Entrepreneur
MPs call for regulation of online fertility sector

UK MPs have proposed regulating digital fertility services after Apricity’s collapse left patients in limbo at a critical point in their IVF treatment.
Conservative MP Caroline Dinenage introduced a ten-minute rule bill to extend the Human Fertilisation and Embryology Authority’s (HFEA) powers to include online providers and wellness clinics offering fertility-related services.
The move reflects concerns raised by the HFEA that fertility treatments are increasingly taking place outside licensed clinics, with 73 per cent of IVF cycles now privately funded and many providers operating beyond current regulatory oversight.
Dinenage told MPs: “For some time a range of activities marketed as fertility treatments have taken place outside of HFEA licensed clinics in a variety of settings, including ‘wellness’ clinics.
“More recently, the fertility market has started to move online, in settings which are outside of the regulated scheme.”
The urgency for reform was highlighted by the sudden closure of Apricity Fertility, a digital concierge service that connected patients to partner clinics and provided support but did not deliver medical treatment directly.
Dinenage said: “While families across the country were opening their Christmas presents, hundreds of Apricity customers, including women who were just about to start their IVF injections, were opening emails that would ruin their Christmas and leave them in limbo at a very crucial point in their fertility treatment.
“Patients scrambled to seek confirmation from clinics that they could continue with their treatment, because as we know, even a month’s delay can massively affect the chance of a successful cycle.
“In many cases, having already spent every single penny that they had in the world in the pursuit of having a baby, some were told by their insurers that they would have to pay thousands more up front to continue their treatment.”
The Human Fertilisation and Embryology Act 1990 has remained largely unchanged for 35 years. More than 52,000 people accessed fertility treatment in 2023, up from 6,000 in 1991.
One in six couples in Britain faces infertility, and the proportion of children born through IVF has doubled—leading to estimates that there is now one IVF-conceived child in every UK classroom.
In 2023, the HFEA recommended that the 1990 legislation “should be revised to accommodate developments in the way fertility services are provided.”
Dinenage called the existing framework “a classic case of regulation just not keeping pace with modern life” and said it was “criminal” that companies could disappear “along with people’s money and their hopes of starting a family.”
The ten-minute rule allows MPs to raise issues and introduce private members’ bills through short debates, with both proposing and opposing MPs given up to ten minutes to speak.
While such bills rarely pass unless uncontroversial, they can help highlight areas of concern.
The Human Fertilisation and Embryology (Regulation) bill received its first reading and is due for a second reading on Friday 12 September.
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