Israeli platform matches couples with fertility clinics

An Israeli platform that helps prospective parents connect with fertility service providers has announced the launch of a ‘fertility marketplace’.

GoStork’s Fertility Clinic Marketplace uses data to match fertility patients with clinics based on their age, budget, personal needs and unique fertility journey.

With this new technology, GoStork aims to simplify what has historically been a complex and time-consuming process to navigate.

The new platform, which is free to use, extends the company’s offerings which already includes surrogacy agencies, egg donor agencies and fertility financing, as well as one-on-one, personalised concierge services.

Approximately one in six couples seek fertility assistance in order to start or grow their families. This may include male-female couples who will encounter infertility as well as same-sex couples and single parents for whom fertility treatments are essential.

Further, the number of women preserving their fertility via egg freezing increased by over 2,500 per cent between 2009 and 2018 and has continued to grow rapidly throughout the pandemic.

The Fertility Clinic Marketplace works with patients by guiding them through a questionnaire, which gathers information such as age, fertility history, and whether they require an egg donor, sperm donor, or gestational carrier or wish to freeze their eggs. The platform then matches the fertility consumer with their ideal fertility clinics based on the clinic’s experience, costs and success rate data for the individual’s particular age and journey.

Fertility consumers also have the ability to see each clinic’s treatment package pricing upfront, as well as chat with and book consultation calls with them directly through the platform.

“We are thrilled to launch our new Fertility Clinic Marketplace,” says Eran Amir, founder and CEO of GoStork. “This is such a unique tool for both fertility patients and clinics because it personalises the research process by cross-referencing essential patient information with both CDC and Society for Assisted Reproductive Technology (SART) data related to partnering fertility clinics.

“When a user books their consultation with a clinic, not only are they a good match but they are entering the conversation from a more informed and empowered standpoint. For the first time ever, fertility patients can understand how many other patients like them went to, and achieved success at each clinic.”

GoStork’s marketplace has partnered with clinics representing over 100 locations across the US and hopes to become an inclusive, trusted and transparent resource to anyone who wants to start a family.

Dr Gad Lavy, founder and medical director of the New England Fertility Institute which partnered with GoStork, says: “For intended parents, researching surrogacy and egg donation and finding a fertility clinic can be exhausting.

“We are excited to join GoStork because the site and content make it so much easier to compare options and connect directly with providers. Any tool that makes a patient’s fertility journey less stressful is a valuable one.”