Wellness
WUKA’s Tackle Anything campaign reaches 6,000 Girls

WUKA’s Tackle Anything campaign has officially reached their goal of supporting 6,000 girls across grassroots sports clubs in the UK – making a major milestone in the fight to keep girls in sport.
WUKA believes no girl should have to stop playing because of her period.
Yet for many young athletes, that’s still the reality. Fear of leaking through kit, managing cramps during training, or lacking access to sustainable period products continues to push girls out of sport.
The scale of the issue is impossible to ignore:
- 3 in 4 girls avoid sport and physical activity during their period
- This figure rises to 78 per cent among girls who have dropped out of sports.
- 43 per cent of girls drop out of sport after primary school
Source: https://womeninsport.org
That’s why WUKA, the award-winning, pioneering, female-founded period care brand, launched Tackle Anything – a campaign designed to support girls at grassroots level and create more period-inclusive sports environments from the very start of their journeys.
Since launching, the initiative has supported over 6,000 girls across a wide range of sports, including football, rugby, netball, roller hockey and taekwondo, reaching clubs in England, Scotland and Wales.
Through the campaign, clubs receive free WUKA Teen Stretch period underwear for young athletes, alongside expert-led period education delivered in partnership with 3x Olympian and Commonwealth, Euro & World Champion Hannah Miley MBE.
The programme helps coaches, parents and players feel more confident supporting girls in sport – both physically and emotionally
Continuing the Mission
While reaching 6,000 girls is a huge milestone, WUKA says the work is far from over.
The brand is continuing to expand Tackle Anything, with plans to support even more clubs and reach thousands more girls – ensuring that periods are no longer a barrier to participation in sport.
Because staying in the game shouldn’t depend on your cycle.
Founder and CEO of WUKA, Ruby Raut says: “At WUKA, this has never been about visibility – it’s about freedom.
“Freedom for girls to show up, play, and stay in sport without their period holding them back. Reaching 6,000 girls is a huge milestone, but for us, it’s part of a much bigger fight.
“We’ve already helped change the game, and we’re committed to continuing that progress.
“Every time we hit a goal, we set a new one — because this isn’t the finish line. It’s about shaping the future of sport and making sure the next generation grows up feeling confident, supported, and unstoppable.
Dean Wigzell (Head of Community Engagement at Kings Langley FC) adds: “The club is proud to be working with WUKA.
“Partnerships like this further reinforce our belief that our club is fast becoming the club to be at for young female footballers.”
The WUKA Mission:
WUKA – short for Wake Up Kick Ass – is on a mission to eliminate shame, silence, and stigma around periods.
Their commitment to menstrual equity in sport is starting where it matters most: at the beginning.
Because when you empower girls early, you don’t just keep them in the game – you change the future of the game itself.
Part of a Bigger Fight
This builds on WUKA’s wider activism – including their #AxeTheTax campaign, which successfully removed the tax on period pants, and continues to fight for true menstrual equity in the UK, including in sports.
Because access isn’t a luxury – it’s a right. WUKA is now making sure girls aren’t priced out of the game or made to feel like their period holds them back.
This isn’t just about products – it’s about freedom, fairness, and creating a level playing field for every girl.
To learn more about the campaign or explore how your club or organisation can get involved, visit: https://wuka.co.uk/pages/tackle-anything.
Pregnancy
Physicians neglecting preventive care for women with diabetes, study finds

Women with diabetes are less likely to get preventive care than those without the condition, a UCLA-led study suggests.
The findings are based on an analysis of more than 40 studies from several countries.
They highlight how physicians largely overlook the importance of these routine services for women who have diabetes mellitus, or DM, putting them at risk of preventable medical conditions such as pregnancy complications.
Lauren Wisk is associate professor of medicine in the division of general internal medicine and health services research at the David Geffen School of Medicine at UCLA and senior author on the study.
She said: “These findings are important because they identify that women with diabetes are not receiving recommended well-woman care, which is essential to support both managing their diabetes and their overall health.
“Providers need to be aware that they should not forget to provide these essential services for women with diabetes.”
The researchers sifted through thousands of studies, focusing on the concepts of women, diabetes and women’s health services, and settled on 44 that addressed treatment services for women aged 15 to 49 with type 1 or type 2 diabetes, excluding those with diabetes insipidus or gestational diabetes.
They looked at four preventive health service categories: contraceptive counselling and use, breast and cervical cancer screening, pre-conception counselling, and screening for sexually transmitted infections.
One study found that 48 per cent of women with diabetes received contraceptive services compared with 62 per cent of women without the disease.
Nine papers showed cervical cancer screening rates ranging from 38 to 79 per cent for women with diabetes compared with 46 to 86 per cent for those without diabetes.
Four studies found that breast cancer screening rates for women with diabetes ranged between 38 and 69 per cent compared with 54 and 82 per cent for those without diabetes.
Fourteen studies found pre-conception counselling rates of just over 1 per cent compared with 46 per cent for women with diabetes who are planning to get pregnant.
The researchers did not identify any studies on screening for sexually transmitted infections, which they said represents “a substantial gap in the literature.”
The researchers wrote: “One of the more striking findings of this review is the importance of robust coordinated care teams in ensuring access to appropriate services for women with DM.
“Several of the identified studies provide support that a co-management model, or the concept of involving endocrinology, primary care, and other specialty care providers in the care of individuals with DM, as recommended by the American Diabetes Association, is associated with greater receipt of services.”
Within the time constraints of an office visit, primary care physicians are expected to address preventative health needs as well as chronic disease management, said Dr Lisa Kransdorf, an associate clinical professor of medicine at the Geffen School and a study co-author.
She said chronic disease management will often take priority.
“In cases where the patient has other providers such as specialists and clinical pharmacists actively involved in their chronic disease management, there is opportunity for primary care physicians to attend to preventative care gaps,” the researcher added:
There are some limitations to the findings.
The search yielded only 44 studies, many of which relied on patient recall, which can be unreliable, highlighting the need for further research.
In addition, most of the studies analysed had small sample sizes or were conducted at a single site, limiting how applicable the findings might be in other settings.
News
WUKA launches new Earth Hour campaign to eliminate five million single-use period products

Last year, something quietly powerful happened during Earth Hour. Across the UK, people choosing WUKA’s award-winning reusable period pants prevented 2.6 million disposable pads and tampons ending up in landfills – in a single hour.
No policy changes. No sweeping legislation. Just people choosing a different way to manage their periods.
Now WUKA, the UK’s leading female-founded B Corp in sustainable period care, is setting its sights even higher.
Ahead of its fifth annual Earth Hour campaign, WUKA is launching The 5 Million Mission – collective effort to eliminate five million single-use period products in one hour.
WUKA EARTH HOUR OFFER — 28th March 2026
8:30pm – 9:30pm (1 hour only)
- 50 per cent off WUKA Ultimate Collection
- 30 per cent off WUKA Stretch™ Range
For decades, the period care industry has relied on disposable products designed to be used for hours but remain in the environment for centuries. Every year, 4 billion disposable period products are used and thrown away in the UK – that’s 200,00 tonnes of waste!
WUKA was created to challenge and redefine that system. Creating products that are engineered to last for years, not hours, with a single pair of WUKA replacing more than 200 disposable pads or tampons over its two-year lifespan.
The result? Comfortable, leak-proof, low-waste and plastic-free period care that is kinder to your body and the environment.
WUKA Founder and CEO Ruby Raut says: “As a bootstrapped startup, we can’t slash prices the way large multinational brands can. But once a year, for one hour, we choose purpose over profit.
“We know sustainable swaps can feel overwhelming – especially during a cost-of-living crisis – so this campaign is our way of making that first step easier.”
“To reach this goal, we only need 25,000 people to buy two pairs each during the campaign window — a simple collective action that would unlock the five million disposable product impact.
“This is more than a ‘good deal’; it’s about using business as a force for good and empowering as many people as possible to make a simple sustainable swap that will shape a better future for our planet for years to come.”
From 2.6 million disposables saved in 60 minutes…can this next-gen period care brand make it 5 million this Earth Hour?
WUKA Earth Hour: 28th March 2026 – 8:30pm – 9:30pm
Exclusively at www.wuka.co.uk @wukawear #WUKAEarthHour26
Ageing
An active midlife halves women’s risk of premature death

Women who stay active through midlife have about half the risk of early death from any cause as women who remain inactive, a study suggests.
Physical activity is known to bring a range of health benefits and lower the risk of chronic disease and premature death.
But most earlier studies measured activity at only one point in time, which does not show how exercise habits change over the years.
Binh Nguyen of the University of Sydney said: “Staying active throughout midlife can make a real difference for women’s long-term health.
“Our study shows that maintaining recommended levels of physical activity over multiple years helps protect against early death.”
The research used data from 11,169 women born between 1946 and 1951 who took part in the Australian Longitudinal Study on Women’s Health.
They were surveyed nine times between 1996 and 2019, about every three years. Researchers looked at how often they met the World Health Organization recommendation of at least 150 minutes of moderate-to-vigorous physical activity a week.
The study found that consistently meeting those recommendations through midlife was linked to a relative risk of death from any cause that was half that of women who consistently did not meet them.
In absolute terms, the death rate was 5.3 per cent among women who consistently met the guidelines, compared with 10.4 per cent among those who consistently did not.
The effect appeared similar, or possibly stronger, for deaths linked to cardiovascular disease and cancer, although those findings were less certain, possibly because fewer deaths from those causes were recorded.
Cardiovascular disease refers to conditions affecting the heart or blood vessels.
The evidence for starting to meet the recommendations later in midlife, at age 55, 60 or 65 rather than across all of midlife, was also uncertain and inconclusive.
The study was limited by the fact that physical activity was self-reported and that the sample may not represent all mid-aged Australian women.
The authors wrote: “This study supports the growing evidence that maintaining an active lifestyle in midlife provides health benefits.
“Women should be encouraged to meet physical activity recommendations throughout mid-age to derive these benefits.”
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