Fertility
Eight in ten Brits consider stopping IVF treatment due to costs, research reveals
The study found that two thirds of people in the UK expect their employer to cover IVF

Brits are struggling to cope with the costs of IVF and expect more support from their employers, a new study has shown.
The virtual fertility clinic Apricity conducted a survey of 500 people in the UK who are either undergoing fertility treatment (40 per cent) or preparing for fertility treatments (60 per cent).
It found that 84 per cent of the patients surveyed funded their treatment themselves, with the NHS covering only about 20 per cent of treatments.
One cycle of IVF with medication costs upwards of £7,000 and at least three cycles are recommended for success.
This put huge financial pressure on patients who struggled to pay for their treatment, despite the average income of respondents was £31,400.
The waiting time is between one and two years in England, and whether you are able to access NHS fertility treatment depends on your GP’s postcode, with different regions offering different levels of access to NHS IVF and some offering none at all.
Women can be eligible for three rounds of NHS-funded IVF treatment if they have been trying unsuccessfully to start a family for two or more years, or if they have had 12 or more unsuccessful rounds of artificial insemination.
Approximately 81 per cent of participants surveyed by Apricity considered giving up treatment while 39 per cent only went through two of the three cycles needed for full treatment due to financial pressure.
The study also showed that 57 per cent of patients did not understand the true financial costs at stake before starting treatment.
Almost two thirds said they would expect their employer to cover these costs, either in full or part, and 82 per cent said they would only consider working for an employer that offered fertility benefits if they were looking to do IVF again.
Fertility treatment is a significant time commitment, which can take up months of a patient’s life.
While 84 per cent of respondents had to take time off during treatment, more than a third (38 per cent) took this time off under annual leave and a further 16 per cent took no time off at all.
Additionally, 62 per cent of UK responders found fertility treatment just as, if not more stressful than losing their job, with half of them finding it just as if not more stressful than the bereavement of a close loved one.
“With the private sector taking up the vast majority of the UK fertility market and the NHS under massive strain, more people are looking to their employers to step up and support them on their fertility journey both financially and with flexible working,” said Caroline Noublanche, founder and CEO of Apricity.
“This is currently much more common in the US, where 81 per cent of the best workplaces are providing reimbursement for fertility treatments compared to just 17 per cent already in place in the UK.
“At Apricity we’re working to make the fertility journey as smooth and stress-free as possible, and have already partnered with some of the largest UK employers, insurers and employee benefit platforms including Axa PPP, Reward Gateway and Mercer Marsh, and we expect more to join us offering fertility benefits.
“We try to remove a lot of the disruption for patients and employers alike by significantly reducing the number of visits to the clinic.”
She added: “If more employers supported the process and more clinics used new technology solutions, we’d be able to collectively better manage the process and reduce the stigma.”
The study also found that fertility treatment is likely to have negative consequences for both romantic and personal relationships, with 80 per cent of couples saying it caused friction in their relationship.
Half of respondents chose no to tell friends/family about their IVF treatments, with shame and embarrassment cited as the main reason.
Fertility
Housing, work and fertility stop Britons having the families they want – research
Fertility
Femtech World reveals fertility innovation award shortlist

Femtech World is thrilled to reveal the shortlist for the Fertility Innovation Award.
The award, sponsored by FinDBest IVF, celebrates a pioneering product, service or initiative that is transforming fertility care and support.
FinDBest IVF is a global B2B digital platform created to simplify and accelerate how IVF and ART manufacturers connect with trusted, pre-vetted distributors around the world.
This year’s nominees represent a remarkable breadth of approaches to fertility care: from clinic-floor breakthroughs to at-home hormone intelligence to truly borderless access.
Three companies made the cut, with each tackling a real, persistent barrier in reproductive health.
Congratulations to the shortlist and many thanks to everyone who entered.
Fertility Innovation Award Shortlist

HRC Fertility’s Needle-Free IVF is a pioneering advancement designed to transform one of the most challenging aspects of fertility treatment: daily hormone injections.
Developed by board-certified reproductive endocrinologist Dr Rachel Mandelbaum, this innovative approach reimagines how stimulation medications are delivered during IVF and egg freezing, dramatically improving the patient experience while maintaining the same trusted clinical outcomes.
Inspired by feedback from patients who struggled with the injection process, Dr Mandelbaum adapted an innovative drug-delivery system commonly used in other areas of medicine and applied it to reproductive care

Mira is a hormonal health technology company that provides lab-grade hormone testing and AI-driven insights to help women and couples understand their fertility.
The platform has already supported more than 200,000 couples on their fertility journeys worldwide, helping over 60,000+ users achieve pregnancy.
For some users, pregnancy rates have reached up to 89 per cent within six months, demonstrating how accurate hormone data can significantly improve fertility outcomes.

Founded in 2021 by Marija Skujina, a Certified Fertility Nurse Specialist accredited by the European Society of Human Reproduction and Embryology, with nearly 15 years of clinical experience at one of the world’s top IVF clinics, and having navigated her own fertility journey as a patient, Marija built the clinic she had always wished existed.
Plan Your Baby began with a bold, but simple mission – make best quality fertility and pregnancy available anywhere.
Plan Your Baby has created a new generation fertility and pregnancy clinic with patients accessing expert consultations remotely, while blood tests and ultrasound scans are available at over 450 locations across the UK, eliminating the exhausting travel burden that often forces people to take days off work, relocate appointments, or abandon treatment altogether
What happens now
The shortlist will be judged by a representative from category sponsor FindBestIVF, with the winner announced at a virtual event on June 19.
Winners will receive a trophy and be interviewed by a Femtech World journalist.
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