News
Women’s health start-up launches perimenopause hormone kit
Oova aims to give women and their physicians more insights into their perimenopause journey
The US women’s health start-up Oova has launched an at-home hormone kit to support women during perimenopause.
The kit, which tests multi-hormone biomarkers including oestrogen (E3G), comes with an app that tracks women’s data in real time.
Unlike other options on the market, which rely on blood or FSH-only urine tests that only capture a moment in time, Oova says its users are able to measure their hormone fluctuations across a 15-day period throughout a single cycle and their progress month-over-month. This, the company argues, could give women and their physicians insights into their perimenopause journey.
“There are significant gaps in hormone health research, especially as it relates to perimenopause,” says Amy Divaraniya, founder and CEO of Oova.
“We know doctors and patients alike are missing methods to pinpoint where someone is in their journey and identify how symptoms correspond to hormone changes, which often leaves women navigating this life phase in the dark. With the perimenopause hormone kit, women can better understand their bodies, while tracking data that empowers them to make informed decisions with their physicians.”
The Oova test strips are scanned into an app which utilises AI and machine learning to interpret the scan into results. Over time, the company claims its predictive algorithms begin to learn the nuances of every woman’s hormone profile to help her better manage her health.
Insights include measuring perimenopausal hormone activity, tracking physical symptoms, indicating fertility and confirming ovulation for those trying to conceive during perimenopause. It also helps users monitor their hormone patterns when starting hormone replacement therapy (HRT).
“Oova’s test serves as a significant leap forward in healthcare,” says Dr Beck Hoehn, founder of the California-based alternative healthcare practice Mighty River Wellness and advisor to Oova.
“In this stage of women’s health that has traditionally been passed over, Oova’s perimenopause kit equips both the patient and clinician with real-time, accurate insight needed to navigate the complexities with confidence and clarity.”
The launch comes weeks after Oova announced a US$10.3m funding round, led by funding from Spero Ventures, for a new subscription model.
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Wellness
FDA removes warning label from menopause drugs
News
Woman files lawsuit claiming fertility clinic ‘bootcamp’ caused her stroke
A London executive is suing a fertility clinic, alleging its IVF treatment led to her suffering a stroke.
Navkiran Dhillon-Byrne, 51, began private IVF treatment at the Assisted Reproduction and Gynaecology Centre (ARGC) in Wimpole Street, London, in April 2018.
Ten days after her treatment ended, on 28 April 2018, she suffered a stroke, which her lawyers say has left her with ongoing vision problems.
Ms Dhillon-Byrne is now suing the clinic and its head, Mohamed Taranissi, for negligence and breach of duty, saying medics failed to give her sufficient warnings about stroke risks linked to IVIg immunotherapy (intravenous immunoglobulin) – a one-off add-on treatment designed to moderate the body’s immune responses during pregnancy.
The clinic and Dr Taranissi deny liability, saying Ms Dhillon-Byrne was fully informed of the risks.
They also dispute that IVIg caused her stroke.
Central London County Court heard that Ms Dhillon-Byrne, chief marketing officer at the City of London base of an international software company, turned to private treatment after the NHS was unable to fund her IVF in 2014.
She had an unsuccessful attempt at another London clinic before choosing ARGC. She told the court she had been trying to have a child since 2014.
She said she selected ARGC after a friend recommended it, praising what they described as high success rates.
The clinic’s website describes its approach as “IVF boot camp” and promotes “in-depth investigations, daily monitoring and real-time treatment adjustments.”
Ms Dhillon-Byrne says she was not warned of the “specific” risks of thrombosis – blood clotting that can lead to stroke – in relation to the IVIg therapy.
She also says the clinic overstated her chances of success and failed to secure her “informed consent” before treatment began.
She argues that, had she been given a clear picture of her chance of a successful pregnancy, she would not have consented to IVF and the supplemental IVIg therapy.
Denying Ms Dhillon-Byrne’s claims, the clinic’s KC, Clodagh Bradley, told the court that the success rate advice given was “accurate and in accordance with the ARGC data.”
She added that Ms Dhillon-Byrne had been informed that the immune treatment was new and “still controversial.”
Lawyers said outside court that, if successful, Ms Dhillon-Byrne’s claim is likely to be worth “millions” due to the impact of the stroke on her high-flying career.
The trial continues.
Wellness
Automating inequality: When AI undervalues women’s care needs
By Morgan Rose, chief science officer at Ema
Artificial intelligence is supposed to make care smarter, faster, and fairer, but what happens when it quietly learns to see women as less in need?
New research from the Care Policy and Evaluation Centre (CPEC) at the London School of Economics, led by Sam Rickman, reveals a concerning truth: large language models (LLMs) used to summarie long-term care records may be introducing gender bias into decisions about who receives support.
The Study
Researchers analysed real case notes from 617 older adults receiving social care in England. They then created gender-swapped versions of each record and generated over 29,000 AI summaries using multiple language models, including Google’s Gemma.’
The goal was simple: would AI treat men’s and women’s needs the same way?
It didn’t.
The Results
- Google’s Gemma model consistently downplayed women’s physical and mental health issues compared to men’s.
- Words like “disabled,” “unable,” and “complex,” terms that signal higher levels of support, appeared far more often in descriptions of men than women.
- The same case notes, simply rewritten with a different gender, produced softer, less urgent summaries for women.
In other words, when the algorithm rewrote her story, her needs shrank.
The Cost of Softer Language
Language isn’t neutral. In healthcare, it’s the difference between monitor and act.
Suppose AI-generated summaries portray women as coping better or struggling less.
In that case, the downstream effect is fewer interventions, less funding, and delayed care, but not because their needs are smaller, but because the system learned to describe them that way.
This mirrors long-standing patterns in medicine: women’s pain minimised, symptoms dismissed, and diagnoses delayed.
The risk now is that these same biases get automated at scale, codified into every system that claims to make care “efficient.”
Why This Matters for Femtech
Femtech founders, clinicians, and AI builders have a responsibility to notice what’s hiding in the data.
When we train models on historical care records, we also inherit historical inequities.
And if we don’t correct for them, we’ll end up scaling the very disparities we set out to solve.
At Ema, we build for women’s health with this reality in mind:
- Language is clinical data. Every word shapes care pathways.
- Bias is not neutralised by scale. It’s magnified by it.
- Ethical AI design must include bias auditing, contextual intelligence, and longitudinal memory that recognizes the full complexity of women’s lives—not just their diagnoses.
The Path Forward
Fixing this isn’t about scrapping AI.
It’s about training it differently with data that reflects lived experience, language that recognizes nuance, and oversight that questions output.
Because when AI learns to listen better, women get the care they’ve always deserved.
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