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US start-up secures US$7m in funding to ‘redesign’ healthcare for women over 65
Herself Health opes its first clinic in Minneapolis to address geriatric health
The US healthtech company Herself Health has raised US$7m in funding to open its first clinic and advance primary care for women over 65.
The company links women’s health goals with their life goals, taking into account a patient’s physical, mental, social, sexual, and spiritual needs.
Clinicians start by performing an interview and health evaluation to create a plan for care with their patients, focusing on health concerns that commonly affect women over the age of 65, such as osteoporosis, weight management and emotional wellbeing.
The founders say Herself Health will become the first fully value-based advanced healthcare business focused exclusively on women.
“With the launch of Herself Health, we are breaking the mould of one-size-fits-most healthcare, which traditionally falls short of providing the best care for women of this generation,” said Kristen Helton, Herself Health CEO who founded and led the primary and urgent care service Amazon Care.
“Our innovative and patient-obsessed care experience empowers women to keep growing bolder in mind, body, and spirit at any age.”
Data suggests women are currently misdiagnosed at higher rates than men, taking longer to diagnose and often expressing frustration at not feeling heard.
These issues are compounded with healthcare’s universal shortcomings, including not giving patients enough time with doctors and expecting them to navigate their own care across specialists.
“Kristen and Herself Health have created a model for healthcare that will give a wider population elevated and meaningful experiences they wouldn’t otherwise have access to,” said Mindy Grossman, Herself Health’s latest board addition.
“I’m thrilled to partner with a founder and company who share the mission of democratising wellness for all.”
Herself Health has opened its first clinic in Minneapolis where patients can be treated for geriatric health, women’s health and weight management.
The funding round, led by founding partner Juxtapose, will help the company to expand its offerings to include home-based and virtual care touchpoints to allow patients to work towards personalised goals alongside a care team.
Commenting on the announcement, Jed Cairo, founding partner at Juxtapose, said: “At Juxtapose, we partner with leaders who have a proven track record and a clear vision for the opportunity ahead.
“From her work in research and start-ups to Amazon, Kristen has a strong track record of transforming insights around customer and patient-led needs into comprehensive and delightful healthcare experiences.
“We’re thrilled to partner with her as she works to redesign value-based care for the growing population of ageing women.”
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WUKA and Royal Yachting Association partner to support women and girls in sailing
WUKA has announced a groundbreaking partnership with the Royal Yachting Association (RYA), including RYA Scotland and RYA Northern Ireland, supporting women and girls in sailing.
Building on WUKA’s growing #TackleAnything campaign – which has already reached thousands of girls across sports in the UK – this collaboration brings practical period solutions into sailing.
Together, WUKA and the RYA are committed to breaking down barriers so periods never limit confidence, participation, or performance on the water.
Ruby Raut, WUKA founder & CEO, said: “Partnering with the RYA has been incredibly important for us at WUKA.
“Sailing is an amazing way for women and girls to build confidence, and periods shouldn’t hold anyone back from enjoying the water or reaching their full potential.
“Through this partnership and our #TackleAnything campaign, we’re proud to provide practical solutions and innovative products that help female sailors feel comfortable, confident, and free to focus on learning, performing, and having fun.
“Breaking down barriers and supporting women to tackle anything — on land, at sea, and everywhere in between – has never felt more meaningful.”
WUKA, which stands for Wake-Up Kick Ass, shares the RYA’s commitment to inclusivity and empowerment.
In 2023, WUKA launched #TackleAnything, a campaign supporting women, girls and sportspeople with periods. Since its launch, the initiative has reached 3,576 girls across 46 clubs and partnered with a range of sports across the UK – from Scottish Gymnastics to Titans wheelchair basketball – helping young athletes play without limits and stay confident, comfortable, and in the game.
The brand offers period-friendly aquatic apparel and practical solutions that help women train and compete with freedom of movement and total assurance.
Through this partnership, WUKA will provide innovative period swimwear for young sailors across key RYA programmes, including the NI Sailing Team, the RYA Scotland Performance Pathway Programme, and the British Sailing Pathways Talent Academies.
By combining WUKA’s mission to challenge stigma with the RYA’s commitment to inclusion, the partnership ensures young sailors can focus on what matters most – learning, performing, and enjoying their time on the water – with confidence and comfort. RYA members will also receive a 10 per cent discount on WUKA products.
Sailing offers incredible benefits for women and girls, but time on the water can present unique challenges -particularly during menstruation.
Together, WUKA and the RYA are providing practical solutions that remove these barriers, helping young sailors participate fully and confidently in the sport.
Sara Sutcliffe, RYA CEO, said: “At the RYA, we have been making strides to break down barriers for women of all ages to help ensure they can experience the water in a supportive and positive environment.
“From education workshops and practical sessions, we want to make sure our female sailors are empowered and this partnership is another great example of how we can demonstrate possible tools to equip them to succeed”.
This partnership is part of the RYA’s wider commitment to making sailing a sport where women and girls can thrive. Alongside initiatives such as the Female Futures Group, the Women’s Race Officials Programme and all new Talent Academy Female Future’s Camps; it demonstrates a continued focus on removing barriers and creating meaningful opportunities across every stage of the sailing.
WUKA’s involvement ensures that practical solutions are available on the water, from innovative period swimwear to support resources, helping young sailors feel fully equipped and confident during training and competition.
By integrating these tools into RYA programmes, WUKA brings a new level of comfort and assurance to female athletes, allowing them to focus entirely on performance, enjoyment, and growth in the sport.
For any women and girls looking to learn more about sailing, visit www.rya.org.uk.
For more information on WUKA visit www.wuka.co.uk.
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