Wellness
WUKA’s Tackle Anything campaign reaches 6,000 Girls

WUKA’s Tackle Anything campaign has officially reached their goal of supporting 6,000 girls across grassroots sports clubs in the UK – making a major milestone in the fight to keep girls in sport.
WUKA believes no girl should have to stop playing because of her period.
Yet for many young athletes, that’s still the reality. Fear of leaking through kit, managing cramps during training, or lacking access to sustainable period products continues to push girls out of sport.
The scale of the issue is impossible to ignore:
- 3 in 4 girls avoid sport and physical activity during their period
- This figure rises to 78 per cent among girls who have dropped out of sports.
- 43 per cent of girls drop out of sport after primary school
Source: https://womeninsport.org
That’s why WUKA, the award-winning, pioneering, female-founded period care brand, launched Tackle Anything – a campaign designed to support girls at grassroots level and create more period-inclusive sports environments from the very start of their journeys.
Since launching, the initiative has supported over 6,000 girls across a wide range of sports, including football, rugby, netball, roller hockey and taekwondo, reaching clubs in England, Scotland and Wales.
Through the campaign, clubs receive free WUKA Teen Stretch period underwear for young athletes, alongside expert-led period education delivered in partnership with 3x Olympian and Commonwealth, Euro & World Champion Hannah Miley MBE.
The programme helps coaches, parents and players feel more confident supporting girls in sport – both physically and emotionally
Continuing the Mission
While reaching 6,000 girls is a huge milestone, WUKA says the work is far from over.
The brand is continuing to expand Tackle Anything, with plans to support even more clubs and reach thousands more girls – ensuring that periods are no longer a barrier to participation in sport.
Because staying in the game shouldn’t depend on your cycle.
Founder and CEO of WUKA, Ruby Raut says: “At WUKA, this has never been about visibility – it’s about freedom.
“Freedom for girls to show up, play, and stay in sport without their period holding them back. Reaching 6,000 girls is a huge milestone, but for us, it’s part of a much bigger fight.
“We’ve already helped change the game, and we’re committed to continuing that progress.
“Every time we hit a goal, we set a new one — because this isn’t the finish line. It’s about shaping the future of sport and making sure the next generation grows up feeling confident, supported, and unstoppable.
Dean Wigzell (Head of Community Engagement at Kings Langley FC) adds: “The club is proud to be working with WUKA.
“Partnerships like this further reinforce our belief that our club is fast becoming the club to be at for young female footballers.”
The WUKA Mission:
WUKA – short for Wake Up Kick Ass – is on a mission to eliminate shame, silence, and stigma around periods.
Their commitment to menstrual equity in sport is starting where it matters most: at the beginning.
Because when you empower girls early, you don’t just keep them in the game – you change the future of the game itself.
Part of a Bigger Fight
This builds on WUKA’s wider activism – including their #AxeTheTax campaign, which successfully removed the tax on period pants, and continues to fight for true menstrual equity in the UK, including in sports.
Because access isn’t a luxury – it’s a right. WUKA is now making sure girls aren’t priced out of the game or made to feel like their period holds them back.
This isn’t just about products – it’s about freedom, fairness, and creating a level playing field for every girl.
To learn more about the campaign or explore how your club or organisation can get involved, visit: https://wuka.co.uk/pages/tackle-anything.
Mental health
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Adolescent health
WUKA brings Period-Positive Pool Party to London Aquatics Centre to keep girls swimming through puberty

This summer, WUKA and triple Olympian Hannah Miley MBE are bringing their Period-Positive Pool Party to London Aquatics Centre with one clear mission: to prove that periods should never keep anyone out of the water
At a time when 84 per cent of teenage girls in the UK say their interest in sport declines after starting their period – and nearly 70 per cent report skipping sports or swimming due to menstruation – WUKA’s immersive community event is tackling one of the most overlooked barriers to girls’ participation head-on.
WUKA’s Period-Positive Pool Party was created as a safe, inclusive space for teens to swim on their periods with confidence.
Following a series of sold-out events across the UK, including Eastleigh and Stonehaven in Hannah Miley’s hometown of Aberdeen, the London-based Olympic venue is a result of growing demand from teens and parents seeking supportive, stigma-free spaces to stay active during menstruation.
Why This Matters?
For many young people – particularly those who are not ready to use tampons due to age, comfort, cultural reasons, or parental guidance – swimming during their period can feel inaccessible.
WUKA’s period swimwear offers an alternative designed to provide comfort, coverage, and confidence, helping ensure that periods don’t mean sitting on the sidelines.
The new one-hour London takeover combines swimming, education, and empowerment in one of the UK’s most iconic sporting venues.
Breaking The Stigma While Making A Splash
So much more than a product event, WUKA’s Period-Positive Pool Party is a fully immersive experience featuring a DJ-approved summer playlist, inflatable pool installations, and professional underwater photography capturing barrier-free swimming moments. Every teen will also receive a curated £80 wellness goodie bag, including free WUKA swimwear.
But more than anything, they’re about freedom, confidence, and belonging, ensuring the confidence to swim, period, or not, continues long after they leave the water.
Hannah Miley MBE says: “Being an athlete taught me that your cycle isn’t a weakness, it’s just something to manage.
“Partnering with WUKA for this Pool Party is about showing young swimmers that with the right support and the right kit, they don’t have to press pause on their lives or their sport because of their period.”
WUKA Founder Ruby Raut says: “This is about more than a pool party – it’s about changing what inclusion in sport actually looks like.
“Too many girls step back from swimming and physical activity because of period stigma or lack of options.
“Through community-led events like this, we’re breaking barriers, building confidence, and making sure no one feels excluded from sport because of their cycle.”
Saturday 30th May 2026 | 5–6pm | London Aquatics Centre
Want to join the pool party? Follow this link to buy your tickets
Wellness
App tracks heart risk after high-risk pregnancies

A recent study developed a new “digital companion” to support the prevention and follow-up of maternal cardiovascular risk in women with pregnancy complications.
Cardiovascular disease, or CVD, is the leading cause of premature death and illness in women, yet sex-specific causes remain understudied and women are underrepresented in research.
Pregnancy complications, including hypertensive disorders of pregnancy, or HDP, and gestational diabetes mellitus, or GDM, are strong predictors of future CVD, with pregnancy itself acting as a natural stress test.
Despite CVD accounting for 35 per cent of female deaths worldwide in 2019, systematic postpartum prevention remains limited in practice and incidence continues to rise.
Myocardial infarction, commonly known as heart attack, and stroke are the main fatal CVD events in women. Up to one-third of women develop hypertension within a decade after HDP, especially as maternal age rises.
Obstetric guidelines have historically lacked clarity on early CVD prevention after HDP and GDM, often relying on expert consensus rather than evidence.
Some cardiology guidelines now recommend personalised approaches, such as periodic hypertension and diabetes screening. Norwegian guidelines recommend cardiovascular risk evaluation at three months and one year postpartum, but adherence in practice is uncertain.
Effective risk reduction requires intervention before middle age. The immediate postpartum period following HDP or GDM is a critical window for early detection and intervention, offering an opportunity to engage women in cardiovascular health management, particularly as pregnancy can encourage long-term lifestyle awareness.
Electronic health, or eHealth, refers to the use of digital technologies and electronic communication tools to support healthcare services, medical information management and related health activities.
Systematic, eHealth-supported postpartum prevention can improve maternal health literacy and long-term cardiovascular outcomes.
However, there is a significant gap in targeted, eHealth-based postpartum interventions for cardiovascular risk management after HDP and GDM, despite strong patient demand and international calls for coordinated digital health strategies.
Home blood pressure monitoring shows promise, but broader digital support remains limited.
A cardiovascular postpartum follow-up programme was created as a mobile app based on Norwegian and international guidelines.
The MumCare app was developed through co-creation involving users, stakeholders and clinical experts. Five qualitative interviews and 10 user testing sessions informed improvements.
This study primarily analysed the iterative co-creation process used to develop the app, rather than evaluating clinical outcomes.
The MumCare project team in Oslo included an IT expert, obstetricians, a midwife, a GP, two sociologists and two cardiologists, all with relevant experience in eHealth and women’s health. A medical student with technological and medical expertise also helped turn ideas into app features for young women.
User representatives from two national patient associations contributed to information, recruitment, design and testing of the MumCare app.
Both associations provided user perspectives and took part in interviews and app testing. Additional users with HDP or GDM at Oslo University Hospital were also involved throughout the co-creation process.
The app’s digital infrastructure prioritises security and privacy, using encryption, de-identification and two-factor authentication.
User data is stored securely on the app and, for research purposes and with consent, on a dedicated University of Oslo server in line with GDPR and Norwegian regulations.
A linear Stage-Gate model structured the co-creation process, dividing it into phases with quality checkpoints reviewed in project meetings.
This approach balanced internal development with external user feedback, helping ensure the app is evidence-based, technically robust and user-centred.
The MumCare app guides postpartum women through tracking blood pressure, weight, physical activity and lab results, and provides personalised feedback to support self-management, mainly during the first postpartum year.
It also includes educational resources such as videos and guideline-based information to support understanding and engagement.
The app is also designed to support the transition from specialist pregnancy care to long-term follow-up with general practitioners.
It is described as a “digital companion” or health coach and does not replace clinical diagnosis or function as a medical device.
The co-creation process followed four phases focused on technical and procedural development.
In phase 1, input from expert organisations and user representatives established the app’s technical foundation.
It also reminds users of the one-year postpartum follow-up with their GP, a key time to assess risk factors and future care needs.
User organisation representatives gave feedback in phase 1, directly guiding content and feature development.
Phase 2 interviews confirmed that users want to monitor cardiovascular risk factors after HDP and GDM.
The analysis highlighted three themes: self-care strategies and uncertainties about hypertension, the need for accessible health information, and a more personalised approach to blood pressure monitoring in the app.
Concerns were also raised that frequent monitoring or app use could increase stress or create a sense of burden.
In phase 3, the app’s design and features were revised in response to feedback to improve usability and make sure they met users’ needs.
These changes led to a more intuitive and supportive interface for women during and after pregnancy.
Phase 4 involved building a prototype based on the updated designs, followed by further refinements after testing by the project team and users. Initial pilot testing with a small number of users suggested the app met its objectives and functioned as intended.
The MumCare app was co-created with input from experts, user organisations and patients over four phases.
Early expert and organisational contributions helped define the app’s goals, while ongoing feedback from patients helped ensure the design and content reflected users’ real needs.
This collaborative approach resulted in an app tailored to support women with pregnancy complications.
The MumCare app is currently being evaluated in a randomised controlled clinical trial that began in June 2024, with results needed to determine whether it improves long-term cardiovascular outcomes.
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