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Pelvic health start-up wins Imperial College London competition
The entrepreneurship programme run by Imperial Enterprise Lab aims to inspire and accelerate the progress of women-led startups

A London-based start-up has been awarded the top prize of £15,000 in Imperial College London’s WE Innovate programme.
Matrix, a start-up developed by Imperial alumni and health tech entrepreneur Stilliyana Minkovska, aims to reimagine gynaecological examinations with an “AI-supported” pelvic assessment and diagnosis device.
Currently, the speculum is one of the most used instruments for cervical cancer screening and pelvic examinations. However, many people find it uncomfortable and invasive.
The self-use product developed by Matrix is designed to allow women to fully control the experience, whilst transmitting visual data for real-time assessment and a digital archive that can inform treatment and further research.
The tool is fully adaptable to women’s diverse builds and lived experiences, featuring an “empathetic” design to engage more culturally diverse communities.
“It is a replacement for the speculum which has barely changed since the Roman era,” explained Minkovska, adding that the device has the capability to screen for STIs, including cervical warts and could be used for reproductive assessments.
Her innovation comes at a time when “no shows” for cervical screening in the UK are at a 10-year high. A survey by the Department of Health and Social Care found embarrassment was the most common reason for not booking a cervical screening.
As 30 per cent of eligible individuals do not attend their cervical smear appointments, the Matrix device is hoped to help lower the costs of missed NHS appointments and reduce preventable disease by improving patient attendance.
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News
Endometriosis documentary profiles stars including Marilyn Monroe and Amy Schumer

A non-profit has launched an endometriosis documentary featuring Amy Schumer and Marilyn Monroe as it pushes for changes in how the condition is treated and understood.
The Endometriosis Collective has launched to change how endometriosis is researched, treated and understood, starting with a documentary featuring stories from people including Amy Schumer and Marilyn Monroe.
The feature-length documentary, “End of the Cycle”, will premiere in New York on Tuesday, and The Endometriosis Collective is making the film free to stream online.
Schumer, a comedian, writer and actor, has previously spoken of how endometriosis left her “on the floor in pain, vomiting from the pain, the pain that nobody can see.”
Schumer is one of several celebrities featured in the documentary. Other contributors include dancer Julianne Hough, Olympic medallist Brittany Brown and actors Janel Parrish and Folake Olowofoyeku.
The Endometriosis Collective timed the documentary premiere to coincide with the 100th anniversary of Marilyn Monroe’s birth.
Monroe, who died in 1962, starred in films such as “Some Like It Hot” and “Gentlemen Prefer Blondes.”
According to a biography published in 1985, Monroe’s endometriosis was so severe that it destroyed her marriages, her wish for children, her career and ultimately her life.
The Endometriosis Collective said the documentary shares newly uncovered information about Monroe’s experience with endometriosis.
The non-profit said the information connects Monroe’s story to the experiences of women across generations, highlighting how far awareness, research and care still have to go.
A representative of the Marilyn Monroe Estate said: “By sharing this part of her story through ‘End of the Cycle,’ we hope to honour her legacy in a way that brings visibility to endometriosis, encourages more open dialogue and helps inspire the research needed to create change.”
As part of the premiere, The Endometriosis Collective is holding a panel discussion.
Schumer, Brown and Olowofoyeku, the documentary’s co-directors Sammy Jaye and Soraya Simi, and medical experts are due to be part of the premiere.
AbbVie’s Orilissa and Sumitomo Pharma’s Myfembree are among the approved drugs for endometriosis pain.
Hough, one of the participants in the documentary, starred in an Orilissa campaign in 2017.
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