Hormonal health
Unleashing the power of AI to create a new era of hormone testing

How often do you talk about hormones? For a lot of women, it’s probably not enough. We might joke about pre-period chocolate cravings or hot flashes, but there’s a lot more to the conversation.
However, our hormones are responsible for a lot more than we give them credit for. They regulate our appetite, libido, sleep, heart rate, mood and stress levels and they keep us healthy and help us perform.
These chemicals are the body’s messenger system for various processes. A minor imbalance, no matter how small, can cause significant effects.
Getting better at understanding our hormones could go a long way towards helping us work with our body’s natural rhythms, yet conventional methods fail to give women the whole picture.
“Currently, hormonal testing is done through blood tests which means that you test all hormones on the day you take the blood test,” explains Jasmine Tagesson, co-founder and COO of the women’s health company Hormona.
“However, because our hormones fluctuate throughout the cycle that doesn’t tell you much.”
The other issue with current methods of hormonal testing, Tagesson says, is that the “normal” ranges are so wide that it’s unlikely to get “abnormal” results.
“The same ‘normal’ values might suggest different things for different people. Because we are so different, we need to find a way to look at our hormones in a more personalised way.”
Hormona, a data-driven start-up Tagesson has founded with her childhood best friend Karolina Lofqvist, aims to bridge this gap.
The company uses AI and a soon-to-be-released at-home test to help women track their hormone levels and better understand their bodies.

“So many women and girls suffer with period pain and menstrual problems” says Tagesson. “We want to help them understand what it is that they are struggling with and what they can do about it.”
The lateral flow urine-based tests assess three key hormones for measuring menstrual, reproductive, and menopausal health — FSH (follicle-stimulating hormone), progesterone, and oestrogen. The results are quantified through Hormona’s machine learning prediction model, enabling the platform to detect hormone levels in the sample provided.
The tests are designed to not only help women stay in tune with their bodies, but to also help them spot early signs of hormonal imbalances or gynaecological health conditions, such as PCOS.
“Depending on your cycle, the app will tell you exactly what day to take what tests. You can simply scan the test with your mobile camera and get the results within 15 minutes.”
Educating women
Hormona, however, is not solely focused on hormone testing. The London-based company and winner of this year’s Femtech World Research Project of the Year Award aims to educate women through its app, which allows users to track their symptoms and get personalised hormonal health advice.
“We don’t talk about our periods and hormones nowhere near enough,” Tagesson says.
“We have very little research on women’s health and a lot of the research that’s used today is based on studies that were done 20-30 years ago. Our lives look very different now, the environmental stressors are very different, and the way they impact our cycles is very different.
“With our app, our aim is to provide the education that has been lacking for so many women. We already track our sleep and physical activity, so why not track our hormones too?”
The app, designed alongside a team of endocrinology, gynaecology and nutrition experts, is also there to guide women after they’ve taken the tests.
“When it comes to hormone health, a lot of the changes that are required are related to lifestyle and diet. So, we offer our users holistic plans that aim to address the hormonal issues they are facing.
“For us, it’s important to provide women with a range of options and tools; it’s up to each individual to pick the one that works best for them. We’re all different and what works for me may not work for you.”
Tagesson’s dream would be for Hormona to be the global leader when it comes to hormone health.
“Educating girls and women from a young age so that they can know what is going on with their bodies is very powerful. I would love for Hormona to be the platform doing that,” she says.
On a more personal level, the London-based entrepreneur would like for the company to collaborate with scientists to bring more research into the world.
“Our aim is to use the information we’re collecting to change the way we approach women’s health. Currently, we are looking at how women feel during the ovulation phase.
“It is wildly accepted that during ovulation, you should feel your best, but many women have told us that they don’t actually feel that great.
“We’re hoping that with our internal study we can better understand why only some women feel good during ovulation and subsequently change some of the ways in which we look at this phase.”
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Menopause
What women need to know about testosterone during menopause

By Sarah Bolt, Forth
Following recent approval from the Medicines and Healthcare products Regulatory Agency, testosterone is set to become much more widely available to women in the UK.
Offering greater access to testosterone treatment through their GP, the move marks a significant shift in how menopause symptoms are recognised and treated.
However, despite the increased access, many women are still in the dark about the role testosterone plays.
As conversations around women’s health continue to evolve, testosterone is becoming an increasingly important part of the menopause discussion.
Already licensed in Australia, New Zealand and South Africa, the UK becomes among only a handful of countries making testosterone more accessible for women.
The development marks a significant step forward in recognising the full impact hormonal changes can have during midlife and menopause and the benefits that taking testosterone can have.
Testosterone is often misunderstood, and more closely associated with men, but it also plays a vital role in women’s health.
From energy levels and cognitive function to mood and libido, its influence on the body is far-reaching.
Here are the eight things women need to know about testosterone:
1. Testosterone is a vital female hormone
Testosterone is essential for women.
Produced naturally in the ovaries and adrenal glands it supports a wide range of functions in women including maintaining libido, energy levels, mood, concentration and overall wellbeing.
It also contributes to muscle strength and bone health, both of which become increasingly important during later life.
For many women, low testosterone can leave them feeling a bit out of sorts, impacting confidence, memory, motivation and other areas of life.
Because symptoms are often gradual these are often dismissed as part of ageing or the pressures of life and juggling everything that comes with it.
2. Testosterone levels decline with age
Like oestrogen and progesterone, testosterone levels naturally decline as women get older, particularly during perimenopause and menopause.
Our research found that testosterone levels in women decline by more than 51 per cent with age.
These changes can have a significant impact on daily life, affecting everything from relationships and self-esteem to work performance and sleep quality.
Despite this, many women are unaware that low testosterone may be contributing to how they feel.
3. Signs of low testosterone can vary
Low testosterone symptoms show up differently for everyone. This is why diagnosis and treatment can sometimes be overlooked.
Common symptoms include fatigue, low energy, hot flushes, night sweats, thinning hair, dry skin, muscle weakness, weight gain, mood swings and difficulty concentrating.
Some women may also experience reduced confidence, lower motivation or a loss of interest in sex.
Because many of these symptoms overlap with menopause itself, it is important that women have access to informed conversations and personalised medical advice to determine whether testosterone could help.
4. Testosterone supports more than libido
One of the biggest misconceptions surrounding testosterone is that it is only linked to sex drive.
While testosterone can help improve libido, its benefits extend much further, helping to regulate energy, motivation, emotional wellbeing, muscle strength, bone density and much more.
For some women, restoring testosterone levels can contribute to feeling more energised, confident and mentally sharp again.
5. Testosterone can support cognitive function
One of the main struggles with menopause is brain fog and difficulties with memory and concentration.
Taking testosterone can help protect brain health by supporting communication between brain cells and increasing blood flow.
As awareness around the cognitive impact of menopause continues to grow, testosterone is increasingly being recognised as a tool that helps women better manage these symptoms.
6. Testosterone does not make women masculine
Many concerns around testosterone come from the misconception that it will cause women to develop masculine features.
However, when prescribed appropriately at the right dosage by a qualified healthcare professional, this is unlikely.
The aim of testosterone for women is to help restore hormones to a healthy female range, supporting wellbeing and symptom management.
7. Testosterone is not linked to an increased risk of breast cancer
Another common myth is that testosterone increases a woman’s risk of breast cancer. Current evidence does not support this.
Testosterone does not stimulate breast tissue growth and studies have not shown an increased risk of breast cancer linked to testosterone therapy in women.
In fact, some research has suggested a lower occurrence of breast cancer among women taking testosterone, although more long-term research is still needed in this area.
8. The benefits of testosterone can take time
Testosterone therapy tends to work gradually.
Many women will start to notice improvements in mood, motivation and energy levels within the first few months with the full benefits building over time.
Because testosterone has a cumulative effect, consistent use and regular medical monitoring is important.
Patience is key and ongoing support from healthcare professionals can help ensure treatment remains safe and effective.
Despite growing awareness around hormone replacement therapy, testosterone remains one of the lesser understood hormones.
Our own research shows that testosterone levels in women decline by more than 51 per cent with age with a debilitating impact for many.
Knowledge is power and it’s really important that women are aware of the role testosterone plays in their health, particularly in midlife, so they can see their GP armed with the information they need.
Hormones will fluctuate but hormone mapping is a great place to start and will give women a greater insight into what is happening in their bodies.
It’s imperative that women are able to advocate for themselves and having this information is crucial for this.
Making testosterone more accessible in midlife gives women another treatment option to consider beyond HRT, helping them to manage menopausal symptoms and improve their overall quality of life.
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