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Femtech start-up launches virtual period pain clinic

The platform aims to help patients understand and manage their menstrual symptoms



Valentina Milanova, founder and CPO at Daye

The UK gynaecological health start-up Daye has launched a virtual period pain clinic to help women and assigned female at birth individuals identify the root cause of their period pain and manage symptoms.

Daye advocates menstrual pain is a profound health concern and that chronic pain sufferers need attention, support, and faster access to effective medical interventions.

In collaboration with NHS GPs, gynaecologists and chronic pelvic pain specialists, the female-founded startup has developed the new service called Period Pain Clinic (PPC) to help women understand and easily manage their period pain.

Nine in 10 women have suffered with period pain, and according to research from University College London (UCL), period pain can be as painful as having a heart attack.

Despite this, many of these women suffer in silence, with 57 per cent saying period pains have impacted their ability to work.

To provide a faster diagnosis of the root cause of people’s period pain, Daye’s new service conducts an assessment of a patient’s symptoms and providing private consultations with a range of specialists, including sexual health nurses, gynaecologists, pelvic pain and fertility specialists, nutritionists, dermatologists, breathwork coaches, acupuncturists.

The Period Pain Clinic aims to provide patients with a personalised period pain management plan, which combines holistic and pharmaceutical treatments, as well as easy to follow lifestyle modifications.

The platform, Daye says, also aims to address other connected symptoms such as infertility, hair loss, obesity, and severe acne and recommend interventions such as prescribed CBD tampons, TENS machines, pelvic floor trainers, acupuncture and hormonal contraception.

“This launch marks an important milestone in advancing the way we diagnose and treat gynaecological health conditions and a significant step towards not only redefining the narrative surrounding periods but also empowering millions of women and AFAB individuals to better understand, manage, and challenge the status quo surrounding their monthly pain,” said Valentina Milanova, founder of Daye.

“Like so many others, I’ve faced the dismissal of my period pain by medical professionals. My own experiences with ovarian cysts and the resultant pain were dismissed time and again. This led me to accept debilitating period pain as an unchangeable reality of my life.

“This should not be the case. Nobody’s menstrual pain should be dismissed, which is why we launched our Period Pain Clinic to ensure that nobody has to suffer in silence or be in the dark about the cause or management of their menstrual pain.”

A survey carried out by Daye found 50.7 per cent of women do not understand the causes of their menstrual pain while research shows that for chronic period pain sufferers and people with associated conditions such as endometriosis, adenomyosis, PCOS, and fibroids, the average time to be diagnosed is seven and a half years, leaving many individuals feeling like they are being ignored or disregarded by healthcare professionals.

Left undiagnosed and untreated, these conditions can cause complications, including increased difficulty getting pregnant and an increased risk of miscarriage.

Dr Melanie Bone, an obstetrician-gynaecologist (OB-GYN), said: “Women and AFAB individuals can go years without seeking a cause for their period pain, accepting it as an inevitable feature of their monthly cycle. Yet period pain can be caused by a number of serious conditions, such as endometriosis and PCOS, which can cause additional complications further down the line if left untreated.

“The launch of Daye’s Period Pain Clinic should help women to understand that period pain does not have to be an agonising fact of life. By understanding the causes, women will be able to get the help required to better manage their pain and drastically improve their quality of life.”


Start-up launches London Underground campaign to break down period stigma

The two-week campaign seeks to challenge societal taboos surrounding menstrual health



The Irish women’s health start-up Riley has launched an ad campaign on the London Underground to “take the fear out of periods”.

Riley, an eco-friendly period product subscription service, aims to take action against period poverty and democratise access to period products.

The company seeks to encourage the introduction of menstrual health policies and foster a workplace where discussions around periods are normalised.

Its two-week London Underground campaign, which coincides with the opening of its first office in London, is hoped to help destigmatise periods and normalise conversations around menstrual health.

“The idea behind this campaign comes from the fact that free period care in the office is often seen as an employee perk or a ‘nice to have’, when it should actually be an essential offering in every office,” Meaghan Droney, eCommerce manager at Riley, told Femtech World.

“Our aim with this campaign is to flip those current mindsets and get people to change their attitudes towards period care in the workplace.

“With 79 per cent of menstruators feeling unsupported in relation to their periods at work, this oversight is clearly fundamentally unfair and it’s time for change.

“We’re encouraging any and all businesses to get in touch with us so we can support them in introducing menstrual policies and free period care in their workplace to empower all employees, no matter their gender, to thrive and feel valued at work.”

Research by the Chartered Institute of Personnel and Development (CIPD) shows that only 12 per cent of UK companies provide support for menstruation and menstrual health, despite 85 per cent of women experiencing stress or anxiety when managing their period at work.

Data suggests that half of the women who take absence because of their menstrual cycle feel unable to tell their manager, underscoring the deep-rooted stigma around periods.

Fiona Parfrey, co-founder of Riley, said: “Access to safe and high-quality sustainable period care products not only demonstrates a commitment to employee welfare but also fosters a culture of empathy, equality, and respect, ultimately contributing to a more engaged and empowered workforce.

“Menstrual policies and free period care are a fundamental necessity for every individual in the workplace. It’s about ensuring that employees have the resources they need to maintain their wellbeing and productivity without interruption.”

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Singapore-based fertility centre sets up grant for couples struggling to conceive

This grant aims to support eligible Singaporean couples facing financial and family planning challenges



A Singapore-based fertility centre is to set up a grant to support couples struggling to conceive.

Virtus Fertility Centre Singapore (VFCS) announced that it would set up a grant to support aspiring parents on their IVF journey.

The initial grant is set for at $50,000 SGD and, depending on the take-up rate over the next 12 fiscal months, VFCS plans to increase the pool to benefit more couples in the subsequent years.

The grant will cover the main costs associated with IVF treatments and procedures, including embryo retrieval and transfer, laboratory services and embryo prep. It will also be applicable to fresh and frozen egg transfers.

As grant recipients, their samples will similarly be given a radio frequency identification (RFID) tag, a service VFCS provides for all its patients. It locks the patient’s identity with the respective sample. The RFID identifies gametes—eggs, sperms, or embryos—at every stage of the IVF treatment.

According to VFCS, the grant will also include access to counselling services and wellness resources.

“I’ve witnessed firsthand the emotional toll and occasional frustration that infertility can take on individuals and couples, especially for some who are still young and healthy,” said Dr Roland Chieng, medical director at VFCS.

“The common deterrent of going for fertility treatment is always associated with the cost, more so in a private care setting where their only source of funds is through Medisave.

“By alleviating their financial concerns, we hope ReadyBaby Fertility Grant empowers patients to approach their IVF journey, focusing on their clinical needs and working towards a healthy pregnancy and less on financials.

“With access to the necessary treatments and support, patients can embark on their path to parenthood with renewed confidence, knowing they have the clinical resources and guidance they need to navigate this journey,” he added.

Tim Kwan, VFCS’s managing director, said: “We believe every couple deserves the opportunity to experience the profound joy of parenthood.

“With the ReadyBaby Fertility Grant, we aim to support aspiring couples on their IVF journey and help them bring new life into the world.”

To be eligible for the grant, applicants must be married Singaporean couples diagnosed with medical infertility by a fertility specialist and first-time parents who have not tried IVF before.

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Canadian insurer launches partnership to support women’s health

Members of the Canadian insurer Medavie Blue Cross will have access to a dedicated women’s health platform



Angela Johnson, co-founder and CEO of sanoLiving

The Canadian insurer Medavie Blue Cross (MBC) has partnered with the virtual health platform sanoLiving to support women on their menopause journey.

Currently, more than 10 million Canadian women are navigating menopause, often with little support and misinformation about treatments.

With sanoMidLife, sanoLiving’s online menopause platform, Medavie Blue Cross members will have access to a national women’s health platform tailored to provide care and services for women going through the menopause.

The service includes personalised assessments, access to clinicians, treatments, educational content, peer support and AI assistance.

“Many women lack support for their menopause transition due to the misunderstandings of what is ‘normal’ and misinformation about treatments,” said Angela Johnson, co-founder and CEO of sanoLiving.

“Women are seeking solutions that allow them to thrive during midlife. We are thrilled about our alliance with Medavie Blue Cross, and our shared commitment to providing access to care that empowers women.”

Anita Swamy, senior vice president operations at Medavie Blue Cross, added: “We’ve heard first-hand from our members about the need for more menopause-related services.

“Our partnership with sanoLiving creates an innovative way to increase access to care for our members as we continue to focus on the support women need to navigate their benefits and provide forward-thinking options to support their health.”

Studies report one in 10 women exit the workforce due to unmanaged symptoms. Early onset of menopause and symptoms before age 45 can elevate the risk of health issues like heart disease, diabetes, dementia and osteoporosis.

With this new service, Medavie Blue Cross and sanoLiving are aiming to open up the conversation around menopause, reduce stigma and work towards giving women the access to the care they need.

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