Entrepreneur
Emm raises £6.8m for smart menstrual care tech

UK biowearable startup Emm has raised £6.8m to launch what it claims will be the world’s first smart menstrual cup with connected app.
The London-based company says its device measures flow volume and tracks cycle metrics such as duration, frequency and regularity, offering personalised health insights.
The cup uses medical-grade silicone with sensors developed over five years through thousands of design iterations.
Jenny Button, founder and chief executive, said: “Menstruation is known as the fifth vital sign, but has historically been overlooked by the wearable sector, leaving millions without the data they need to understand and advocate for their own bodies.
“We envision a future where menstrual health is measured and understood as comprehensively as cardiovascular or metabolic health, giving people access to objective, actionable insights to better manage their health and wellbeing.”
The funding will support bringing the product to market and accelerate clinical product development.
The company says the platform could help improve research, diagnosis and treatment of reproductive and menstrual health conditions.
The connected app will collate baseline data over time, helping users spot patterns and understand their biology within three cycles. The company says it is committed to user privacy.
The seed round was led by Lunar Ventures, with participation from Labcorp Venture Fund, Tiny VC, BlueLion Global and Alumni Ventures (an investor in Oura and Levels).
Angel investors included Amar Shah (co-founder of Wayve), Vivek Garipalli (founder of Clover Health and Wormhole Capital) and Harpreet Rai (former chief executive of Oura).
The company also secured non-dilutive grant funding supporting women’s health technology innovation.
Mick Halsband, partner at Lunar Ventures, said: “We’re proud to back Jenny and the Emm team as they build the foundational technology to transform women’s health and drive measurable impact in chronic diseases.
“At Lunar, we invest in founders tackling complex engineering challenges across data, materials and biological systems, and Emm exemplifies this with its world-class hardware and high-fidelity data.
“Their world-first platform has the potential to redefine standards of care and data quality in menstrual health and beyond.”
Megann Vaughn Watters, vice-president of new ventures and strategic alliances at Labcorp, added: “We see tremendous value in innovations that give people more control over their own health with actionable data and insights.
“We are excited to support Emm as they strive to bridge the gap in access to reliable menstrual health data and change the way reproductive health conditions are researched, diagnosed and discussed by both consumers and clinicians.”
Emm plans to launch to UK consumers in early 2026, with other markets to follow.
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