WUKA’s Tackle Anything campaign reaches 6,000 Girls

WUKA’s Tackle Anything campaign has officially reached their goal of supporting 6,000 girls across grassroots sports clubs in the UK – making a major milestone in the fight to keep girls in sport.

WUKA believes no girl should have to stop playing because of her period.

Yet for many young athletes, that’s still the reality. Fear of leaking through kit, managing cramps during training, or lacking access to sustainable period products continues to push girls out of sport.

The scale of the issue is impossible to ignore:

• 3 in 4 girls avoid sport and physical activity during their period
• This figure rises to 78 per cent among girls who have dropped out of sports.
• 43 per cent of girls drop out of sport after primary school

Source: https://womeninsport.org

That’s why WUKA, the award-winning, pioneering, female-founded period care brand, launched Tackle Anything – a campaign designed to support girls at grassroots level and create more period-inclusive sports environments from the very start of their journeys.

Since launching, the initiative has supported over 6,000 girls across a wide range of sports, including football, rugby, netball, roller hockey and taekwondo, reaching clubs in England, Scotland and Wales.

Through the campaign, clubs receive free WUKA Teen Stretch period underwear for young athletes, alongside expert-led period education delivered in partnership with 3x Olympian and Commonwealth, Euro & World Champion Hannah Miley MBE.

The programme helps coaches, parents and players feel more confident supporting girls in sport – both physically and emotionally

Continuing the Mission

While reaching 6,000 girls is a huge milestone, WUKA says the work is far from over.

The brand is continuing to expand Tackle Anything, with plans to support even more clubs and reach thousands more girls – ensuring that periods are no longer a barrier to participation in sport.

Because staying in the game shouldn’t depend on your cycle.

Founder and CEO of WUKA, Ruby Raut says: “At WUKA, this has never been about visibility – it’s about freedom.

“Freedom for girls to show up, play, and stay in sport without their period holding them back. Reaching 6,000 girls is a huge milestone, but for us, it’s part of a much bigger fight.

“We’ve already helped change the game, and we’re committed to continuing that progress.

“Every time we hit a goal, we set a new one — because this isn’t the finish line. It’s about shaping the future of sport and making sure the next generation grows up feeling confident, supported, and unstoppable.

Dean Wigzell (Head of Community Engagement at Kings Langley FC) adds: “The club is proud to be working with WUKA.

“Partnerships like this further reinforce our belief that our club is fast becoming the club to be at for young female footballers.”

The WUKA Mission:

WUKA – short for Wake Up Kick Ass – is on a mission to eliminate shame, silence, and stigma around periods.

Their commitment to menstrual equity in sport is starting where it matters most: at the beginning.

Because when you empower girls early, you don’t just keep them in the game – you change the future of the game itself.

Part of a Bigger Fight

This builds on WUKA’s wider activism – including their #AxeTheTax campaign, which successfully removed the tax on period pants, and continues to fight for true menstrual equity in the UK, including in sports.

Because access isn’t a luxury – it’s a right. WUKA is now making sure girls aren’t priced out of the game or made to feel like their period holds them back.

This isn’t just about products – it’s about freedom, fairness, and creating a level playing field for every girl.

To learn more about the campaign or explore how your club or organisation can get involved, visit: https://wuka.co.uk/pages/tackle-anything.