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Herself and Midi unite on Minnesota women’s care

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Herself Health and Midi Health will deliver hybrid care in Minnesota, linking virtual menopause support with in-person primary care across the Twin Cities.

The collaboration connects Midi’s virtual services for midlife women, including perimenopause and menopause care, hormone therapy and mental health, with Herself Health’s primary care available online and at five clinics in Minneapolis–St Paul. Perimenopause is the transition before menopause when hormone levels fluctuate. Hormone therapy uses prescribed hormones to help manage symptoms such as hot flushes.

Patients may use both providers, accessing hormonal care via Midi and primary care via Herself Health as needed.

Herself Health, historically focused on women aged 65 and over, will expand in January 2026 with a paid membership for women aged 50 to 64. The plan includes on-site mammography and dual X-ray absorptiometry (DEXA) scans at select clinics, available to both Herself Health and Midi Health patients. A DEXA scan is a low-dose X-ray that measures bone density to assess osteoporosis risk.

“Women deserve ongoing support and providers who understand their changing needs at every stage of life. Our vision for women’s health shouldn’t be limited to fertility and maternity care. We’ve designed primary care for women who are 50 and older to truly change the way we diagnose, treat, and care for women throughout their lives. That’s what this offers,” said Kristen Helton, CEO of Herself Health. “Women are demanding more from their healthcare — they are seeking trusted guidance from well-trained providers who are focused on their needs. By combining the clinical expertise of Midi Health and Herself Health, we’re serving women in the Twin Cities through a first-of-its-kind women’s health alliance that reflects the kind of proactive, connected care women expect. Together, we are ensuring women get the best care from two dedicated, women-focused organizations united in the mission to advance women’s health.”

The partners say demand for life-stage-specific services is rising as awareness of perimenopause and healthy ageing grows. The US women’s health market was valued at US$18.82bn in 2024 and is projected to reach US$24.36bn by 2030.

Midi supports more than 200,000 women nationwide through telehealth and 24/7 messaging. Herself Health offers annual wellness, gynaecological care, behavioural health support and management of chronic conditions at its Twin Cities clinics. Patients in Minnesota receiving virtual care through Midi who want in-person primary care can speak with their Midi clinician, and those with Herself Health seeking hormonal support can consult their provider about Midi.

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Midi Health closes US$100m Series D

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Midi Health has closed a US$100m Series D, lifting the menopause care provider to a valuation above US$1bn and achieving unicorn status.

The company, originally focused on virtual menopause care, says it will expand to what it calls lifelong care, adding cardiology, obesity management, autoimmune survivorship and longevity services.

Joanna Strober is co-founder and chief executive officer of Midi Health.

She said: “This is validation for the movement we’re leading.

“Women’s health has been treated like an afterthought for too long.”

Midi reports it now sees more than 25,000 patients per week and has insurance coverage reaching 45 million women nationwide.

To support scale, the firm is rolling out a proprietary artificial intelligence engine intended to slot into clinical workflows.

It analyses patient charts before virtual visits to help personalise care, automates triage and documentation, and reviews data on midlife women to refine protocols.

The company has also strengthened its leadership. Jason Wheeler, formerly in senior finance roles at Tesla and Google, has been appointed chief financial officer. He joins chief marketing officer Melissa Waters, previously at Meta and Lyft, and chief commercial officer Matt Cook.

Each year, about two million women in the US enter menopause.

Untreated symptoms are estimated to cost the economy US$25bn annually.

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Menopause

IBSA UK launches non-hormonal injectable for menopause symptoms

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IBSA UK has introduced Hyaluxelle, a non-hormonal menopause treatment for vulvo-vaginal atrophy, easing vaginal dryness and pain during intercourse.

Hyaluxelle is given as deep intradermal injections to the vulvar vestibule, the area at the vaginal opening, in two sessions one month apart, followed by clinical reassessment.

IBSA UK is the UK subsidiary of Swiss pharmaceutical company IBSA.

Vulvo-vaginal atrophy is a key feature of genitourinary syndrome of menopause, a long-term condition caused by low oestrogen that affects genital, urinary and sexual health.

At least half of post-menopausal women are affected, yet many do not seek help, often assuming symptoms are part of ageing.

The condition stems from thinning and drying of vaginal and vulval tissues linked to low oestrogen, leading to symptoms such as dryness, discomfort, altered pH and pain during intercourse.

Hyaluxelle combines high and low molecular weight hyaluronic acid, a moisture-retaining substance found naturally in the body.

The company says this creates a lower-viscosity injection at what it describes as the highest concentration available in the UK, supporting tissue hydration, firmness and elasticity.

The formulation is said to rehydrate the vulvar vestibule and create conditions for restoring tissue structure through collagen and elastin production.

Clinical studies indicate Hyaluxelle improves several vulvo-vaginal symptoms, including reductions in discomfort and pain during intercourse.

Studies also report gains in sexual function domains and a positive trend in some aspects of health-related quality of life.

Histological analyses suggest increased epithelial thickness, enhanced tissue regeneration and reduced inflammatory infiltration after the procedure. In studies, the treatment was well tolerated with no reported major complications.

Joanna, a 59-year-old woman living with severe symptoms, described the personal impact of delayed diagnosis.

She said: “I lived for years with pain, UTIs, cystitis and a loss of sensation, but every visit to my GP, even a female GP, was treated as a bladder issue.

“Nobody suggested it might be linked to the menopause or joined the dots, and none of the treatments I was given helped. Without the right information or support, I became desperate for answers.

“The symptoms affected everything, what I wore, how I exercised, how I slept, but the hardest part was the impact on intimacy with my husband.

“I withdrew from our relationship because I was scared sex would hurt, and the loss of closeness was devastating, and I no longer felt like myself.

“Women deserve clear explanations and real options when their symptoms are not getting better.”

IBSA says Hyaluxelle offers clinicians an option for women whose symptoms persist despite first-line therapies, or for those who cannot receive or choose not to receive hormonal treatments.

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Menopause

Study reveals gap between perimenopause expectations and experience

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A study of 17,494 people has revealed a gap between perimenopause symptoms people expect and those they report, with fatigue and exhaustion far outranking hot flushes.

While 71 per cent associated perimenopause with hot flushes, those reporting perimenopause cited exhaustion (95 per cent) and fatigue (93 per cent) far more often.

Among more than 12,000 participants over age 35, the most common symptoms were fatigue (83 per cent), exhaustion (83 per cent), irritability (80 per cent), low mood (77 per cent), sleep problems (76 per cent), digestive issues (76 per cent) and anxiety (75 per cent).

Researchers at Mayo Clinic conducted the study with Flo, a women’s health application, assessing symptoms among 17,494 people from 158 countries.

First author Mary Hedges is a community internal medicine physician at Mayo Clinic in Florida.

Hedges said: “This study shines a light on how little we still understand about perimenopause and how much it affects people’s daily lives.

“At Mayo Clinic, we’re working to expand that understanding so we can improve awareness and guide care that truly meets the needs of each patient.”

The findings show fatigue, mood changes and sleep-related issues sit at the centre of many people’s experiences during perimenopause, the years leading up to the final menstrual period and the first year after it ends. This transition can start in the 30s and last several years.

When asked what they associate with perimenopause, participants most often named hot flushes (71 per cent), sleep problems (68 per cent) and weight gain (65 per cent).

The study distinguishes between exhaustion and fatigue, with exhaustion defined as a general decrease in performance, impaired memory, decreased concentration and forgetfulness, whilst fatigue refers to physical exhaustion.

Researchers noted that hormone shifts may disrupt the body’s natural rhythms and restorative sleep, while mood changes can be influenced by hormones, inflammation and diet.

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