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Opinion

It’s time to invest in making change for the health of women

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By Carolee Lee, CEO/Founder Women’s Health Access Matters (WHAM)

Big, visible trends are all around us: AI. Big data. Explosive technology growth.  

There are more big trends which hide in plain sight: Women are 51 per cent of the U.S. population. Women live longer than men.

 

Women are much more likely than men to experience certain diseases and disorders like dementia, and experience cardiac arterial disease and lung cancer quite differently.   

Trends like these translate into big economic opportunity.

The longstanding underrepresentation of women in health research means there is big economic opportunity today, especially in the specific health areas where women are particularly affected.  

WHAM has done the maths on just how big the economic opportunity could be.  

WHAM is a nonprofit organisation working to increase awareness of and accelerate funding for women’s health research to transform women’s lives. 

We commissioned the RAND Corporation to conduct a series of studies that examine the impact of accelerating sex–based health research on women, their families, and the economy, examining in depth rheumatoid arthritis (autoimmune), Alzheimer’s disease (brain), coronary artery disease (heart) and lung cancer (cancer).

The WHAM Report: The Case to Fund Women’s Health Research highlights findings across the first three diseases in one brief report.

The findings are clear.  

Because women are impacted disproportionately by certain health issues, differently from men for others, and exclusively affected by some, there is tremendous current investment opportunity. 

Whenever I talk about The WHAM Report and its findings, people are astonished. 

They ask, why isn’t there more research on these issues that impact women’s health research so profoundly, especially given the power of women to drive the economy?

All women who live long enough go through menopause, but when we say the words “women’s health” we mean a lot more than women’s ovaries. 

We mean that 9 of 10 Lupus cases are women. We mean that 2/3 of Alzheimer’s patients are women. We mean that women are 50 per cent more likely than men to die in the year after a cardiac event. 

Of the 1 in 5 U.S. population who are afflicted with an autoimmune disorder, women are 4 out of 5 of those. That’s 80 per cent of some 50 million people for autoimmune disorders alone.   

The economic opportunity in these disease areas is outsized: to date, women have barely been included in the vital research which improves health outcomes.

Women represent $15 out of every $100 invested in lung cancer, even though lung cancer is the number one cancer killer of women.

Women represent $7 out of every $100 invested in rheumatoid arthritis research, even though they are 60 – 80 per cent of the patients. 

Women represent $12 out of every 100 spent on Alzheimer’s and related disorders research, though women are 66 per cent of the patients. 

Women represent less than $5 out of every $100 spent on cardiovascular research, although coronary arterial disease is the number one killer of women.  

The WHAM Report estimates the potential gains in detail, using microsimulation models which were vetted by a diverse panel of experts.

The case for funding women’s health is clear: if we invest $350 million in women’s health research across just four diseases, we get $14 billion in returns to our economy.

Many of us believe ageing – just the act of getting older — means more health issues, plain and simple. Maybe it does. 

Perhaps because of that, living well for longer is practically a national movement, especially for women.  

Meanwhile, women are about to be the beneficiaries of the biggest wealth transfer in U.S. history.  

As the number of women — and of ageing and wealthy women in particular — continues to grow in the U.S., there is going to be greater demand for solutions to the health challenges that affect women in outsized numbers. 

Healthcare systems, physicians, and employers alike need those solutions — not to mention the individuals whose quality of life and productive employability are impacted. 

These disorders drive women out of productive work, whether because they have inadequate treatment options or are caring for their families.     

The research that can develop therapies that are truly precision medicine is technology driven. 

Femtech leaders, innovators, clinicians, researchers, patient advocates and investors — all have a role to play in developing, bringing to market, and deploying transformative therapies that keep women in the workforce and live well. 

We know that research works.

Lung cancer is the #1 cause of cancer death in women, killing 150 per cent as many women as breast cancer. Non-smoking women are twice as likely to get lung cancer as non-smoking men. 

Yet perhaps because $7 was spent on research that included men for every $1 of research that included women, lung cancer diagnoses for men have fallen by 36 per cent even as women’s lung cancer diagnoses have risen by 84 per cent. 

To repeat: research works.  

When a woman has a cancer diagnosis, as much as she may try to keep everything “normal” for herself and her family, the reality is that her labor productivity is negatively impacted as her healthcare costs rise. 

Ditto for when a woman has an autoimmune disorder diagnosis, or has a cardiac event. 

Her new normal is constrained labour productivity and growing healthcare costs. 

And even if she doesn’t have the diagnosis for Alzheimer’s or related dementias, nearly 2 million women have been pulled out of the workforce to care for loved ones – whether parents, or partners – because there are no really good and cost-effective options for care. 

In 2020, Alzheimer’s cost the economy $305 billion dollars. Some of that funded employment, in caregiver fields already notoriously under-capacitated. 

$305 billion dollars is nearly $1000 per person, for every single individual in the U.S.

Isn’t that money we want to transfer back into the economy in the form of returns on investment?

Outsized gains can be realised because of the sex-based disease and outcome disparities. 

WHAM’s findings of a $14 billion return on $350 million invested underscore that now is the time to double down on investment with an eye towards returns – financial, economic, and in individual quality of life.  

Join the movement. Invest in making change for the health of women.

 

Opinion

At-home ovulation test nearly as accurate as ultrasound, research finds

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A new clinical study has found that an at-home device for tracking reproductive hormones can identify ovulation with an accuracy that closely matches hospital-grade ultrasound scanning, in what researchers describe as a significant step for women’s health technology.

The findings, published this week in Reproductive BioMedicine Online, come from an 18-month trial led by Dr Thomas P. Bouchard that followed 121 ovulatory cycles and included 890 transvaginal ultrasound scans. 

The study compared results from the Mira at-home hormone monitor, which tracks four hormones through urine samples, against the two methods long considered the clinical gold standard: ultrasound-confirmed ovulation and blood serum testing.

Researchers found that the day of ovulation, as confirmed by repeated ultrasound scans, fell within a day of the peak in luteinising hormone (LH) detected by the device in 96 per cent of cycles studied.

A new benchmark after 25 years

The study’s authors say it represents the first time a quantitative, multi-hormone at-home monitor has been validated against blinded ultrasound scanning under STARD guidelines, the internationally recognised standard for reporting diagnostic accuracy research. 

Existing consumer fertility trackers, they note, have largely relied on simpler yes/no hormone readings or date-based algorithms that have gone unchanged for a quarter of a century.

The device tracks four hormones: LH, the oestrogen metabolite E13G, the progesterone metabolite PDG, and follicle-stimulating hormone (FSH).

What the data showed

Alongside the headline ultrasound comparison, researchers reported several other findings:

  • Blood test correlation: readings from first-morning urine samples closely tracked blood serum levels drawn within 90 minutes, with the strongest correlation for LH, followed by progesterone and oestrogen metabolites, and a weaker but still notable link for FSH.
  • Hidden variability in “regular” cycles: even among participants with typically regular periods, 11 per cent of cycles were found to be anovulatory, meaning no egg was released. In a further 12.4 per cent of cycles, ovulation occurred while LH was still climbing rather than after it peaked – a pattern researchers say calendar-based apps and single-day tests would likely miss.
  • Earlier warning of fertility window: rising oestrogen signals were detectable roughly five to six days before ovulation, reflecting the natural development of ovarian follicles and offering an earlier indication of the fertile window than LH tracking alone.

‘Precise biological data without the clinic visits’

Dr Bouchard, the study’s lead author, said the research set a new bar for evaluating consumer fertility devices.

“For over two decades, at-home fertility tracking was based on qualitative indicators without providing quantitative hormone values,” he said, adding that testing the device against nearly 900 ultrasound scans under a blinded protocol gave the field a rigorous new benchmark.

Sylvia Kang, founder and chief executive of Mira, said the results pointed to a broader shift in how reproductive health could be monitored.

“Women deserve precise biological data about their reproductive health without needing constant clinic visits and serial blood draws,” she said, describing the findings as evidence that at-home testing could deliver “clinic-grade hormonal visibility.”

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Opinion

Why health AI needs to read between the lines

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Sahar Abid is a Science Associate at Ema EQ, where she works on cultural sensitivity and bias in AI.

A woman asks an AI health assistant about postpartum depression.

She mentions that her in-laws are telling her to “push through” and skip medical help, even as her symptoms get harder to manage. She never says where she is from or names her background.

The assistant describes the condition and gives her a hotline number. It sounds correct, but it misses what she needs.

That gap is more common than the industry admits, and it points to a blind spot in how we test health AI for bias.

Most bias testing looks at what people explicitly say.

The typical way to check an AI for bias is to label a prompt with someone’s demographic details and see if the answer changes. That catches some problems but misses a bigger one.

Most people do not lead with their identity. They lead with their situation. The woman above told the assistant everything it needed to help her, just not in the form of a label.

Her real question was not only “what is postpartum depression?” It was “how do I get care when the people around me don’t want me to?

When family members hold sway over health decisions, and in many communities they do, advice that asks someone to overrule their family is not something they can act on.

The AI didn’t say anything factually wrong. It answered a different question than the one she was living.

We call this culturally implicit bias, meaning the AI misses the cultural context a situation implies rather than the context a person spells out.

When systems are trained to notice only the explicit cues, they fall back on a default answer built for the majority. For everyone else, the response can feel generic, off-target, or discouraging enough that they stop looking for help.

In health, that is not small. The people most likely to be missed are often the ones the system already underserves.

What we set out to test.

At Ema, we wanted to know how well AI picks up on cultural context that is implied but never stated. So we built our own way to test for it, across a range of communities and real situations like postpartum depression and fertility, using questions that carried cultural meaning without announcing it.

The patterns were consistent. Models often missed the meaning underneath the question. They dropped the specific details a person did share and smoothed them into something generic.

And even when they pointed toward real care, they tended to offer one option instead of choices that might actually fit a person’s life. Any one of those can be the difference between someone following the advice and walking away from care.

Why this matters for anyone building health AI.

Getting this right is the right thing to do, and it also works better.

When an answer reflects a person’s real context, people trust and act on the recommendations more, so they get the help and support they need.

Testing for it is harder than the shortcut most teams use. Swapping a name or a demographic label in and out is easy. Checking whether a model actually understands the human context around a question takes more care.

The shortcut teaches models to perform cultural competence instead of practicing it. No matter how much or how little someone chooses to share, they deserve an answer that is warm, complete, and usable.

A better question.

The bar for equitable health AI should be “does it serve someone who never told you who they are?” It is the harder test, but it determines whether real people get help.

The work of getting there is far from finished, and it is exactly what we are building toward at Ema.

Sources: Naidoo, V., & Chadha, K. K. (2025), Culturally responsive AI chatbots: from framework to field evidence, Computers in Human Behavior: Artificial Humans. Souligne, N., & Subbian, V. (2026), FairLogue: A toolkit for intersectional fairness analysis in clinical machine learning models.

Learn more about Ema EQ

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Opinion

anna perimenopause app launches across 39 markets

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A perimenopause app that maps existing smartwatch data to the menopausal transition has launched across 39 markets in the UK and Europe.

anna app uses information already recorded by wearables, including sleep, heart rate and body temperature, and returns one suggested lifestyle action each morning alongside the research behind it.

The company says each rule in its library links a defined pattern in a woman’s own data to a specific action. The recommendations were developed with an advising clinician and draw on more than 300 published studies.

The company says recommendations are not generated automatically and each can be traced to research reviewed by a doctor.

The app was built by two women in Riga, has been funded without outside investment and was tested with women in the UK over three months before launch.

Perimenopause is the period of hormonal change before periods stop and usually begins after 40.

The company says one of the challenges is the unpredictability of the transition, with sleep, energy, mood and concentration potentially changing from week to week.

Because the experience varies between women, the developers say it can be difficult to find care tailored to individual needs. After 45, there is also no reliable blood test to confirm perimenopause.

The transition can coincide with a busy period in women’s working lives.

CIPD research published in 2023 found that 27 per cent of working women aged 40 to 60 with menopause symptoms said they had affected their career progression, equivalent to around 1.2m women in the UK.

Some 79 per cent said they felt less able to concentrate.

The long-running Study of Women’s Health Across the Nation, which has followed thousands of women through the menopausal transition, found that cognitive difficulties reported during perimenopause appear to be time-limited, with improvement returning in early postmenopause.

The developers say anna differs from standard wearable data by interpreting measurements specifically in the context of perimenopause.

A smartwatch may show changes in sleep, heart rate or temperature, but anna is designed to look at combinations of those signals and link them to lifestyle guidance for that day.

The app is also designed to work without daily symptom logging.

Users can complete an optional daily check-in if they want to add more context, but the app can operate without a symptom diary or daily manual entries.

It uses information from a compatible device the user already owns, such as a watch, ring or band.

Elina Pika-Lepere, co-founder and chief executive of anna app, said: “Perimenopause arrives exactly when a woman has the least spare capacity. She is often at the peak of her career, raising children, caring for ageing parents. What she has lost is not information, it is predictability.

“We built anna to offer a helping hand and evidence-based guidance through a stage that is difficult but temporary.”

The company gave the example of a morning when a user’s watch shows she has slept well below her own 28-day average.

Rather than simply telling her she is tired, anna may suggest choosing one priority and working on it in 25-minute blocks with a short break between them.

The app also displays the sleep and concentration research used for the recommendation.

anna was founded by Pika-Lepere, who spent 15 years building products in advertising, retail and e-commerce, and product lead Zanda Freimane, whose background is in product management in fintech and e-commerce.

The wider team includes a mathematician and university researcher advising on data architecture, a senior developer and a user experience adviser from a Baltic unicorn company.

anna app is not a medical device and does not provide medical advice.

Its guidance is limited to lifestyle support, and the company describes the app as a tool to complement a doctor rather than replace professional medical care.

anna app is available on iOS across 39 markets in the UK and Europe and is listed on the App Store as anna: Perimenopause & Sleep.

The app is in English and works with Apple Watch, Garmin, Fitbit, Oura and Whoop through Apple Health.

The company says user data is hosted in the EU and is never sold.

The service costs £13.99 a month or £99.99 a year in the UK and €14.99 a month or €99.99 a year in the euro area after a seven-day free trial.

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