Insider Insight
Insider Insight: Alice Mattsson, founder of Pharmista Technologies
This week we meet Alice Mattsson, founder of Pharmista Technologies

Alice Mattsson is the founder of Pharmista Technologies, a Swedish start-up aiming to disrupt the pregnancy testing market by developing a reusable, eco-friendly pregnancy test.
What is your morning routine?
I wake up at 8am, grab a cup of coffee and then start the day at around 8.30am in my apartment.
Which technology could you not live without?
I’ve recently installed Google Chrome and I think it’s the best thing ever hehe.
How do you relax?
I prefer going to our country house in the Stockholm archipelago with my family and my boyfriend.
I’m actually pretty good at relaxing, so I don’t generally do a specific thing to relax. Maybe going for a run to clear my head if I’ve had an intense day.
Which quote resonates with you?
I’ve got a few, all extracted from the NITCH Instagram page.
“Attention is the rarest and purest form of generosity.” – Simone Weil
“Boy, I hurried… I hurried for a long time. I’m sorry I did. All the time you’re hurrying, you’re not really as aware as you should be. You’re trying to make things happen instead of just letting it happen. You follow me?” – Bob Dylan
“I think the job of the artist is to remind people of what they have chosen to forget” – Arthur Miller
“People usually think that progress consists in the increase of knowledge, in the improvement of life, but that isn’t so. Progress consists only in the greater clarification of answers to the basic questions of life. The truth is always accessible to a man…because a man’s soul is a divine spark, the truth itself. It’s only a matter of removing from this divine spark, everything that obscures it. Progress consists, not in the increase of truth, but in freeing it from its wrappings. The truth is obtained like gold, not by letting it grow bigger, but by washing off from it everything that isn’t gold.” – Leo Tolstoy
What is the best thing about your job?
That I’m entitled to make my own decisions, meet inspiring and generous people and create a product that should have been on the market decades ago.
What keeps you motivated?
Working with talented and kind people sharing my vision with the company. I also get really motivated seeing others become excited about my product.
What is the most important lesson you have learned on your start-up journey?
It would probably be that no matter what obstacles you are facing things are going to work out in the end in some shape or form.
I am also less scared of failing, since you fail on a regular basis running a start-up.
What advice would you give to your younger self?
Keep paying attention and stick to your gut feeling.
What is something you wish you could experience again for the first time?
This is a tricky one… maybe going to a concert?
When I was five my parents took me too see a very famous children’s band here in Sweden, called Trazan & Banarne, and apparently I lost it when my favourite song My Piraya Maja came on and then passed out half-way into the concert.
It must have been an incredible experience and I would gladly experience it again for the first time.
What is your greatest achievement since establishing your company?
Receiving a patent in Sweden and financing our proof of concept study. Those were two major milestones!
Entrepreneur
Tech exec launches programme to address women’s leadership gap in technology sector

A new 12-week executive programme aimed at tackling burnout and stalled career growth among senior women in technology will launch next month, amid ongoing concerns about gender representation in the industry.
Padmasini Dayananda, a tech executive with 24 years’ experience, created the initiative to support women leaders in reshaping their careers and raising their profiles in the sector.
The programme is based on what Dayananda describes as a “Triple-E Framework,” drawing on concepts from Stanford’s Career Design Lab and the Uncertainty Experts initiative.
“Women now have a seat at the table—but they want more,” says Dayananda. “They’re ready to explore untapped potential and redefine their path. What got them here won’t take them to the next level. This program is designed to create extraordinary breakthroughs by helping them drop old baggage, build strategic agility, and grow with purpose.
Opening for registration on 2 June 2025, the course is designed to help participants overcome self-limiting beliefs, plan their next career steps, and recover from professional burnout.
Figures from Women in Tech UK show that while women make up 42 per cent of the tech workforce, they hold just 31.7 per cent of leadership roles. Many exit senior positions due to limited advancement opportunities, lack of visibility, or chronic stress.
Called HER Circle of Influence, the programme combines executive mentoring and strategic coaching. Enrollment will be selective, with places offered through an application process.
Dayananda was ranked fourth in Information Age’s Top 10 Diverse Leaders in UK Tech and is an alumna of Windsor Leadership. See more on the programme here
Features
European healthcare professionals react to new ultrasound technology

European ultrasound specialists have responded to the launch of an advanced ultrasound system by international health technology provider Mindray.
The Resona A20, unveiled in Naples late last year at the 35th congress of the European Federation of Ultrasound Societies in Medicine and Biology, was developed by Mindray to allow healthcare professionals to have a “deeper comprehension of the human body”, and to enable early detection of illness with new levels of confidence.
It is the first premium ultrasound system to be developed by the company.
‘The highest level of confidence for complex cases’
Professor Vito Cantisani, president of the European Federation of Societies for Ultrasound in Medicine and Biology, remarked he was “positively impressed” with the new technology as one of the world’s first users. “I found this new equipment very useful to evaluate deeply complicated cases,” he said. “The Resona A20 brings the best image quality for the highest level of confidence.”
Professor Cantisani, who is also chairman of integrated advanced imaging at University Sapienza, Rome, remarked how software in the Resona A20 supported multi-parametric evaluation, helping to deliver “a comprehensive evaluation of my patients”. “We are entering a new era,” he said.
He pointed out that one significant improvement is the multi-parametric liver study, helping to comprehensively study any pathology. He added that the technology enables all requested information to be displayed in real-time in one shot.
“The A20 smart thyroid tool gives automatic real-time lesion detection, which helps to be fast and precise,” Professor Cantisani added.
“HD Scope+is very useful because it increases the level of confidence, enhancing the border delineation, the eco-structures, the presence of calcification of the lesion that I study, such as breast and thyroid lesions, where it is really important to depict clearly and properly any of those features.”
Microvasculature study functionality was also described as important
A ‘slow flow’ often suggests that there might be a problem with the small blood vessels. Professor Cantisani said: “The ultra micro angiography provides a very high sensitive depiction of the slow flow.”
The new technology is expected to support daily clinical activity, research, and education, with the potential to enhance the role of ultrasound in the diagnostic imaging landscape.
Dynamic tumour information, and new pathways
The new high frame rate of the Resona A20 could make a “major difference” for healthcare professionals in delivering a correct diagnosis quickly for kidney, liver and oncology patients, and could help to transform clinical pathways, according to Prof Dirk-Andre Clevert, head of the Interdisciplinary Ultrasound Centre, Department of Radiology, University of Munich-Grosshadern Campus.
“The A20 gives us the opportunity for super resolution,” he said. “Five hundred frames a second means a very, very high resolution, and a lot of dynamic information, additional information for the tumour which doesn’t exist or can be missed in conventional contrast examination.”
New diagnostic pathways could become possible for different patient cohorts, he added. For kidney transplant patients, it was now possible to show a “tiny kidney infarction not clearly visible by a contrast enhanced ultrasound examination”.
For liver patients, the need for additional imaging, could potentially now be avoided, he added. “Around 30 per cent of my liver examination patients need to have CT or MRI, and further contrast enhanced ultrasound,” said Professor Clevert. “There might be an option for a shortcut, to start with super resolution before going to MRI or CT – to save both time and money.”
‘A huge amount of data’: A new perspective for doctors
The new ultrasound system uses an acoustic intelligence technology platform, combined with Mindray’s next-generation transducers to improve acoustic focusing, and support precise diagnosis. This helps healthcare professionals to visualise often unseen details.
Professor Clevert said that the Resona A20’s option for super resolution meant “more frames in a shorter time, with additional information like dynamic flow direction”, in addition to providing results of image analysis on the same system, preventing the need to transfer information to external computers.
“You have the option to see very tiny vessels which are not normally visible,” he said. “You can see the flow direction, you get information regarding time of arrival, so how fast the contrast has arrived. It’s not only super resolution, we have vascular information, dynamic information.”
He described the potential for a “very big power insight”. “If you can acquire 500 frames in a second, and you can store 30 seconds, this means you have around 15,000 frames. This is a huge amount of data.”
Entrepreneur
#empowHERaccess Global Prestige Awards 2025: A Global Celebration of Women in AI, Technology, and Economic Leadership

The highly anticipated #empowHERaccess Global Prestige Awards 2025 returns for its fifth year, honoring global leaders who are shaping the AI-powered economy while driving corporate ESG and UN SDG goals. Hosted in both the U.S. and India, this industry recognition platform builds upon the success of the 2024 campaign, which reached 4.5 million impressions.
Presented by Women in Cloud (WIC) in collaboration with The Mainstream (formerly CIO News), the awards celebrate women technology and business leaders, impact filmmakers, entrepreneurs, investors, donors, wellness champions, and allies who are pioneering innovation in AI, cybersecurity, film, technology, and wellness.
“The #empowHERaccess Global Prestige Award 2025 honorees represent the future of leadership in the AI-powered economy,” said Chaitra Vedullapalli, President of Women in Cloud. “These women are leading transformative initiatives within their organizations, driving innovation and measurable business outcomes. Companies with women in senior leadership roles are 30% more likely to outperform their peers, proving that visibility and recognition of these leaders are critical for building a thriving, inclusive AI-powered economy.”
Women in Cloud’s past awards have showcased groundbreaking contributions, fostering equitable economic access, industry inclusivity, and policy-driven innovation. This year, the program expands globally to honor over 200 changemakers whose leadership is shaping critical industries.
Nominations officially opened on March 25, 2025.
The #empowHERaccess 2025 Awards Gala will be a premier gathering of industry leaders, investors, policymakers, and changemakers, celebrating transformative contributions to the AI-powered economy. This year’s ceremony will introduce two new award categories:
- The Wellness Champion Award – Honoring leaders fostering corporate and community wellness initiatives.
- The Impact Film Award – Recognizing films that champion women’s experiences in AI, wellness, and sustainability.
This global recognition platform also features signature categories, including:
- Trailblazer Leadership Award – Recognizing women leaders or allies accelerating ESG and ERG efforts.
- Technologist Visionary Award – Honoring pioneers in cloud, AI, and cybersecurity innovation.
- Women Tech Entrepreneur of the Year – Celebrating B2B and B2C women-led companies making an impact.
- Mentor of the Year Award – Recognizing individuals championing women tech entrepreneurs and professionals.
- Ally of the Year Award – Honoring those who empower and support women in tech.
- Community Leadership Award – Highlighting individuals building inclusive, diverse talent ecosystems.
- Generative AI Innovation Award – Recognizing leaders advancing equitable AI solutions.
- Corporate Equality Advocate Award – Celebrating corporate champions of gender equality.
“Being recognized at the #empowHERaccess Awards was a transformative moment, amplifying our mission and opening doors to global opportunities.” – Cara South, Trailblazer Leadership Award Winner 2024.
Join the Movement: Nominate a Leader Today
The #empowHERaccess Global Prestige Awards are a catalyst for change and recognition. By honoring the leaders, innovators, and allies shaping the future of AI, technology, and inclusivity, we drive a more equitable, diverse, and sustainable industry.
Now is your chance to be part of this transformative journey.
Submit your nominations today: https://womenincloud.com/empowheraccessawards2025/
Join the conversation on social media using #empowHERaccess2025
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