News
WUKA’s Tackle Anything campaign reaches 6,000 Girls

WUKA’s Tackle Anything campaign has officially reached their goal of supporting 6,000 girls across grassroots sports clubs in the UK – making a major milestone in the fight to keep girls in sport.
WUKA believes no girl should have to stop playing because of her period.
Yet for many young athletes, that’s still the reality. Fear of leaking through kit, managing cramps during training, or lacking access to sustainable period products continues to push girls out of sport.
The scale of the issue is impossible to ignore:
- 3 in 4 girls avoid sport and physical activity during their period
- This figure rises to 78 per cent among girls who have dropped out of sports.
- 43 per cent of girls drop out of sport after primary school
Source: https://womeninsport.org
That’s why WUKA, the award-winning, pioneering, female-founded period care brand, launched Tackle Anything – a campaign designed to support girls at grassroots level and create more period-inclusive sports environments from the very start of their journeys.
Since launching, the initiative has supported over 6,000 girls across a wide range of sports, including football, rugby, netball, roller hockey and taekwondo, reaching clubs in England, Scotland and Wales.
Through the campaign, clubs receive free WUKA Teen Stretch period underwear for young athletes, alongside expert-led period education delivered in partnership with 3x Olympian and Commonwealth, Euro & World Champion Hannah Miley MBE.
The programme helps coaches, parents and players feel more confident supporting girls in sport – both physically and emotionally
Continuing the Mission
While reaching 6,000 girls is a huge milestone, WUKA says the work is far from over.
The brand is continuing to expand Tackle Anything, with plans to support even more clubs and reach thousands more girls – ensuring that periods are no longer a barrier to participation in sport.
Because staying in the game shouldn’t depend on your cycle.
Founder and CEO of WUKA, Ruby Raut says: “At WUKA, this has never been about visibility – it’s about freedom.
“Freedom for girls to show up, play, and stay in sport without their period holding them back. Reaching 6,000 girls is a huge milestone, but for us, it’s part of a much bigger fight.
“We’ve already helped change the game, and we’re committed to continuing that progress.
“Every time we hit a goal, we set a new one — because this isn’t the finish line. It’s about shaping the future of sport and making sure the next generation grows up feeling confident, supported, and unstoppable.
Dean Wigzell (Head of Community Engagement at Kings Langley FC) adds: “The club is proud to be working with WUKA.
“Partnerships like this further reinforce our belief that our club is fast becoming the club to be at for young female footballers.”
The WUKA Mission:
WUKA – short for Wake Up Kick Ass – is on a mission to eliminate shame, silence, and stigma around periods.
Their commitment to menstrual equity in sport is starting where it matters most: at the beginning.
Because when you empower girls early, you don’t just keep them in the game – you change the future of the game itself.
Part of a Bigger Fight
This builds on WUKA’s wider activism – including their #AxeTheTax campaign, which successfully removed the tax on period pants, and continues to fight for true menstrual equity in the UK, including in sports.
Because access isn’t a luxury – it’s a right. WUKA is now making sure girls aren’t priced out of the game or made to feel like their period holds them back.
This isn’t just about products – it’s about freedom, fairness, and creating a level playing field for every girl.
To learn more about the campaign or explore how your club or organisation can get involved, visit: https://wuka.co.uk/pages/tackle-anything.
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News
Femtech World reveals startup of the year shortlist

We are excited unveil the three finalists competing for one of the Femtech World Awards’ most coveted honours: the Startup of the Year Award, sponsored by Future Fertility.
This award celebrates an early-stage company making a bold impact in women’s health through innovation, vision and execution.
The winner will be announced at our virtual ceremony on 19 June, with the decision made by a representative from category sponsor Future Fertility.
Congratulations to the shortlist and thank you to everyone who entered or nominated.
Startup of the Year Shortlist

Hello Inside is the first women’s health AI company to turn daily metabolic signals into outcomes women feel and healthcare systems reimburse.
Women’s health has long been under-researched, and current AI benchmarks fail on women’s health questions roughly sixty percent of the time.
Hello Inside built the architecture to close that gap.
Across four years and 12,000+ validated metabolic profiles, three in four women improve at least one symptom within ninety days.
They lose four kilograms in three months, moving from overweight into the healthy range. In a clinical study with Alisa Vitti’s Flo Living, 91.9 per cent reduced PMS burden within sixty days.


U-Ploid is an early-stage biotechnology company tackling one of the most fundamental challenges in fertility care: the sharp, age-related decline in egg quality that limits outcomes across IVF and egg freezing.
While much of the field focuses on improving assessment and selection, U-Ploid is developing a first-in-class therapeutic approach designed to improve egg quality itself by addressing the biological causes of age-related chromosomal errors.
Supported by strong preclinical evidence and now advancing into human studies, U-Ploid combines scientific rigour, regulatory discipline and long-term vision to help redefine what is possible in fertility care.
News
Gestational diabetes increases risk of type 2 diabetes – even at normal weight, study finds

Gestational diabetes is a strong risk factor for future type 2 diabetes, even in women with normal pre-pregnancy weight, according to a study at the University of Gothenburg.
The researchers call for earlier testing and better follow-up.
“Our results show that gestational diabetes functions as a kind of stress test for the body’s ability to manage blood sugar, and identifies women with a greatly increased risk of future type 2 diabetes”, said Jon Edqvist, PhD and affiliated to research at the University of Gothenburg, and operating room nurse at Sahlgrenska University Hospital.
Gestational diabetes is a special type of diabetes that can affect pregnant women.
The condition is defined as elevated blood sugar levels, without previously known diabetes. Treatment involves self-monitoring of blood sugar, advice on lifestyle habits and, if necessary, medication.
Identifying gestational diabetes is important because the disease increases the risk of complications such as preeclampsia, the need for a cesarean section and high birth weight for the baby.
Those who have had gestational diabetes are also at higher risk of later developing type 2 diabetes.
In the current study, published in eClinicalMedicine, researchers now show that gestational diabetes is a strong indicator of future risk of developing type 2 diabetes, even in women with normal weight before pregnancy.
Elevated risk even with normal weight
The study is based on data from the Medical Birth Registry on just over 1.15 million first-time mothers in Sweden, who gave birth between 1987 and 2019. 16,870 women with confirmed gestational diabetes were compared with age-matched women without the diagnosis. The median follow-up period was nine years.
The results show that women with a BMI of 35 and above, i.e. severe obesity, had an almost tenfold increased risk of developing gestational diabetes compared to women with normal weight.
The risk of subsequent type 2 diabetes also increased with higher BMI, but it was significantly increased even with normal weight, which the researchers describe as particularly worrying.
More follow-up and more studies
The researchers behind the study welcome the recently updated recommendations on gestational diabetes in Sweden, where a higher proportion of pregnant women at increased risk are expected to be offered testing earlier in pregnancy, and if necessary, interventions.
“Diagnostics and care of gestational diabetes have looked very different in different parts of the country,” said Annika Rosengren, professor at the University of Gothenburg.
“There is a need for both improved follow-up after gestational diabetes, and more studies that investigate how such follow-up affects future health and prognosis”
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