News
WUKA launches new Earth Hour campaign to eliminate five million single-use period products

Last year, something quietly powerful happened during Earth Hour. Across the UK, people choosing WUKA’s award-winning reusable period pants prevented 2.6 million disposable pads and tampons ending up in landfills – in a single hour.
No policy changes. No sweeping legislation. Just people choosing a different way to manage their periods.
Now WUKA, the UK’s leading female-founded B Corp in sustainable period care, is setting its sights even higher.
Ahead of its fifth annual Earth Hour campaign, WUKA is launching The 5 Million Mission – collective effort to eliminate five million single-use period products in one hour.
WUKA EARTH HOUR OFFER — 28th March 2026
8:30pm – 9:30pm (1 hour only)
- 50 per cent off WUKA Ultimate Collection
- 30 per cent off WUKA Stretch™ Range
For decades, the period care industry has relied on disposable products designed to be used for hours but remain in the environment for centuries. Every year, 4 billion disposable period products are used and thrown away in the UK – that’s 200,00 tonnes of waste!
WUKA was created to challenge and redefine that system. Creating products that are engineered to last for years, not hours, with a single pair of WUKA replacing more than 200 disposable pads or tampons over its two-year lifespan.
The result? Comfortable, leak-proof, low-waste and plastic-free period care that is kinder to your body and the environment.
WUKA Founder and CEO Ruby Raut says: “As a bootstrapped startup, we can’t slash prices the way large multinational brands can. But once a year, for one hour, we choose purpose over profit.
“We know sustainable swaps can feel overwhelming – especially during a cost-of-living crisis – so this campaign is our way of making that first step easier.”
“To reach this goal, we only need 25,000 people to buy two pairs each during the campaign window — a simple collective action that would unlock the five million disposable product impact.
“This is more than a ‘good deal’; it’s about using business as a force for good and empowering as many people as possible to make a simple sustainable swap that will shape a better future for our planet for years to come.”
From 2.6 million disposables saved in 60 minutes…can this next-gen period care brand make it 5 million this Earth Hour?
WUKA Earth Hour: 28th March 2026 – 8:30pm – 9:30pm
Exclusively at www.wuka.co.uk @wukawear #WUKAEarthHour26
Diagnosis
Early miscarriage care could prevent 10,000 pregnancy losses a year, study finds
News
Sun Pharma to acquire Organon in US$11bn deal
News
Government and NHS urged to work with pharmacies on menopause support

The government and NHS England should work with pharmacies to show how the sector can help women experiencing menopause symptoms, according to a joint statement released by several pharmacy bodies.
A consensus statement endorsed by the Royal College of Pharmacy warned there remains significant unmet need for clear, evidence-based guidance and advice on the condition.
The statement, ‘Menopause, unmissed’, published on 24 April 2026, was endorsed by bodies including the Royal College of Pharmacy, the Company Chemists’ Association and the National Pharmacy Association.
Amandeep Doll, director for England at the Royal College of Pharmacy, said: “Pharmacy teams are highly accessible and already support people experiencing menopause with advice, self-care and signposting to other services.
“We endorsed this statement because improving access to clear information and joined-up care is essential, particularly for those facing inequalities.”
According to the NHS, around 75 per cent of women experience some symptoms during perimenopause and menopause, while 25 per cent report that their symptoms are severe.
In the joint statement, the pharmacy bodies welcomed increased awareness of menopause in recent years but warned this had also led to a sea of misinformation and that there remains significant unmet need, particularly for clear, evidence-based and accessible information and guidance.
The document set out eight recommendations to improve menopause care, including a public awareness campaign on menopause symptoms and opportunities for self-care, alongside guidance on how pharmacies can support women with menopause.
It also recommended that integrated care boards and women’s health hubs should report progress on implementing the upcoming equity framework in menopause care.
In its renewed women’s health strategy for England, published on 15 April 2026, the Department of Health and Social Care set out plans to publish an equity good practice guide to help integrated care boards better understand and reduce inequalities in heavy periods and menopause.
The joint statement asked that the Department of Health and Social Care and NHS England work with champions in minority communities to ensure menopause materials reflect a diverse range of experiences.
It added that women living in areas of high deprivation and those from Black, Asian and minority ethnic communities can experience menopause differently and are more likely to face health inequalities in their care.
Doll said: “With the right support, training and commissioning, community pharmacy can play a greater role in delivering timely, convenient menopause care closer to home, working as part of neighbourhood health teams and in partnership with women’s health hubs.”
Entrepreneur6 days agoFuture Fertility raises Series A financing to scale AI tools redefining fertility care worldwide
Entrepreneur4 weeks agoThree sessions that show exactly where women’s health is heading in 2026
Pregnancy4 weeks agoHow NIPT has evolved and what AI NIPT means in 2026
News4 weeks agoTwo weeks left to make your mark in women’s cardiovascular health
Opinion4 weeks agoQ1 momentum: Female founders are advancing, but the system still hasn’t caught up
Fertility2 weeks agoFuture Fertility partners with Japan’s leading IVF provider, Kato Ladies Clinic
Mental health1 week agoLifting weights shows mental health and cognitive benefits in older women, study finds
Menopause2 weeks agoMore research needed to understand link between brain fog and menopause, expert says
















