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Fertility, nutrition and the conversation we need to have

With over 48 million couples experiencing infertility globally, nutrition has come under the spotlight

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Deborah Brock, Nua Fertility founder

As multiple studies suggest that reproductive health is highly influenced by nutrition, FemTech World finds out how our diet can impact fertility.

In 2011 Deborah Brock and her husband started their fertility treatment. “Growing up in Ireland, nobody ever thought us how to get pregnant when the time came,” she remembers. “We were led to think that you would touch a guy and get pregnant. But we were thrown in this medical world without knowing anything.”

They decided to switch clinics and three ICSI – intracytoplasmic sperm injection – and frozen embryo transfers later, they had a baby. “We had a very long journey, but we were lucky to find some amazing doctors who treated us like patients first,” Deborah tells me. “They told us that we had to work together as a team, they looked at multiple aspects of our life and they helped us make some key nutritional and lifestyle changes from the very beginning.”

Deborah has a background in community and education and she worked with people from some of the most disadvantaged areas of Dublin. “Education was key,” she says. “But educating others was about educating myself in the first place. After my successful pregnancy, I thought there must be something that can make a difference [in people’s life] with slight changes that can have a great impact. So, I started researching and I realised that there is a connection between our gut microbiome and our reproductive health and I got in touch with the APC Microbiome research centre, here in Ireland.”

After three years of research, Deborah developed two fertility supplements – one for men and one for women – that focus on the microbiome to optimise fertility health.

The human microbiome consists of trillions of symbiotic microbial cells harboured by each person, primarily bacteria in the gut. There are roughly 40 trillion bacteria cells in the human body and the digestive tract is the place with the highest density of microorganisms. The gut bacteria are closely tied to our immune health and help us to digest food. However, they can be highly impacted by environmental factors and diet.

“An imbalance in the gut microbiome is connected with nearly 70 per cent of unexplained infertility,” Deborah explains. “It’s connected with PCOS, endometriosis and even with simply absorbing the nutrients that you need. If something’s out of balance, you’re not going to absorb what you’re taking in. That can be knocked out from a number of things such as antibiotics, contraceptive pills and lifestyle.

“So, when we launched Nua, we wanted to bring the amazing microbiome to the world and show what effect this can have on your reproductive health.”

The supplements contain five strains of live bacteria, vitamins, and minerals, as well as vitamin D which which helps the normal function of the immune system and Zinc which contributes to normal fertility and reproduction. Although full of benefits, Deborah says that small lifestyle changes matter the most.

“There is no magic pill that exists in the world to have a baby. There is no magic doctor that exists to have a baby. But what you can do is get your body ready and prepared for a baby as best as you can,” she insists. “That’s why we want people to take control of their fertility health.

“What we’re trying to do this year is extend the website and have a digital side where people can log in and have the products as well as a programme [they can follow]. Because it’s about much more than taking a pill. You need to look at what you’re taking, eating and drinking and you need to look at the diversity of your gut microbiome.”

The programme her team are building has weekly webinars, tools and recipes that can help people map out their plan. “We try to get people to do what’s right for them. We did wellness and yoga in the past and we also partnered with Fertility Network UK. Charity is my background and it’s really important for us to work with people [from different backgrounds]. Accessibility isn’t there and we need to remember that not everybody has access to this.”

Her lived experience made her extremely passionate about fertility and it feels as if her aim is to support and educate people rather than just sell a product. “My husband and I weren’t really informed about the impact that nutrition could have on fertility,” she says. “When we were on that initial journey, many doctors we spoke to did not talk about nutrition and lifestyle at all. I think if you weren’t lucky enough to grow up and understand how to cook different foods, what variety of foods is out there and you didn’t have access to that information, it’s really hard to know how to eat properly.

“In the UK, one in seven couples are affected by infertility and with nutrition playing such an important role in our life, I think education is more needed than ever,” Deborah continues. “And it’s not just about educating people that we’re working with and our customers. It’s also about educating younger people so that, when the time comes, they know that they have to look at various different areas of their health first. The reason why I love the microbiome and gut bacteria is because once you change a few things in your everyday life, you can see those changes within a couple of days.”

Does she think that more people should receive emotional support? “Absolutely. The emotional journey that people go on is extremely important, but it can be very hard-hitting. Couples who might have just started their fertility journey and had a failed cycle, are then left on their own. We want to be there for them. Not just on the success points, but also when they don’t get pregnant and when they need the most support.”

The founder says that this year they want to expand their online community and raise funds. “We are on a funding round and we are open for anybody to talk to us.  I try to arm myself with people that I can truly learn from because we have big ambitions for the future.”

Before we wrap up our call, I ask Deborah what is the best part about her job. “When I get a 12-week scan or of new babies,” she laughs. “That’s what keeps me going in the business battle and what tells me that we’re doing something right. Hearing back from women who got pregnant naturally for the first time just by taking our supplements and making a few changes in their nutrition is extraordinary.”

She adds that: “The key is to treat people with respect. Meet them where they’re at, and really support and educate them. We’re very conscious about the world, the people, what we’re doing and our impact on them. I think if you have that, have integrity, and you’re honest in what you’re doing, then you can also have a thriving business.”

The Nua supplements are available in pharmacies in the UK and Ireland and online on nuafertility.com.

 

 

 

 

 

 

Insight

Natural Cycles receives sixth FDA clearance for fertility algorithm

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Natural Cycles has received its sixth FDA clearance for an updated fertility algorithm designed to personalise digital contraception.

The regulator cleared the company’s next-generation NC° Fertility Algorithm, which combines statistical modelling with machine learning to predict fertile and non-fertile days.

Natural Cycles said the algorithm was trained on tens of millions of real-world fertility data points and adapts to individual cycle patterns.

“People don’t just want effective birth control; they want a method that fits naturally into their lives,” said Dr Elina Berglund Scherwitzl, chief executive and co-founder of Natural Cycles.

“One of the unique advantages of a software-based contraceptive is that it can continue to evolve.

“As our scientific understanding of fertility grows and we continue to learn from more than a decade of real-world data, we can responsibly refine the technology through rigorous research, clinical validation, and FDA review.

“This latest clearance is the result of that work, helping us give many users more flexibility while maintaining the effectiveness they rely on.”

Evidence supporting the FDA clearance showed that the updated system maintained the app’s established safety and effectiveness while giving many users more Green Days.

Green Days are those on which the app confirms that pregnancy protection is not needed.

The birth control app remains 98 per cent effective when used as intended and 93 per cent effective with typical use, according to the company.

Natural Cycles said these rates place it in the same effectiveness category as the combined oral contraceptive pill.

Typical use includes mistakes or inconsistent use, while intended use means following the method correctly.

Digital contraception uses technology and physiological data, such as body temperature, to provide personalised fertility predictions.

Natural Cycles said its updated algorithm can identify fertile and non-fertile days more precisely than traditional fertility awareness methods, which may classify larger parts of the cycle as potentially fertile.

The changes provide more Green Days while maintaining effectiveness, improve performance for people with irregular cycles and better handle lower-quality temperature or biomarker data, the company said.

A biomarker is a measurable biological signal, such as body temperature, that provides information about processes taking place in the body.

Natural Cycles also said the system can personalise its predictions more quickly as a user’s menstrual cycle changes over time.

“Years ago, the question was whether digital contraception could work. Today, Natural Cycles has demonstrated robust clinical and real-world evidence that it can,” said Dr Kerry Krauss, senior medical adviser at Natural Cycles.

“The next chapter for digital contraception is making it more personalised and easier to use while maintaining the same high standard of safety.

“This FDA clearance demonstrates how advances in AI and machine learning can improve the user experience while preserving the scientific rigour expected of a regulated medical device.”

Natural Cycles has filed a patent application covering key innovations in the updated algorithm.

The decision follows the FDA’s first De Novo clearance of the company’s birth control app in 2018.

Later clearances allowed the app to integrate with the Oura Ring in 2021 and Apple Watch in 2023.

In 2024, the FDA cleared a Predetermined Change Control Plan, creating a regulatory pathway for future hardware integrations.

Natural Cycles said the plan has since enabled the launch of its NC° Band and other hardware integrations, including a Garmin connection introduced in March 2026.

A further clearance in 2025 allowed the birth control app to be offered both over the counter and by prescription.

The company has also received regulatory authorisations in more than eight markets worldwide, including Europe, Canada, Brazil, Australia, South Korea and Singapore.

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Fertility startup American Baby Company secures US$4m

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A fertility startup has raised US$4m and will open its first lower-cost IVF clinic in West Palm Beach later this year.

It will offer a full IVF cycle, including medications, for US$8,995.

Around 12 per cent of American couples struggle with infertility, according to the company, but only 14 per cent of them receive IVF because of the cost.

A single IVF cycle costs an average of US$23,500, it said, with the cost nearly doubling if further cycles are needed.

Co-founder and chief executive Van Spina said: “We’re building ABC around a straightforward premise: IVF has become unnecessarily expensive, and many patients are priced out before they ever have a real chance to start a family.”

“This is personal for me. My fiancée and I went through IVF ourselves, including multiple failed cycles,” Spina continued, citing Jamie Rapp.

“That experience pushed me to build the kind of fertility company we wished had existed when we began treatment.”

The US$4m seed round was led by Wormhole Capital and Tower Research Ventures.

In a blog post, New York-based Tower Research described ABC as a new model for fertility care, praising its “evidence-based protocols, AI-assisted intake, and modern lab workflows.”

“When we met the team at The American Baby Company (ABC), we saw an opportunity to rethink how fertility care is delivered in the US from the ground up,” the post said.

Co-founder and chief medical officer Dr Paul Magarelli is a board-certified reproductive endocrinologist and one of the most prominent voices in the US on expanding access to fertility care, according to Tower.

Reproductive endocrinology is a branch of medicine concerned with hormones and fertility.

Magarelli developed the Clinical Fertility Physician certification programme, which trains generalist clinicians to deliver routine fertility procedures under specialist oversight.

Spina spent his early career as a technology investor at Warburg Pincus before founding an institutionally backed data business in private credit.

“We’re on a mission to become the place Americans go to start their families,” Spina said.

“Our 10-year goal is to help make 250,000 babies per year.”

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Fertility

Onto Health acquires diagnostics software company Levy Health

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Onto Health has acquired Levy Health, a fertility software company providing precision diagnostics and patient intake for reproductive medicine.

The acquisition, fuelled by Onto Health’s US$20m Series A fundraise in April, supports its plan to build scalable, tech-enabled infrastructure for reproductive medicine.

Onto founder Roohi Jeelani, MD, called it the first of several moves in the company’s expansion strategy in a LinkedIn post, adding that there was “more coming soon”.

She said: “This isn’t just an acquisition, it’s proof of how we’re building Onto: physician-led, tech-enabled, and built to scale without losing the personal touch fertility patients deserve.”

Headquartered in Chicago, Onto Health combines evidence-based fertility care with artificial intelligence-driven diagnostics, clinical automation and longevity science.

AI-driven diagnostics use software to analyse patient information and support clinical decision-making, rather than replace clinicians.

Levy Health, founded in Berlin with US offices in San Francisco, helps medical providers identify endocrine disorders more quickly and helps clinics streamline fertility workups.

Endocrine disorders affect the body’s hormone system, which can influence ovulation, menstrual cycles and fertility.

Co-founder Caroline Mitterdorfer said joining Onto would expand Levy Health’s fertility care tools to more clinics and patients, helping physicians focus on patient care.

Onto opened its first clinic in Chicago in February, with plans for three more in the greater Chicago area.

The company said in April that it would use its new funding, led by Artis and Humania, to support additional operations in the US and expand into the Gulf Cooperation Council.

The Gulf Cooperation Council includes six Arab states bordering the Persian Gulf.

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