Entrepreneur
Emm raises £6.8m for smart menstrual care tech

UK biowearable startup Emm has raised £6.8m to launch what it claims will be the world’s first smart menstrual cup with connected app.
The London-based company says its device measures flow volume and tracks cycle metrics such as duration, frequency and regularity, offering personalised health insights.
The cup uses medical-grade silicone with sensors developed over five years through thousands of design iterations.
Jenny Button, founder and chief executive, said: “Menstruation is known as the fifth vital sign, but has historically been overlooked by the wearable sector, leaving millions without the data they need to understand and advocate for their own bodies.
“We envision a future where menstrual health is measured and understood as comprehensively as cardiovascular or metabolic health, giving people access to objective, actionable insights to better manage their health and wellbeing.”
The funding will support bringing the product to market and accelerate clinical product development.
The company says the platform could help improve research, diagnosis and treatment of reproductive and menstrual health conditions.
The connected app will collate baseline data over time, helping users spot patterns and understand their biology within three cycles. The company says it is committed to user privacy.
The seed round was led by Lunar Ventures, with participation from Labcorp Venture Fund, Tiny VC, BlueLion Global and Alumni Ventures (an investor in Oura and Levels).
Angel investors included Amar Shah (co-founder of Wayve), Vivek Garipalli (founder of Clover Health and Wormhole Capital) and Harpreet Rai (former chief executive of Oura).
The company also secured non-dilutive grant funding supporting women’s health technology innovation.
Mick Halsband, partner at Lunar Ventures, said: “We’re proud to back Jenny and the Emm team as they build the foundational technology to transform women’s health and drive measurable impact in chronic diseases.
“At Lunar, we invest in founders tackling complex engineering challenges across data, materials and biological systems, and Emm exemplifies this with its world-class hardware and high-fidelity data.
“Their world-first platform has the potential to redefine standards of care and data quality in menstrual health and beyond.”
Megann Vaughn Watters, vice-president of new ventures and strategic alliances at Labcorp, added: “We see tremendous value in innovations that give people more control over their own health with actionable data and insights.
“We are excited to support Emm as they strive to bridge the gap in access to reliable menstrual health data and change the way reproductive health conditions are researched, diagnosed and discussed by both consumers and clinicians.”
Emm plans to launch to UK consumers in early 2026, with other markets to follow.
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Entrepreneur
Future Fertility raises Series A financing to scale AI tools redefining fertility care worldwide

Future Fertility Inc. has announced the closing of a US$4.1 million Series A financing round.
The round was led by M Ventures (the corporate venture capital arm of Merck KGaA, Darmstadt, Germany) and Whitecap Venture Partners, with participation from new investors Sandpiper Ventures, Gaingels, and Jolt VC.
The financing will accelerate Future Fertility’s commercial expansion into Asia-Pacific and support its entry into the United States, including planned FDA 510(k) clearance for additional products as part of a broader U.S. market entry strategy.
Proceeds will also advance the development of a broader AI platform, from egg assessment through to embryo transfer, designed to support clinicians, embryologists, and patients across the full IVF journey.
M Ventures and Whitecap have supported Future Fertility’s mission to translate AI innovation into meaningful clinical outcomes since the company’s earliest stages.
Oliver Hardick, investment director, M Ventures, said: “Future Fertility is addressing a critical unmet need in reproductive medicine with a differentiated AI platform grounded in clinical data and real-world workflow integration.
“We are excited to continue supporting the company and team because we believe its technology has the potential to improve decision-making for clinicians, bring greater clarity to patients, and help advance a more personalised standard of care in fertility treatment.”
Future Fertility’s AI platform addresses a long-standing gap in fertility care: historically, there has been no objective, clinically validated method for assessing egg quality (Gardner et al., 2025), despite it being one of the most important drivers of reproductive success.
The company’s suite of deep learning tools includes VIOLET™, MAGENTA™, and ROSE™, purpose-built for egg freezing, IVF, and egg donation respectively.
The tools are based on AI models trained and validated on more than 650,000 oocyte images and are deployed in over 300 clinics across 35 countries.
Rhiannon Davies, founding and managing partner, Sandpiper Ventures, said: “The best outcomes in fertility care globally come from better data and smarter tools. Future Fertility understands that, and they’ve built a platform that delivers on it.
“Sandpiper is proud to back a team turning rigorous science into real results for patients and clinicians alike.”
Partnerships with the world’s leading fertility networks – including IVI RMA and Eugin Group across Latin America and Europe, FertGroup Medicina Reproductiva in Brazil, and most recently announced Kato Ladies Clinic in Japan – reflect growing demand for objective, AI-powered oocyte assessment in fertility care. In the United States, ROSE™ is newly available under an FDA 513(g) determination.
Research shows that approximately 50 per cent of IVF patients do not understand their likelihood of success, and many discontinue treatment prematurely, even though cumulative success rates improve significantly with multiple cycles (McMahon et al., 2024).
By delivering earlier clarity on egg quality, Future Fertility’s tools support more informed conversations between clinicians and patients, helping set realistic expectations and guide decisions about next steps.
Future Fertility’s growing evidence base spans seven peer-reviewed publications in Human Reproduction, Reproductive BioMedicine Online, Fertility & Sterility, and Nature’s Scientific Reports, and more than 70 scientific abstracts accepted and presented with partner clinics at conferences worldwide.
Christine Prada, CEO, Future Fertility, said: “Fertility treatment is one of the most emotionally and physically demanding experiences a person can go through.
“Every patient deserves objective data, not just a best guess, to support better decisions at critical moments in their care.
“This funding means we can bring that clarity to more patients, in more countries, at a moment when it matters most.”
Find out more about Future Fertility at futurefertility.com
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