Hormonal health
Unleashing the power of AI to create a new era of hormone testing

How often do you talk about hormones? For a lot of women, it’s probably not enough. We might joke about pre-period chocolate cravings or hot flashes, but there’s a lot more to the conversation.
However, our hormones are responsible for a lot more than we give them credit for. They regulate our appetite, libido, sleep, heart rate, mood and stress levels and they keep us healthy and help us perform.
These chemicals are the body’s messenger system for various processes. A minor imbalance, no matter how small, can cause significant effects.
Getting better at understanding our hormones could go a long way towards helping us work with our body’s natural rhythms, yet conventional methods fail to give women the whole picture.
“Currently, hormonal testing is done through blood tests which means that you test all hormones on the day you take the blood test,” explains Jasmine Tagesson, co-founder and COO of the women’s health company Hormona.
“However, because our hormones fluctuate throughout the cycle that doesn’t tell you much.”
The other issue with current methods of hormonal testing, Tagesson says, is that the “normal” ranges are so wide that it’s unlikely to get “abnormal” results.
“The same ‘normal’ values might suggest different things for different people. Because we are so different, we need to find a way to look at our hormones in a more personalised way.”
Hormona, a data-driven start-up Tagesson has founded with her childhood best friend Karolina Lofqvist, aims to bridge this gap.
The company uses AI and a soon-to-be-released at-home test to help women track their hormone levels and better understand their bodies.

“So many women and girls suffer with period pain and menstrual problems” says Tagesson. “We want to help them understand what it is that they are struggling with and what they can do about it.”
The lateral flow urine-based tests assess three key hormones for measuring menstrual, reproductive, and menopausal health — FSH (follicle-stimulating hormone), progesterone, and oestrogen. The results are quantified through Hormona’s machine learning prediction model, enabling the platform to detect hormone levels in the sample provided.
The tests are designed to not only help women stay in tune with their bodies, but to also help them spot early signs of hormonal imbalances or gynaecological health conditions, such as PCOS.
“Depending on your cycle, the app will tell you exactly what day to take what tests. You can simply scan the test with your mobile camera and get the results within 15 minutes.”
Educating women
Hormona, however, is not solely focused on hormone testing. The London-based company and winner of this year’s Femtech World Research Project of the Year Award aims to educate women through its app, which allows users to track their symptoms and get personalised hormonal health advice.
“We don’t talk about our periods and hormones nowhere near enough,” Tagesson says.
“We have very little research on women’s health and a lot of the research that’s used today is based on studies that were done 20-30 years ago. Our lives look very different now, the environmental stressors are very different, and the way they impact our cycles is very different.
“With our app, our aim is to provide the education that has been lacking for so many women. We already track our sleep and physical activity, so why not track our hormones too?”
The app, designed alongside a team of endocrinology, gynaecology and nutrition experts, is also there to guide women after they’ve taken the tests.
“When it comes to hormone health, a lot of the changes that are required are related to lifestyle and diet. So, we offer our users holistic plans that aim to address the hormonal issues they are facing.
“For us, it’s important to provide women with a range of options and tools; it’s up to each individual to pick the one that works best for them. We’re all different and what works for me may not work for you.”
Tagesson’s dream would be for Hormona to be the global leader when it comes to hormone health.
“Educating girls and women from a young age so that they can know what is going on with their bodies is very powerful. I would love for Hormona to be the platform doing that,” she says.
On a more personal level, the London-based entrepreneur would like for the company to collaborate with scientists to bring more research into the world.
“Our aim is to use the information we’re collecting to change the way we approach women’s health. Currently, we are looking at how women feel during the ovulation phase.
“It is wildly accepted that during ovulation, you should feel your best, but many women have told us that they don’t actually feel that great.
“We’re hoping that with our internal study we can better understand why only some women feel good during ovulation and subsequently change some of the ways in which we look at this phase.”
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Wellness
Navigating the summer heat with a new sense of control

By Nolynn Palmer, science and partnership lead, EmaEQ and Heather Ritchie, COO, Embr Labs
Summer is reminiscent of many things: the smell of sunscreen, longer evenings, dedicated family time, vacations finally on the calendar, maybe even a wardrobe refresh.
There’s a particular kind of joy that settles in this time of year, a collective breath of excitement.
But for people living with Postural Orthostatic Tachycardia Syndrome (POTS), summer’s signature feature, heat, can turn that joy and excitement into something much harder to navigate.
POTS is a form of dysautonomia that disrupts the body’s ability to regulate blood flow when moving from lying down to standing.
Temperature dysregulation and heat intolerance are core symptoms in POTS.
Heat makes symptoms worse: blood vessels dilate, blood pressure drops, and symptoms like dizziness, fatigue, and heart palpitations intensify. What feels like a beautiful day to most can feel like an obstacle course to someone with POTS.
POTS affects an estimated 0.2 per cent to 1 per cent of the North American population, according to a 2020 NIH study; a figure that’s almost certainly undercounted, and one many researchers believe has grown significantly in the wake of COVID-19.
Roughly 75 per cent to 85 per cent of POTS diagnoses are female, and the average time from symptom onset to formal diagnosis is four to six years.
These individuals spend years researching their symptoms, becoming fluent in their own condition long before receiving a diagnosis.
Since launching its first-generation Embr Wave device, Embr has consistently heard from those with POTS looking for a solution for temperature intolerance and the symptoms that result.
Embr Wave’s temperature delivery system, providing immediate wearable cooling relief, maps directly to one of POTS’s most consistent symptoms, heat intolerance.
Embr’s implementation of Tempura, Embr’s app-based AI Assistant, has provided Embr with even more clarity on the impact Embr Wave can have in this statistically small population.
In the last 90 days, nearly 3 per cent of conversations with Tempura have touched on POTS. Relative to population prevalence, that’s a significant overrepresentation, confirming that individuals with POTS are actively seeking tools that are designed for their symptoms.
Embr Wave provides a model for how designing products for one use case, menopausal women managing hot flashes, can be found to have tremendous benefits for other populations.
The influx of advocacy by those with POTS led to a research study published this year that measured the improvement in Quality of Life factors when supported by thermoregulation wearables.
The product design by its nature, and how customers are using and talking about it, has had a snowball effect in the POTS community, amplifying awareness of a safe, always-available solution for this unmet need.
For someone with POTS, temperature isn’t a minor variable but a sizable trigger. Giving someone a way to manage temperature response hands them back a measure of control they didn’t have before.
Those in the Embr community living with POTS describe using their Wave devices both proactively and in-the-moment: some turn on their Wave’s cool-down signals before leaving the house or entering a crowded event, knowing what’s ahead.
Others use it reactively, when they feel their body beginning to respond poorly, and bring themselves back in balance.
Either way, Embr Wave provides its users with a sense of control around something they cannot control, their environment, allowing one to focus on and enjoy the moment.
No one should have to skip the places or events they love because their body can’t handle the heat. The goal is to help people stay in their lives fully, with less friction and more confidence in what their bodies can handle.
Nolynn Palmer holds a Masters of Global Public Health & Policy with a focus in Sexual & Reproductive Health & Rights. As the Science & Partnership Lead at EmaEQ, she leverages her knowledge of health policy and clinical science to advance AI safety and accuracy across the healthcare industry.
Heather Ritchie has a decades-long background in product management, launching enterprise and consumer solutions that improve health and wellness management. At Embr Labs, she serves as COO and leads the user design and market launch of Embr Wave (2nd Gen).
Menopause
Statins may worsen menopause symptoms, study suggess

Statins have been linked to more severe menopause symptoms and a higher risk of muscle loss in postmenopausal women, a study suggests.
The medicines are among the most widely prescribed in the world, with strong evidence supporting their use to lower cholesterol and reduce cardiovascular risk.
However, some recognised side effects may resemble symptoms associated with menopause, raising questions about how the two could interact.
The US Food and Drug Administration has flagged potential adverse effects linked to statin treatment, some of which overlap with menopausal complaints.
Researchers examined data from 1,184 postmenopausal women across nine Latin American countries, assessing menopausal symptoms, sarcopenia risk and cognitive function.
They compared women taking statins with non-users after accounting for factors including age and body weight.
As the study was cross-sectional, meaning it examined information collected at one point in time, it could identify associations but could not prove that statins caused the outcomes.
Women taking statins were 56 per cent more likely to have severe menopausal symptoms than those who were not using the medicines.
The difference remained after researchers accounted for other variables.
Statin users were also 65 per cent more likely to be at risk of sarcopenia.
Sarcopenia is the gradual loss of muscle mass and physical function, which tends to accelerate after menopause.
Declining oestrogen levels already make muscle loss a concern at this stage of life. It is linked to a higher risk of falls, fractures and reduced quality of life.
Musculoskeletal symptoms were reported by 53.1 per cent of statin users, compared with 33.9 per cent of non-users.
Researchers said this was separate from the finding on sarcopenia risk and may point to a wider pattern of physical discomfort among women taking the medicines.
Women taking statins also recorded slightly lower scores in tests of delayed memory recall and visuospatial function.
Visuospatial function is the ability to understand the position of objects and their relationship to one another.
The study found no overall association between statin use and mild cognitive impairment, so the differences in individual tests are early signals rather than firm conclusions.
Researchers said effects associated with statins may overlap with menopausal symptoms and add to the overall symptom burden during midlife.
This means symptoms attributed to menopause and possible statin side effects may look similar and, in some cases, could compound one another.
Further research is needed to separate the possible effects of the medicines from symptoms linked to menopause.
The findings are not a reason for women to stop taking statins.
Their cardiovascular benefits are well established, and stopping treatment without medical guidance can carry serious risks.
The study provides more information about what statin treatment may mean specifically for postmenopausal women, who have historically been under-represented in cardiovascular research.
Women who notice more severe menopausal symptoms or changes in muscle strength or physical function while taking statins should discuss them with a doctor.
A healthcare professional may consider whether the symptoms could be related to the medication and whether screening for muscle loss is appropriate.
They may also review whether the current statin remains the most suitable option, as different statins can have different side-effect profiles.
Resistance training and consuming enough protein are well-supported ways to help preserve muscle mass during midlife.
Statins can be life-saving, but the findings suggest their possible side effects should receive greater attention in postmenopausal women.
The study adds to evidence supporting more individualised care for women during midlife.
Menopause
Hormone therapy users report healthier lifestyles

Menopausal women using hormone therapy reported healthier diet, exercise and sleep habits than non-users in a study of more than 10,000 women.
The menopause transition is associated with a higher risk of chronic health conditions and symptoms including hot flushes and problems affecting the urinary and genital systems.
Hormone therapy is often used to manage these symptoms, but it remains unclear whether it affects health outcomes directly or indirectly through changes in health behaviours.
Previous research has produced mixed results, with some studies suggesting that postmenopausal women pay greater attention to maintaining a healthy lifestyle.
The cross-sectional analysis examined whether menopause status and hormone therapy use were linked to diet, physical activity and sleep duration.
A cross-sectional study assesses participants at one point in time. It can identify associations but cannot establish whether one factor directly caused another.
Diet, exercise and sleep are described as modifiable health behaviours because people may be able to change them to improve their health.
The researchers found that postmenopausal women who had never used hormone therapy reported eating less fruit and vegetables.
Women who had never used the treatment were also 19 per cent less likely to meet guidelines for muscle-strengthening activity.
Sleep duration was shorter among postmenopausal women who had never used hormone therapy.
Compared with premenopausal and perimenopausal women, the likelihood of meeting sleep guidelines was 14 per cent lower among never-users, 26 per cent lower among current users and 24 per cent lower among past users.
Perimenopause is the transitional period before menopause, when hormone levels and menstrual periods can change.
Researchers said these findings may be linked to higher levels of follicle-stimulating hormone among postmenopausal women who do not use hormone therapy.
They may also relate to lower levels of oestradiol, a form of oestrogen, which have previously been associated with poorer sleep.
Hot flushes and urogenital symptoms can also disrupt sleep, although hormone therapy may ease these symptoms.
Dr Stephanie Faubion, medical director for The Menopause Society, said: “This large observational study underscores that women who use hormone therapy tend to adopt overall healthier lifestyles.
“Although this association may partly reflect better symptom control enabling healthier behaviours, healthy-user bias is likely a significant contributor.
“Women who choose to use hormone therapy are often more proactive in their healthcare and may systematically differ from nonusers in socioeconomic resources, access to care, and health literacy.
“This largely explains why early observational studies of hormone therapy suggested cardiovascular benefits that were not confirmed in subsequent randomised, controlled trials.”
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