Herself and Midi unite on Minnesota women’s care

Herself Health and Midi Health will deliver hybrid care in Minnesota, linking virtual menopause support with in-person primary care across the Twin Cities.

The collaboration connects Midi’s virtual services for midlife women, including perimenopause and menopause care, hormone therapy and mental health, with Herself Health’s primary care available online and at five clinics in Minneapolis–St Paul. Perimenopause is the transition before menopause when hormone levels fluctuate. Hormone therapy uses prescribed hormones to help manage symptoms such as hot flushes.

Patients may use both providers, accessing hormonal care via Midi and primary care via Herself Health as needed.

Herself Health, historically focused on women aged 65 and over, will expand in January 2026 with a paid membership for women aged 50 to 64. The plan includes on-site mammography and dual X-ray absorptiometry (DEXA) scans at select clinics, available to both Herself Health and Midi Health patients. A DEXA scan is a low-dose X-ray that measures bone density to assess osteoporosis risk.

“Women deserve ongoing support and providers who understand their changing needs at every stage of life. Our vision for women’s health shouldn’t be limited to fertility and maternity care. We’ve designed primary care for women who are 50 and older to truly change the way we diagnose, treat, and care for women throughout their lives. That’s what this offers,” said Kristen Helton, CEO of Herself Health. “Women are demanding more from their healthcare — they are seeking trusted guidance from well-trained providers who are focused on their needs. By combining the clinical expertise of Midi Health and Herself Health, we’re serving women in the Twin Cities through a first-of-its-kind women’s health alliance that reflects the kind of proactive, connected care women expect. Together, we are ensuring women get the best care from two dedicated, women-focused organizations united in the mission to advance women’s health.”

The partners say demand for life-stage-specific services is rising as awareness of perimenopause and healthy ageing grows. The US women’s health market was valued at US$18.82bn in 2024 and is projected to reach US$24.36bn by 2030.

Midi supports more than 200,000 women nationwide through telehealth and 24/7 messaging. Herself Health offers annual wellness, gynaecological care, behavioural health support and management of chronic conditions at its Twin Cities clinics. Patients in Minnesota receiving virtual care through Midi who want in-person primary care can speak with their Midi clinician, and those with Herself Health seeking hormonal support can consult their provider about Midi.