British entrepreneur launches the first online marketplace for menstrual care

Hannah Samano launches the first menstrual care platform, aiming to change the menstruation narrative

Unfabled is the first menstrual wellbeing platform where women could find the products that they need during their cycle form a range of independent, women-owned businesses.

Founded by British entrepreneur, Hannah Samano, Unfabled aims to become women’s go-to place for sustainable, ethically sourced and plastic-free menstrual products, from first period to menopause.

“In a world where mainstream menstrual brands are garish and where sterile supermarket aisles labelled ‘feminine hygiene’ are often situated next to the pet food aisle, purchasing menstrual products just doesn’t make us feel good,” says CEO and founder, Hannah Samano, who previously worked for the multinational company Unilever.

“I founded Unfabled because I want to see a world where our self-esteem is not negatively affected by our periods,” the founder explains. “For me this starts by changing how we think about and purchase products for our menstrual self-care, by centering menstruation at the heart of how we build our wellness rituals and by building the first shop for period wellness.”

A recent survey carried out by Bloody Good Period and Fever suggested that 59 per cent of its participants have a negative experience with their periods and 73 per cent of them struggle to do their work because of it.

Unfabled wants to change the way people think about and shop for their periods, prioritising menstrual and hormonal health and celebrating women’s needs.

For more information, visit unfabled.co.