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Five Asian femtech start-ups to watch out for in 2022

Countries like Singapore, India and Japan are set to make the most of the femtech boom

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Femtech analytics predicts that Asia will be seeing the world’s fastest growth in women’s health apps by 2026

For centuries, women’s health has been overlooked and underfunded, remaining to this day a taboo subject in many parts of the world.

In the last decade, however, this historically risky industry has boomed, attracting approximately US$5.7 billion in funding worldwide in 2021.

Here we highlight five Asian femtech start-ups to watch out for.

Elo Care 

EloCare specialises in the internet of medical things (IoMT), developing connected and smart healthcare devices for optimised chronic and ageing care.

Mabel Yen Ngoc Nguyen - CEO & Co-Founder @ EloCare - Crunchbase Person Profile

Dr Mabel Yen Ngoc Nguyen

Founded by Dr Mabel Yen Ngoc Nguyen, a Phd researcher in biomedical engineering, EloCare has developed a wearable device and an app that monitors more than 35 symptoms of menopause and records and interprets women’s data to give them an insight into their health condition.

The Singapore-based start-up won Enterprise Singapore’s ESG Healthcare Open Innovation Challenge in June 2021 and it was awarded US$1.5m to develop and deploy its research-based solutions in partnership with other healthcare providers.

 

ZaZaZu

Jingjin Liu

The first B2B education platform for women that tackles taboo topics, ZaZaZu aims to help women better understand their bodies, remove self-limiting beliefs and unleash their true potentials.

Jingjin Liu, founder and CEO, created the platform to help women get to know themselves and better navigate life challenges. Through workshops and professional support, ZaZaZu tackles topics including microaggression, harassment, building confidence, female health and relationships, empowering women to take control of their lives.

 

Simone Health 

In September 2020, Maria Wang-Faulkner co-founded Simone Health, a psychology-based digital therapeutic and remote screening and monitoring platform, to help women manage polycystic ovary syndrome (PCOS) – a condition that affects over 116 million women worldwide.

Maria Wang-Faulkner

The company works with experts, nutritionists, personal trainers and psychologists to help women get their symptoms under control so that they have the time, energy, and confidence to thrive.

The platform supports users through behavioural science, live group coaching, social support and unique accountability features, focusing on hormones that drive the most common PCOS symptoms.

 

 

Niramai Health Analytix

India-based start-up, Niramai, has developed a novel software-based medical device to detect breast cancer at a much earlier stage than traditional methods or self-examination.

Geetha Manjunath

As breast cancer remains the second leading cause of cancer death in women, the company aims to provide a low-cost, radiation-free, automated, portable cancer screening tool that can be operated in any clinic.

With more than 25 years of research expertise in IT industry, CEO and founder, Geetha Manjunath, has developed the computer-aided diagnostic engine as a cancer diagnosis test for hospitals as well as large scale screening in rural and semi-urban areas.

fermata

fermata, a Tokyo- and Singapore-based company providing market entry services and sales channels focusing on women’s health, is on a mission to close the opportunity gap by harnessing the power of new femtech solutions.

Amina Sugimoto

The company aims to equip women with the tools and knowledge about their bodies to achieve their goals, transform women’s biological changes from a deterrent to a driving force in achieving their goals and expand the femtech market in Asia by bringing in global solutions to Singapore and Japan.

Passionate about promoting a better access to medicine, Amina Sugimoto, CEO and co-founder, launched fermata to transform taboos into triumphs and question the status quo using the power of technology.

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Jill Biden visits Imperial on women’s health and AMR mission

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Former US first lady Dr Jill Biden visited Imperial College Healthcare NHS Trust and Imperial College London to explore work on women’s health and antimicrobial resistance.

The visit was hosted by professor the Lord Darzi of Denham, who chairs the Fleming Initiative and directs Imperial’s Institute of Global Health Innovation.

Dr Biden, chair of the Milken Institute’s Women’s Health Network, spoke about the impact scientists, clinicians, innovators and investors can have on improving women’s healthcare.

Dr Biden stressed the importance of “collaboration, prevention and education” in improving women’s health globally.

At the museum, Dr Biden and Esther Krofah, executive vice-president of health at the Milken Institute, heard about the worldwide significance of the discovery and the contribution of women who, during wartime Britain, grew penicillin in bedpans to support early experimentation.

The discussion also explored how AMR is a key women’s health issue, with women disproportionately affected in low and middle-income countries, and in high-income settings where women are more likely than men to be prescribed antibiotics.

Dr Biden was shown an architectural model of the Fleming Centre in Paddington, which will bring together research, policy and public engagement to address AMR worldwide.

The second part of the visit brought together Imperial clinicians, researchers and innovators for a roundtable on women’s health priorities, including improving diagnosis, equity in maternity care and support during the menopause transition.

Participants highlighted wide variation in the quality of care for conditions affecting women and called for fairer access to services, with the postcode lottery named as a priority to address.

Professor Tom Bourne, consultant gynaecologist and chair in gynaecology at Imperial’s Department of Metabolism, Digestion and Reproduction, described how AI could improve diagnostic accuracy for conditions such as endometriosis.

Equity emerged as a central theme.

Professor Alison Holmes, professor of infectious diseases at Imperial College London and director of the Fleming Initiative, highlighted persistent gaps in women’s representation in clinical trials, including antibiotic studies, which limits the ability to optimise care and treatments.

Dr Christine Ekechi, consultant obstetrician and gynaecologist at Imperial College Healthcare NHS Trust, drew on national maternity investigations to underline the importance of valid data, meaningful engagement with affected communities and rebuilding trust.

Menopause and midlife health were also identified as priorities for clinical research.

Professor Waljit Dhillo, consultant endocrinologist and professor of endocrinology and metabolism in Imperial’s Department of Metabolism, Digestion and Reproduction, described a new treatment for hot flushes, including for women unable to take hormone replacement therapy, such as those with a history of breast cancer.

The discussion then turned to bringing innovation into health systems. Innovators shared how data and technology are being used to close gaps in women’s health, while noting challenges in accessing funding to grow and scale.

Dr Helen O’Neill and Dr Deidre O’Neill, co-founders of Hertility Health, described predictive algorithms using self-reported data to help diagnose gynaecological conditions at scale.

Embedded into clinical workflows, the technology could reduce waiting times, identify conditions earlier and improve outcomes. They noted how “we have cures for the rarest genetic conditions but don’t even have the answers to common women’s health issues.”

Dr Lydia Mapstone, Dr Tara O’Driscoll and Dr Sioned Jones, co-founders of BoobyBiome, outlined work creating products that harness beneficial bacteria found in breast milk to support infant health.

By isolating and characterising key microbial strains, BoobyBiome has created synbiotics, combinations of beneficial bacteria and the food that nourishes them, to make these benefits accessible to all babies.

Speakers throughout the visit stressed the need to reduce variation in care quality and outcomes for women, strengthen prevention and education, and address power and equity in women’s health.

Professor the Lord Ara Darzi said: “It was a privilege to welcome Dr Biden and the Milken Institute to Imperial to meet some of the outstanding researchers, clinicians and innovators advancing women’s health.

“Imperial’s unique combination of clinical excellence and world-leading research positions us at the forefront of tackling the biggest health challenges facing society and the UK’s ambition for innovation demands nothing less.

“For too long, the health needs of women and girls across their life course have not received the attention they deserve.

“By working together across borders and disciplines, we can transform equitable access to care, accelerate the detection and treatment of disease, and ultimately improve health outcomes for millions of women in the UK and around the world.”

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AHA campaign to raise awareness of heart disease in women

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Fashion, beauty and lifestyle retailers have joined the American Heart Association to raise awareness of heart disease in women.

The Go Red. Shop with Heart. campaign launched at the New York Stock Exchange on 30 January.

Retailers will ask for donations at checkout in February or donate a percentage of proceeds from selected items.

More than four in 10 women in the US have some form of cardiovascular disease, a term for heart and blood vessel conditions such as heart disease and stroke.

Heart disease and stroke kill more women in the US each year than all forms of cancer combined.

Brands taking part include Away, Commando, Lafayette 148, Michael Kors, Reebok, ShopSimon.com, Summersalt, Torrid and White & Warren.

More than 40 other nationwide retailers are also inviting customers to support the organisation this February through its Life Is Why campaign.

Nancy Brown is chief executive officer of the American Heart Association.

She said: “Nearly 1 in 3 women die from cardiovascular disease each year, yet women are still profoundly under-represented in the clinical research, science and medicine that could save their lives.

“Retailers and consumers are uniquely positioned to turn everyday moments into meaningful change through Go Red. Shop with Heart.”

According to the American Heart Association 2026 Heart Disease and Stroke Statistics Update, heart disease is the leading cause of death in the US and stroke is the number four cause of death.

The organisation projects that at least six in 10 US adults will have cardiovascular disease within the next 30 years and related costs are expected to triple.

However, approximately 80 per cent of cardiovascular disease is preventable through lifestyle changes.

Mindy Grossman is a volunteer board member at the American Heart Association and partner and vice chair of Consello.

Grossman said: “Retail has always been a powerful connector.

“Shop with Heart gives our industry a shared platform to lead with purpose and unite consumers in support of heart health.”

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Milken launches women’s health network platform

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Milken Institute has launched the Women’s Health Network digital platform with Velir x Brooklyn Data to speed collaboration and investment across research, care and technology.

The new website creates a hub for members to share content, connect and coordinate projects, with branding and the first public Drupal build delivered by Velir x Brooklyn Data. A launch video premiered on 4 November 2025 at the inaugural steering committee and member luncheon in Washington DC, then featured at the Milken Institute Future of Health Summit.

Phase two is scheduled for February 2026, adding member log-ins for networking and content exchange. Phase three in April 2026 will add advanced collaboration tools and expanded community features.

“This launch represents the type of mission-driven, cross-sector digital work we are incredibly proud to support,” said Eliza Pare, vice-president of client services at Velir. “The Women’s Health Network is poised to transform collaboration in women’s health, and we’re honoured to help build the digital infrastructure that will make that possible.”

Chaired by former first lady Dr Jill Biden, the Women’s Health Network brings together leaders from industry, startups, investors, health systems, patient groups, academia and philanthropy. More than 100 members have joined, with a steering group that includes organisations such as the American Cancer Society, American Heart Association, Amgen, Deloitte, GE Healthcare, Merck, Microsoft, Northwell Health, Organon and others.

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