News
Brain and mental health innovation shortlist revealed
Three innovative companies have been shortlisted for a Femtech World Award.
The Brain and Mental Health Innovation award honours a breakthrough innovation that has made a profound impact on the understanding, treatment, or management of brain and mental health conditions.
This award recognises an innovation that has advanced the field by improving patient outcomes, increasing accessibility to care or offering new insights into mental wellness.
The award is sponsored by Women in Cloud – a community-led economic development organisation taking action to generate $1B in net new global economic access for women entrepreneurs by 2030 through partnerships with corporations, community leaders, and policy makers.
The Women in Cloud Initiative is led in collaboration with industry and community partners such as Microsoft, M12 – Microsoft’s Venture Capital Fund, Accenture, Hitachi Solutions, Insight, Boeing, Meylah, and more.
A winner from the shortlist will be chosen by the sponsor and announced at a virtual ceremony on May 28.
Congratulations to the shortlisted organisations and thank you to everyone who entered.
Brain and Mental Health Innovation Award Shortlist

Women’s mental health is deeply connected to hormonal fluctuations, yet traditional testing is slow, expensive, and impractical for continuous monitoring.
Eli Health’s Hormometer provides real-time, at-home hormone tracking, helping women understand how cortisol, progesterone, estradiol, and testosterone impact stress, mood, and cognition.
Cortisol and progesterone testing launch in Q1 2025, with estradiol and testosterone in development, offering a comprehensive view of hormonal brain health.
At around $8 per test, Eli makes mental health support more accessible and data-driven. No more guesswork—women can finally track, understand, and take control of their mental well-being.



One in eight couples struggle to conceive, and 42 per cent of Americans have either sought fertility treatment themselves or know someone who has. As awareness around fertility challenges becomes more widespread, many are left to navigate an isolating and emotional journey with minimal resources.
In response to growing demand for fertility-centered mental health resources, Headspace partnered with fertility experts from Spring Fertility to create “Support For Your Fertility Journey.”
The content collection features guided meditations and mindfulness exercises, audio conversations, and a docu-style video series.
Mental health
Women with ADHD almost twice as likely to experience perimenopause symptoms, study finds
Entrepreneur
US startup builds wearable hormone tracker
Insight
WUKA and Royal Yachting Association partner to support women and girls in sailing
WUKA has announced a groundbreaking partnership with the Royal Yachting Association (RYA), including RYA Scotland and RYA Northern Ireland, supporting women and girls in sailing.
Building on WUKA’s growing #TackleAnything campaign – which has already reached thousands of girls across sports in the UK – this collaboration brings practical period solutions into sailing.
Together, WUKA and the RYA are committed to breaking down barriers so periods never limit confidence, participation, or performance on the water.
Ruby Raut, WUKA founder & CEO, said: “Partnering with the RYA has been incredibly important for us at WUKA.
“Sailing is an amazing way for women and girls to build confidence, and periods shouldn’t hold anyone back from enjoying the water or reaching their full potential.
“Through this partnership and our #TackleAnything campaign, we’re proud to provide practical solutions and innovative products that help female sailors feel comfortable, confident, and free to focus on learning, performing, and having fun.
“Breaking down barriers and supporting women to tackle anything — on land, at sea, and everywhere in between – has never felt more meaningful.”
WUKA, which stands for Wake-Up Kick Ass, shares the RYA’s commitment to inclusivity and empowerment.
In 2023, WUKA launched #TackleAnything, a campaign supporting women, girls and sportspeople with periods. Since its launch, the initiative has reached 3,576 girls across 46 clubs and partnered with a range of sports across the UK – from Scottish Gymnastics to Titans wheelchair basketball – helping young athletes play without limits and stay confident, comfortable, and in the game.
The brand offers period-friendly aquatic apparel and practical solutions that help women train and compete with freedom of movement and total assurance.
Through this partnership, WUKA will provide innovative period swimwear for young sailors across key RYA programmes, including the NI Sailing Team, the RYA Scotland Performance Pathway Programme, and the British Sailing Pathways Talent Academies.
By combining WUKA’s mission to challenge stigma with the RYA’s commitment to inclusion, the partnership ensures young sailors can focus on what matters most – learning, performing, and enjoying their time on the water – with confidence and comfort. RYA members will also receive a 10 per cent discount on WUKA products.
Sailing offers incredible benefits for women and girls, but time on the water can present unique challenges -particularly during menstruation.
Together, WUKA and the RYA are providing practical solutions that remove these barriers, helping young sailors participate fully and confidently in the sport.
Sara Sutcliffe, RYA CEO, said: “At the RYA, we have been making strides to break down barriers for women of all ages to help ensure they can experience the water in a supportive and positive environment.
“From education workshops and practical sessions, we want to make sure our female sailors are empowered and this partnership is another great example of how we can demonstrate possible tools to equip them to succeed”.
This partnership is part of the RYA’s wider commitment to making sailing a sport where women and girls can thrive. Alongside initiatives such as the Female Futures Group, the Women’s Race Officials Programme and all new Talent Academy Female Future’s Camps; it demonstrates a continued focus on removing barriers and creating meaningful opportunities across every stage of the sailing.
WUKA’s involvement ensures that practical solutions are available on the water, from innovative period swimwear to support resources, helping young sailors feel fully equipped and confident during training and competition.
By integrating these tools into RYA programmes, WUKA brings a new level of comfort and assurance to female athletes, allowing them to focus entirely on performance, enjoyment, and growth in the sport.
For any women and girls looking to learn more about sailing, visit www.rya.org.uk.
For more information on WUKA visit www.wuka.co.uk.
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