t built to integrate it.
This is how women end up using three separate apps with three different symptom logs, none of which communicate with each other. They repeat themselves to the system over and over.
Their data is siloed. Their emotional context is lost. Their trust in digital health wears thin.
And that’s more than a user experience problem; it’s a clinical one. Tech built and funded to support women must be designed with that reality in mind.
At Ema, we built the first agentic AI layer, purpose-built for women’s health, designed to understand her history, hormonal shifts, emotional context, and clinical risk in real-time.
It’s more than conversation. It’s care that connects.
Our AI supports users across fertility, postpartum, and menopause, treating these life stages as interconnected rather than isolated experiences.
But the real value lies in backing AI that connects, adapts, and scales with her across life stages, from puberty to postmenopause.
And we’ve raised over $3M from investors like Emmeline Ventures, Kubera Venture Capital, Hearst Labs, Acumen America, and Techstars to prove there is an investor market for longitudinal and connected care.
Why AI Is Not Just Another Point Solution
The opportunity lies in building AI that carries memory, recognises emotional and hormonal patterns, and supports women through years of shifting health needs, not just to accelerate answers, but to sustain care and improve health outcomes.
Women don’t need 10 tools for 10 life stages. They need one layer of intelligence that knows their history and evolves with them.
That requires AI trained on longitudinal, women-centered data.
It means remembering the postpartum depression that followed a second child, the cycle shifts after an IUD change, and the miscarriage before a new fertility journey.
Naseem Sayani is Director of the Innovator’s Circle at Women’s Health Access Matters, Operating Advisor at How Women Invest, and Advisor at Tower Capital.
She said: “The opportunity at the intersection of women’s health and AI is not just about smarter in-the-moment insights – we’re talking about more advanced everyday care, and an industry wide transformation from anecdote-based care to actual data-based care.
“Small models will become more important than large models, and with higher investment in these innovations, we can enable a Black mom in California avoid preeclampsia; a South Asian teenage girl in New Jersey understand her culture’s predisposition for endometriosis; and a Caucasian woman in Missouri chose birth control that helps her avoid her family’s history of cardiac disease.
“This interconnected healthcare transformation is at our fingertips.”
Investing in AI for women’s health is how we finally build continuity into a system that’s been fractured for too long.
The Silo Problem: Funding Symptoms, Not Systems
AI in healthcare is booming. The market is projected to hit $431 billion by 2032, driven by LLMs, workflow automation, and AI-first platforms.
Meanwhile, investment in women’s health hit a record $2.6 billion in 2024, and up to $10.7 billion when you include conditions that disproportionately affect women, from autoimmune disease to chronic fatigue.
So why is so little capital flowing to the intersection of AI and women’s health?
Because most AI funders still look for large, generalisable models. And most women’s health funders are still thinking in point solutions.
Very few are investing in vertically integrated AI designed to understand complex, longitudinal, and emotionally nuanced care.
The short-term thinking that drives product silos also shapes where capital flows. Investors back tools that solve for isolated needs, in isolated moments, without asking how those tools will connect, carry forward context, or scale with a woman’s life.
And nowhere is that pattern more evident than in the current landscape of AI investment.
A Call to Investors
If you’re funding the next wave of women’s health innovation, ask what it’s built on.
If the product doesn’t carry memory, adapt to complexity, or unify care across her lifespan, then it’s not future-proof. Let others chase features. Let’s build the foundation they’ll all need to run on.
Ema is raising now. Let’s talk if you’re ready to build what lasts.
Insight
Early PET scan could chemo response in aggressive breast cancer – study
Insight
Common cancer marker may play active role in preventing the disease, study finds

Ki-67, a protein used to measure tumour growth, may also help prevent chromosome errors that drive cancer, a study suggests.
The findings could change how scientists view Ki-67, a marker commonly used in breast cancer and other tumours to assess how quickly cancer cells are growing.
Researchers found the protein may help preserve genome stability by maintaining the structural integrity of centromeres, key parts of chromosomes that help ensure DNA is shared correctly during cell division.
The research was led by professor Paola Vagnarelli at Brunel University of London in collaboration with scientists at the University of Edinburgh and the Technical University of Berlin.
Professor Vagnarelli said: “Doctors already measure Ki-67 to see how aggressive a cancer might be. But our results suggest it is actually helping maintain genome stability.
“That means it may be more than a marker. It could potentially also be a therapeutic target.”
The study examined three proteins that attach to chromosomes during cell division and help rebuild the molecular system that tells each new cell what kind of cell it is.
Every human cell carries identical DNA. What makes a liver cell different from a brain cell is which genes are switched on and which are kept inactive.
When a cell divides, that entire system of switches must be rebuilt. The three proteins involved in this process were Ki-67, Repo-Man and PNUTS.
Vagnarelli’s team developed a method that individually removes each protein from a living cell at the precise point of division. Older techniques could not isolate that moment cleanly.
They found that cells rely on all three proteins to reset themselves after division, but each failed in a different way when removed.
Without PNUTS, gene activity spiralled out of control and thousands of genes switched on at once.
Without Repo-Man, cells escaped safety checkpoints that usually stop damaged or abnormal cells from continuing to divide.
“What we didn’t expect was how clean the separation was,” said Vagnarelli.
Each protein fails in its own specific way. There is no redundancy, no safety net. Which means there are three separate points at which this process can go wrong.
“When the system breaks down, cells can emerge with the wrong number of chromosomes. That condition, called aneuploidy, is seen in disorders such as Down syndrome and in many cancers.
“We also found that these chromosome errors can trigger inflammatory signals inside the cell.”
Aneuploidy means a cell has too many or too few chromosomes, which can disrupt normal growth and function.
Inflammatory signals are chemical messages that can make a cell behave as if it is responding to injury or infection.
“These cells behave almost as if they are under attack,” said Vagnarelli.
“The immune response switches on because the genome is unstable.
“That link between chromosome imbalance and inflammation could help explain patterns we see in several diseases.”
The researchers said the findings may help cancer scientists better understand how chromosome instability, loss of gene regulation and cells dividing before they are ready contribute to tumour growth.
They said understanding the normal machinery that prevents these errors may help researchers find ways to push cancer cells into making mistakes they cannot survive.
“We now have a clearer map of the machinery that resets the cell after division,” said Vagnarelli.
“That knowledge gives us a starting point for thinking about new therapeutic approaches.”
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