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Five Asian femtech start-ups to watch out for in 2022
Countries like Singapore, India and Japan are set to make the most of the femtech boom

For centuries, women’s health has been overlooked and underfunded, remaining to this day a taboo subject in many parts of the world.
In the last decade, however, this historically risky industry has boomed, attracting approximately US$5.7 billion in funding worldwide in 2021.
Here we highlight five Asian femtech start-ups to watch out for.
Elo Care
EloCare specialises in the internet of medical things (IoMT), developing connected and smart healthcare devices for optimised chronic and ageing care.
Founded by Dr Mabel Yen Ngoc Nguyen, a Phd researcher in biomedical engineering, EloCare has developed a wearable device and an app that monitors more than 35 symptoms of menopause and records and interprets women’s data to give them an insight into their health condition.
The Singapore-based start-up won Enterprise Singapore’s ESG Healthcare Open Innovation Challenge in June 2021 and it was awarded US$1.5m to develop and deploy its research-based solutions in partnership with other healthcare providers.
ZaZaZu

Jingjin Liu
The first B2B education platform for women that tackles taboo topics, ZaZaZu aims to help women better understand their bodies, remove self-limiting beliefs and unleash their true potentials.
Jingjin Liu, founder and CEO, created the platform to help women get to know themselves and better navigate life challenges. Through workshops and professional support, ZaZaZu tackles topics including microaggression, harassment, building confidence, female health and relationships, empowering women to take control of their lives.
Simone Health
In September 2020, Maria Wang-Faulkner co-founded Simone Health, a psychology-based digital therapeutic and remote screening and monitoring platform, to help women manage polycystic ovary syndrome (PCOS) – a condition that affects over 116 million women worldwide.

Maria Wang-Faulkner
The company works with experts, nutritionists, personal trainers and psychologists to help women get their symptoms under control so that they have the time, energy, and confidence to thrive.
The platform supports users through behavioural science, live group coaching, social support and unique accountability features, focusing on hormones that drive the most common PCOS symptoms.
Niramai Health Analytix
India-based start-up, Niramai, has developed a novel software-based medical device to detect breast cancer at a much earlier stage than traditional methods or self-examination.

Geetha Manjunath
As breast cancer remains the second leading cause of cancer death in women, the company aims to provide a low-cost, radiation-free, automated, portable cancer screening tool that can be operated in any clinic.
With more than 25 years of research expertise in IT industry, CEO and founder, Geetha Manjunath, has developed the computer-aided diagnostic engine as a cancer diagnosis test for hospitals as well as large scale screening in rural and semi-urban areas.
fermata
fermata, a Tokyo- and Singapore-based company providing market entry services and sales channels focusing on women’s health, is on a mission to close the opportunity gap by harnessing the power of new femtech solutions.
The company aims to equip women with the tools and knowledge about their bodies to achieve their goals, transform women’s biological changes from a deterrent to a driving force in achieving their goals and expand the femtech market in Asia by bringing in global solutions to Singapore and Japan.
Passionate about promoting a better access to medicine, Amina Sugimoto, CEO and co-founder, launched fermata to transform taboos into triumphs and question the status quo using the power of technology.
News
Jill Biden visits Imperial on women’s health and AMR mission

Former US first lady Dr Jill Biden visited Imperial College Healthcare NHS Trust and Imperial College London to explore work on women’s health and antimicrobial resistance.
The visit was hosted by professor the Lord Darzi of Denham, who chairs the Fleming Initiative and directs Imperial’s Institute of Global Health Innovation.
Dr Biden, chair of the Milken Institute’s Women’s Health Network, spoke about the impact scientists, clinicians, innovators and investors can have on improving women’s healthcare.
Dr Biden stressed the importance of “collaboration, prevention and education” in improving women’s health globally.
At the museum, Dr Biden and Esther Krofah, executive vice-president of health at the Milken Institute, heard about the worldwide significance of the discovery and the contribution of women who, during wartime Britain, grew penicillin in bedpans to support early experimentation.
The discussion also explored how AMR is a key women’s health issue, with women disproportionately affected in low and middle-income countries, and in high-income settings where women are more likely than men to be prescribed antibiotics.
Dr Biden was shown an architectural model of the Fleming Centre in Paddington, which will bring together research, policy and public engagement to address AMR worldwide.
The second part of the visit brought together Imperial clinicians, researchers and innovators for a roundtable on women’s health priorities, including improving diagnosis, equity in maternity care and support during the menopause transition.
Participants highlighted wide variation in the quality of care for conditions affecting women and called for fairer access to services, with the postcode lottery named as a priority to address.
Professor Tom Bourne, consultant gynaecologist and chair in gynaecology at Imperial’s Department of Metabolism, Digestion and Reproduction, described how AI could improve diagnostic accuracy for conditions such as endometriosis.
Equity emerged as a central theme.
Professor Alison Holmes, professor of infectious diseases at Imperial College London and director of the Fleming Initiative, highlighted persistent gaps in women’s representation in clinical trials, including antibiotic studies, which limits the ability to optimise care and treatments.
Dr Christine Ekechi, consultant obstetrician and gynaecologist at Imperial College Healthcare NHS Trust, drew on national maternity investigations to underline the importance of valid data, meaningful engagement with affected communities and rebuilding trust.
Menopause and midlife health were also identified as priorities for clinical research.
Professor Waljit Dhillo, consultant endocrinologist and professor of endocrinology and metabolism in Imperial’s Department of Metabolism, Digestion and Reproduction, described a new treatment for hot flushes, including for women unable to take hormone replacement therapy, such as those with a history of breast cancer.
The discussion then turned to bringing innovation into health systems. Innovators shared how data and technology are being used to close gaps in women’s health, while noting challenges in accessing funding to grow and scale.
Dr Helen O’Neill and Dr Deidre O’Neill, co-founders of Hertility Health, described predictive algorithms using self-reported data to help diagnose gynaecological conditions at scale.
Embedded into clinical workflows, the technology could reduce waiting times, identify conditions earlier and improve outcomes. They noted how “we have cures for the rarest genetic conditions but don’t even have the answers to common women’s health issues.”
Dr Lydia Mapstone, Dr Tara O’Driscoll and Dr Sioned Jones, co-founders of BoobyBiome, outlined work creating products that harness beneficial bacteria found in breast milk to support infant health.
By isolating and characterising key microbial strains, BoobyBiome has created synbiotics, combinations of beneficial bacteria and the food that nourishes them, to make these benefits accessible to all babies.
Speakers throughout the visit stressed the need to reduce variation in care quality and outcomes for women, strengthen prevention and education, and address power and equity in women’s health.
Professor the Lord Ara Darzi said: “It was a privilege to welcome Dr Biden and the Milken Institute to Imperial to meet some of the outstanding researchers, clinicians and innovators advancing women’s health.
“Imperial’s unique combination of clinical excellence and world-leading research positions us at the forefront of tackling the biggest health challenges facing society and the UK’s ambition for innovation demands nothing less.
“For too long, the health needs of women and girls across their life course have not received the attention they deserve.
“By working together across borders and disciplines, we can transform equitable access to care, accelerate the detection and treatment of disease, and ultimately improve health outcomes for millions of women in the UK and around the world.”
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