WUKA launches new Earth Hour campaign to eliminate five million single-use period products

Last year, something quietly powerful happened during Earth Hour. Across the UK, people choosing WUKA’s award-winning reusable period pants prevented 2.6 million disposable pads and tampons ending up in landfills – in a single hour.

No policy changes. No sweeping legislation. Just people choosing a different way to manage their periods.

Now WUKA, the UK’s leading female-founded B Corp in sustainable period care, is setting its sights even higher.

Ahead of its fifth annual Earth Hour campaign, WUKA is launching The 5 Million Mission – collective effort to eliminate five million single-use period products in one hour.

WUKA EARTH HOUR OFFER — 28th March 2026

8:30pm – 9:30pm (1 hour only)

• 50 per cent off WUKA Ultimate Collection
• 30 per cent off WUKA Stretch™ Range

For decades, the period care industry has relied on disposable products designed to be used for hours but remain in the environment for centuries. Every year, 4 billion disposable period products are used and thrown away in the UK – that’s 200,00 tonnes of waste!

WUKA was created to challenge and redefine that system. Creating products that are engineered to last for years, not hours, with a single pair of WUKA replacing more than 200 disposable pads or tampons over its two-year lifespan.

The result? Comfortable, leak-proof, low-waste and plastic-free period care that is kinder to your body and the environment.

WUKA Founder and CEO Ruby Raut says: “As a bootstrapped startup, we can’t slash prices the way large multinational brands can. But once a year, for one hour, we choose purpose over profit.

“We know sustainable swaps can feel overwhelming – especially during a cost-of-living crisis – so this campaign is our way of making that first step easier.”

“To reach this goal, we only need 25,000 people to buy two pairs each during the campaign window — a simple collective action that would unlock the five million disposable product impact.

“This is more than a ‘good deal’; it’s about using business as a force for good and empowering as many people as possible to make a simple sustainable swap that will shape a better future for our planet for years to come.”

From 2.6 million disposables saved in 60 minutes…can this next-gen period care brand make it 5 million this Earth Hour?

WUKA Earth Hour: 28^th March 2026 – 8:30pm – 9:30pm

Exclusively at www.wuka.co.uk  @wukawear  #WUKAEarthHour26