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US start-up launches virtual health services for college women

Women will have access to a care team of gynaecologists, psychiatrists, family medical practitioners, therapists and nurses

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A US digital healthcare company supporting young women has announced the rollout of its virtual services on campuses across New YorkCaliforniaOhio and North Carolina.

Caraway will provide virtual access to mental, physical and reproductive care services for four million college women, representing 25 per cent of college women in the US.

The company provides on-demand access to online healthcare services in an effort to help college women get the care they need.

“Caraway is taking action to address the needs of college women+”, said Caraway CEO and co-founder, Lori Evans Bernstein.

“At a time when colleges are acutely aware of the need to improve student life because of the growing mental health epidemic and increasing barriers to reproductive care, Caraway offers a solution which provides personalised healthcare services, support and guidance for women+ to gain independence and agency in their healthcare decisions.”

With the intensifying demand for healthcare services from the US’s population of approximately 15 million college women, the company began offering its services in New York in early September with a fast-follow in California.

Now, this month, the firm extends its offerings in Ohio and North Carolina.

Caraway currently has members on 34 college campuses and universities and has recruited an initial cohort of campus advisors, student interns representing a diverse and entrepreneurial group of women spreading awareness among their peers.

The company aims to provide care for people of all gender identities and expressions and design services around all women and individuals assigned female at birth.

Camden Robertson, 19, a Caraway campus advisor at Pace University, said: “Women have consistently been left behind in the health space, especially women of color, women with low incomes, and members of the LGBTQIA+ community.

“We cannot be active in building a better world if we do not first have access to what keeps our minds and bodies healthy.”

The start-up wants to offer patients better collaboration with their doctors as well as access to care through its app, allowing users to contact nurse practitioners, get referrals to in-person care and order home tests for UTIs and STIs.

“We learned almost immediately that our clinical model is spot on and members love it,” said chief health officer, Dr Cheryl Baggeroer.

“Our first appointment was a distillation of the care, support and education that is fundamental to the needs of college women+ – a prescription for affordable contraception, help with navigating insurance roadblocks, and care for mental health.

“For many of our members this is their first time accessing healthcare independently which creates a great deal of anxiety.

“We are hearing responses like, ‘I wish I had this the second I turned 18!,’ ‘You actually explained to me why this is happening,” and ‘I have never experienced a more thorough doctor encounter before.”

Founder, Evans Bernstein, added: “The mission and vision of Caraway are especially important in these turbulent times when a woman’s right to make their own healthcare decisions is being challenged.

“We are dedicated to working alongside college communities so that every young woman feels safer, healthier and has the care, information and support they need and deserve.”

Caraway plans to expand further throughout the US. Its services are available via the Apple App Store and Google Play.

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Why cardiovascular health deserves a spotlight in femtech

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When we think about women’s health innovation, certain categories immediately come to mind: fertility tracking, pregnancy care, menopause management.

These are vital areas that have long been neglected, and the femtech revolution has brought much-needed attention and resources to them.

But there’s another area of women’s health that remains dangerously overlooked, despite being the leading cause of death for women worldwide: cardiovascular disease.

Heart disease kills more women than all forms of cancer combined, yet most women don’t know this.

For decades, cardiovascular research has been designed around male bodies, male symptoms, and male experiences.

The result is a healthcare system that often fails to recognise when women are having heart attacks, misdiagnoses their symptoms and prescribes treatments that were never tested on female patients.

Women are more likely to die from their first heart attack or stroke than men, and they’re less likely to receive life-saving interventions in time.

This is precisely why the Femtech World Awards have teamed up with Women As One to create a dedicated category for cardiovascular health innovation.

With this award, we want to shine a light on the entrepreneurs, researchers, clinicians and advocates who are working to close not just a gap in care but a gap in innovation, research and recognition.

The cardiovascular health innovation award is an opportunity to celebrate this work and to call for more of it.

If you know of a company, researcher, or organisation doing groundbreaking work in cardiovascular health for women, now is the time to nominate them.

Perhaps it’s a startup developing wearable technology that predicts cardiac events in pregnant women. Maybe it’s a research team uncovering the links between hormonal health and heart disease.

It could be a community health initiative bringing cardiovascular screening to underserved populations of women.

Whoever they, or you are, submit your nomination here.

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WHO hosts parliamentary dialogue on women’s health

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The World Health Organization (WHO) welcomed a delegation of parliamentarians to its Geneva headquarters for a high-level dialogue on women’s health and sexual and reproductive health and rights.

The meeting on 20 January 2026 focused on women’s health, sexual and reproductive health and rights, noncommunicable diseases (long-term conditions such as cancer and diabetes) and global health cooperation.

The exchange was convened by the Konrad-Adenauer-Stiftung and the UNITE Parliamentarians Network for Global Health, bringing together parliamentarians from Albania, Germany, Georgia, Mexico, Slovakia, South Africa, Sri Lanka, Sweden and Zimbabwe.

A central theme was the need to move beyond fragmented approaches to women’s health.

Dr Alia El-Yassir, WHO director for gender, equity and diversity, highlighted that outcomes are shaped by gender inequalities, social norms and structural barriers across the life course, requiring coordinated action across health systems.

Thirty years after the Beijing Declaration and Platform for Action, a landmark framework adopted in 1995 to advance gender equality and women’s rights, Dr Anna Coates, WHO gender equality technical lead, noted that progress on women’s health remains uneven.

She called for health systems that are more gender-responsive and able to address women’s health holistically across the life course.

Parliamentarians stressed that health is inseparable from wider social and economic policies, and called for stronger links between evidence, legislation and measurable impact at country level.

The meeting also focused on sexual and reproductive health and rights, where parliamentarians expressed interest in engaging on issues that directly affect their constituents.

Dr Pascale Allotey, director of WHO’s Department of Sexual, Reproductive, Maternal, Child, Adolescent Health and Ageing, outlined WHO’s life-course approach to sexual and reproductive health and rights.

She highlighted how needs evolve from birth to older age and how these are shaped by social determinants, humanitarian crises and demographic trends.

Dr Allotey underscored the role of parliamentarians in advancing sexual and reproductive health and rights and the importance of continued engagement with WHO to support evidence-based policy-making.

The agenda highlighted cancer as a growing priority for women’s health and for health system sustainability. Dr Prebo Barango, lead for the Cervical Cancer Elimination Initiative, Dr Meghan Doherty, consultant for palliative care, and Santiago Milan, lead for the WHO Global Platform for Access to Childhood Cancer Medicine, presented WHO’s integrated approach to cancer control.

Palliative care is treatment and support that aims to improve quality of life for people with serious illness by managing pain and other symptoms.

The discussion underlined the need for sustained political commitment and domestic investment to address noncommunicable diseases.

Parliamentarians shared national experiences showing the social and economic impacts of cancer on families and caregivers, reinforcing the importance of improving health literacy, reducing stigma and delivering people-centred care.

The meeting also addressed the state of global multilateralism.

Dr Jeremy Farrar, assistant director-general for health promotion, disease prevention and care, outlined how WHO has restructured to enhance efficiency, impact and capacity to support countries.

He reaffirmed WHO’s commitment to more systematic engagement with parliaments, recognising their role in shaping health policy, legislation and budgets.

The exchange concluded with a call for continued collaboration, including through partnerships with the Konrad-Adenauer-Stiftung and the UNITE Parliamentarians Network for Global Health, ahead of the UNITE Global Summit 2026 on 6–7 March in Manila, the Philippines.

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Women’s health firms face banking barriers after being tagged as ‘adult services’

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Financial services providers across Europe and the UK are incorrectly classifying female-focused healthcare ventures as high risk enterprises, placing them in the same category as weapons dealers and tobacco companies.

As reported by The Banker, research by advocacy organisation CensHERship found that many women’s wellness technology companies are being denied standard banking services and payment processing facilities because of flawed classification protocols.

The investigation found significant inconsistencies in how financial institutions assess these businesses. 

SheSpot, a British company specialising in female intimate wellness, received conflicting decisions from different divisions within the same bank.

Co-founder Kalila Bolton, who took part in the study, explained that one department initially classified their venture as “higher risk” alongside firearms and tobacco, while another branch of the same bank later said they were “fine with it”.

Similarly, HANX, a manufacturer of condoms designed to support vaginal microbiome health, faced payment processing rejection after being incorrectly labelled as an “adult services business”.

Published this week, the CensHERship analysis links these barriers to “outdated classification systems, over-compliance and cultural discomfort” that together prevent legitimate healthcare enterprises from accessing essential financial infrastructure.

The findings suggest that women’s wellness ventures are “routinely flagged, delayed, rejected or deplatformed”, outcomes that stem not from actual regulations but from financial and ecommerce systems that “default to caution” when dealing with women’s health topics that remain poorly understood or culturally sensitive.

CensHERship co founder Anna O’Sullivan said these results usually arise from unfamiliarity rather than deliberate discrimination.

“In most cases, this isn’t malicious or intentional — it’s what happens when people and systems meet something unfamiliar,” O’Sullivan said in a statement. 

“But this unconscious bias can materially affect a founder’s ability to start, grow and scale a business.”

Investment platform The Case for Her, which partnered with CensHERship on the report, described the issue through co founders Wendy Anderson and Cristina Ljungberg as a clear “market failure” when founders cannot secure basic banking relationships.

“Fixing this issue is essential if we want to unlock one of the most promising growth markets in global health,” they said.

Risk consultant Aoife Mansfield, managing director at Athrú Group and a contributor to the report, said that terms such as “vagina” or “menstrual” trigger automated alerts within financial systems because they appear on the same watchlists as adult entertainment or pornography, raising a “red flag” in the systems used by banks and payment service providers.

O’Sullivan urged financial service providers to update their internal procedures, review their risk tolerance settings and explicitly include women’s healthcare within their approved client categories.

“They could remove this friction almost overnight,” she said.

The CensHERship analysis includes findings from across the UK and Europe, based on survey responses from more than 30 women’s health enterprises and interviews with founders, insurance underwriters, and compliance and risk professionals.

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