Pregnancy
US lacks innovation in maternity care management, says report
ProgenyHealth highlights the need for fully integrated maternity programmes

A US femtech company dedicated to maternity and neonatal intensive care management has called for more innovation in the maternity care management sector in a new report.
The research from ProgenyHealth has shown that despite ongoing advances in medical technology, maternal morbidity and costs associated with pregnancy and postpartum complications continue to climb.
One in every 10 babies in the US are being born prematurely while complications and costs are rising despite the US spending more per capita than any other country on healthcare.
The newly released report has highlighted the need for fully integrated maternity programmes to use a multi-modal approach that includes early identification and engagement of patients, risk stratification and comprehensive assessments, app-based support for healthier pregnancies, telephonic case management, specialised infant care management, support for social determinants of health to ensure health equity and extended care throughout the 12 months after delivery for mum, baby and family.
Ellen Stang, MD, founder and CEO of ProgenyHealth, said: “Successful maternity programmes must always first address two critical concerns, which are reducing preterm births and NICU utilisation, while also ensuring the overall health of the pregnant mother throughout their pregnancy.
“Across the country, we are seeing advancements that are moving from a strictly medical focus to one that includes behavioural health and social determinants of health.
“This means taking a whole-person approach, which addresses anxiety, diet, substance use disorder, postpartum depression, and other social factors.”
As health plans seek to embrace a full continuum of maternal and infant health programs, those that can identify and engage mothers as early as possible provide the best opportunity to reduce premature birth rates, support healthier infants and deliver better outcomes.
Linda Genen, MD, chief medical officer at ProgenyHealth, added: “We have found that health plans are seeking to partner with healthcare innovators who are able to be more proactive in managing maternity cases.
“Our research has shown that health plans seek partners who can manage these maternity cases holistically and improve health equity and quality outcomes for their members.”
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Wales becomes first UK nation to unite maternity care under a single digital record

System C has completed the national rollout of BadgerNet Maternity across all seven NHS Health Boards in Wales. This is the first time any UK nation has unified its maternity care under a single digital record and patient-facing app.
With approximately 26,000 babies born annually in Wales, BadgerNet connects maternity information across organisational boundaries in the country.
Expectant parents can access their records, maternity appointments and key updates digitally through a single app, wherever they receive care while clinicians have secure access to the right information at the point of care.
The national three-year agreement across all Heath Boards replaces a patchwork of separate local systems and eliminates the need for paper hand-held notes.
Anthony Tracey is director of digital at Hywel Dda University Health Board, the final of the Welsh Health Boards to go live with BadgerNet.
He said: “The rollout of BadgerNet across Wales is a vitally important step forward in modernising our maternity services and providing a consistent service across the country.
“By giving expectant parents direct access to their information and enabling clinicians to share data more effectively, we are strengthening safety, transparency and consistency in maternity care nationwide.”
For expectant parents, the single digital maternity record transforms how they engage with their care.
Instead of carrying paper notes and repeating information at every appointment, parents can access key details, appointments and updates digitally, supporting more informed conversations and shared decision-making.
The result is greater transparency, fewer administrative frustrations and a more joined-up experience throughout pregnancy and into the postnatal period, regardless of which health board they fall under.
For clinicians and Health Boards, the joined-up approach reduces duplication and streamlines handovers across teams and sites. Information is digitally captured once and made available securely wherever it is needed, helping to minimise errors, reduce time spent tracking down notes and support more efficient multidisciplinary working.
At a national level, linking maternity data across Wales creates a foundation for safer, more consistent care.
Aggregated, standardised information enables earlier identification of trends and variation, supports evidence-based policy decisions and enhances long-term service planning.
With a comprehensive view of maternity activity and outcomes across the country, Wales is now better positioned to raise standards for parents, babies and families.
Guy Lucchi, managing director of healthcare at System C, added: “Delivering a truly national approach across all seven Health Boards is a significant achievement for Wales.
“One shared system means information flows with the patient, not the organisation.
“That reduces duplication, supports earlier identification of risk and frees up valuable clinical time.
“Crucially, linking maternity data at a national level provides powerful insight to drive improvement. Health Boards can benchmark, plan services with greater confidence and ensure resources are targeted where they are needed most, while expectant parents benefit from clearer communication and a more connected experience of care.”
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