Fertility
Co-op to give staff paid leave for fertility treatments
Around 60,000 people working for the retailer will be able to access the paid support

Co-op staff will be eligible for flexible unrestricted paid time off for fertility treatments, under a new policy the retailer has announced.
The policy supports individuals, partners and surrogates receiving and recovering from the physical and psychological effects of fertility treatment, with paid leave for up to 10 appointments per cycle and for up to three cycles of fertility treatment.
The company says it recognises the need for support, with paid time off for colleagues whose partners are undergoing fertility treatment, to enable colleagues to support their partner through treatment, regardless of how long they have worked for Co-op or the number of hours they work.
Research into fertility treatment in the workplace conducted by Co-op and YouGov has found that more than 45 per cent of people currently undertaking or who have undertaken fertility treatment whilst working did not talk to their manager beforehand about the treatment.
Additionally, more than 80 per cent of those who have had some direct, or indirect, experience with IVF treatment whilst working say a fertility treatment policy at work should be a legal requirement for all UK companies.
Shirine Khoury-Haq, CEO of the Co-op, said: “It’s incredibly difficult to navigate through fertility treatment while balancing work and the wider impact it has on your life.
“Sadly, in some cases, there is also the need to manage the physical and emotional impact of failed cycles and even pregnancy loss.
“The decision to discuss this with your employer is an incredibly difficult and personal one. However, by creating a supportive environment companies can go a long way in opening the conversation with colleagues and easing the stress that people in this situation often feel.
“Having gone through all of this myself, I felt very lucky to be in a supportive professional environment,” Khoury-Haq added.
“However, this isn’t always the case for so many people. I feel very proud that the Co-op is leading the way on launching a fertility policy and supporting our colleagues at a time when they need it most.”
Co-op is making the policy publicly available to also encourage other companies to introduce dedicated fertility treatment polices to ensure people across the UK workforce receive adequate support with fertility.
The retailer is also set to launch a specific guide for managers to help provide appropriate practical and emotional support to those going through fertility treatment, as more than 50 per cent of the people surveyed said infertility was too personal to talk about and did not feel comfortable raising it.
Rt Hon Caroline Nokes MP, Chair of the Women and Equalities Select Committee, said: “I really welcome the Co-op’s leading response to fertility support for employees.
“We all recognise the pressures placed on families and individuals going through fertility treatment, and time off to support partners is such an important step forward.
“But crucially we still talk too little about these sorts of issues and I hope the Co-op is also able to create the inclusive and supportive environment that is so desperately needed.”
Fertility Matters at Work and Surrogacy UK have both welcomed the news which came at the start of this year’s National Fertility Week.
Claire Ingle, co-founder of Fertility Matters at Work, said: “It is inspiring when organisations such as the Co-op recognise the need to support conversations such as this one.
“Policies are a great starting point to get the ball rolling and signal to people in the organisation that their struggles are valid but there is more we can do to see significant cultural change in this arena to really make a difference for those who are faced with fertility struggles.”
Sarah Jones, Head of Surrogacy at Surrogacy UK, added: “It is wonderful to see Co-op launch such an inclusive fertility policy which takes into consideration the specific needs of those creating their families through surrogacy.
“Undertaking a surrogacy journey, either as a surrogate or as an intended parent can genuinely be made all the more positive by having a supportive employer who understands their employee’s needs.”
A number of other large UK companies, including NatWest and Centrica, have announced similar fertility policies in an effort to support staff.
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Fertility
Femtech World reveals fertility innovation award shortlist

Femtech World is thrilled to reveal the shortlist for the Fertility Innovation Award.
The award, sponsored by FinDBest IVF, celebrates a pioneering product, service or initiative that is transforming fertility care and support.
FinDBest IVF is a global B2B digital platform created to simplify and accelerate how IVF and ART manufacturers connect with trusted, pre-vetted distributors around the world.
This year’s nominees represent a remarkable breadth of approaches to fertility care: from clinic-floor breakthroughs to at-home hormone intelligence to truly borderless access.
Three companies made the cut, with each tackling a real, persistent barrier in reproductive health.
Congratulations to the shortlist and many thanks to everyone who entered.
Fertility Innovation Award Shortlist

HRC Fertility’s Needle-Free IVF is a pioneering advancement designed to transform one of the most challenging aspects of fertility treatment: daily hormone injections.
Developed by board-certified reproductive endocrinologist Dr Rachel Mandelbaum, this innovative approach reimagines how stimulation medications are delivered during IVF and egg freezing, dramatically improving the patient experience while maintaining the same trusted clinical outcomes.
Inspired by feedback from patients who struggled with the injection process, Dr Mandelbaum adapted an innovative drug-delivery system commonly used in other areas of medicine and applied it to reproductive care

Mira is a hormonal health technology company that provides lab-grade hormone testing and AI-driven insights to help women and couples understand their fertility.
The platform has already supported more than 200,000 couples on their fertility journeys worldwide, helping over 60,000+ users achieve pregnancy.
For some users, pregnancy rates have reached up to 89 per cent within six months, demonstrating how accurate hormone data can significantly improve fertility outcomes.

Founded in 2021 by Marija Skujina, a Certified Fertility Nurse Specialist accredited by the European Society of Human Reproduction and Embryology, with nearly 15 years of clinical experience at one of the world’s top IVF clinics, and having navigated her own fertility journey as a patient, Marija built the clinic she had always wished existed.
Plan Your Baby began with a bold, but simple mission – make best quality fertility and pregnancy available anywhere.
Plan Your Baby has created a new generation fertility and pregnancy clinic with patients accessing expert consultations remotely, while blood tests and ultrasound scans are available at over 450 locations across the UK, eliminating the exhausting travel burden that often forces people to take days off work, relocate appointments, or abandon treatment altogether
What happens now
The shortlist will be judged by a representative from category sponsor FindBestIVF, with the winner announced at a virtual event on June 19.
Winners will receive a trophy and be interviewed by a Femtech World journalist.
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