News
Trainer designers urged to ditch ‘shrink it and pink it’

Sports footwear manufacturers are being urged to abandon the ‘shrink it and pink it’ approach to women’s running shoes, new research suggests.
The practice of simply making men’s shoes smaller and changing the colour fails to address women’s distinct anatomical and biomechanical needs, researchers found.
Over the past five decades, brands have spent billions developing trainers to prevent injury, maximise comfort and boost performance — but most research has been designed for and tested on men.
The researchers wrote: “Overall, our findings highlight a critical gap in the design of running footwear, which has been traditionally based on male anatomy and biomechanics.
“While participants did not always report being unable to find suitable footwear, their experiences reflected a process of trial-and-error adaptation, often without guidance or purpose-built solutions.
“This suggests their needs are not proactively addressed in current footwear design or communication.”
The researchers interviewed 21 female runners in Vancouver to explore whether they faced difficulties with footwear for running.
The group included 11 recreational runners averaging 19 miles per week and 10 competitive runners averaging 28 miles, aged between 20 and 70, with running experience ranging from six to 58 years.
Running shoes are typically built using a three-dimensional foot-shaped mould known as a last, which is usually based on male foot anatomy.
Many sports footwear brands use the same mould across their ranges, making only minor modifications beyond size and colour changes.
Comfort and shoe feel were ranked as the most important factors when choosing running shoes, followed by injury prevention and performance.
Most participants wanted a wider toe box — the front part of the shoe that houses the toes — along with a narrower heel and more cushioning.
Competitive runners also sought performance-enhancing features, such as carbon plates, provided they did not compromise comfort.
Both recreational and competitive runners emphasised the importance of buying shoes from trusted retailers to prevent injuries. They also highlighted the need for different shoe designs suited to various running contexts — including racing, training, speed sessions and injury recovery.
Nine women who had run during pregnancy or after giving birth said they needed larger sizes, wider fits and extra support and cushioning.
Competitive runners also reported needing added cushioning and support features as they grew older.
Designing running shoes specifically for female feet rather than adapting men’s models would likely improve comfort, reduce injury risk and enhance performance, the researchers said.
They concluded: “We strongly recommend that the footwear industry should move beyond simply scaling down men’s shoes to fit women’s feet.
“Instead, there is a need for sex- and gender-specific designs that accommodate the distinct foot morphology of women and their social constructs and preferences, all of which evolve across the lifespan.”
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Pregnancy complications and stress linked to long-term cardiovascular risk

Pregnancy complications may leave women more vulnerable to the long-term heart effects of stress, a recent study suggests.
A study of more than 3,000 women in their first pregnancy found persistently higher stress levels were associated with higher blood pressure after pregnancy, specifically in women who had adverse pregnancy outcomes including preeclampsia, preterm birth, having a baby that was small for gestational age, meaning smaller than expected for that stage of pregnancy, or stillbirth.
Among women who experienced these complications, higher stress levels over time were associated with blood pressure that was 2 mm Hg higher than that of the low-stress group during the years two to seven after delivery.
This was not the case among women who did not experience adverse pregnancy outcomes.
Virginia Nuckols, lead author of the study and a postdoctoral fellow in the University of Delaware’s department of kinesiology and applied physiology, said: “For women who were having babies for the first time and had complications, referred to as adverse pregnancy outcomes, we found that higher stress levels over time were associated with higher blood pressure levels 2-to-7 years after delivery.
“This suggests that women who had pregnancy complications may be more susceptible to the negative effects of stress on their heart health, and taking steps to manage and reduce stress could be important for protecting long-term heart health.”
The researchers analysed records of 3,322 first-time mothers aged 15 to 44 who did not have high blood pressure before pregnancy.
The women were enrolled at 17 medical centres in eight US states, were pregnant with one baby and were having their first child. According to the authors, 66 per cent of participants self-identified as white, 14 per cent as Hispanic and 11 per cent as Black.
Blood pressure and stress levels were measured during the first and third trimesters, and again two to seven years after delivery.
Stress was assessed using the Perceived Stress Scale, a standard questionnaire that asks how often people feel situations are uncontrollable, unpredictable or overwhelming.
Those who experienced moderate to high stress levels were often younger, between 25 and 27 years of age, had higher body mass index, a measure based on height and weight, and lower educational attainment.
The authors said it is not yet clear exactly how higher stress leads to higher blood pressure in women who had pregnancy complications, and that several factors are likely to be involved.
Nuckols added: “Future studies should examine why women with a history of adverse pregnancy outcomes may be more susceptible to stress-driven increases in blood pressure and test whether stress reduction interventions can actually lower cardiovascular risk for these women.”
High blood pressure during pregnancy can have lasting effects on maternal health, including preeclampsia, eclampsia, stroke or kidney problems, according to the American Heart Association’s 2025 guideline for the prevention, detection, evaluation and management of high blood pressure in adults.
Monitoring blood pressure before, during and after pregnancy is crucial to help prevent and reduce the risk of long-term complications.
Laxmi Mehta is chair of the American Heart Association’s Council on Clinical Cardiology and director of preventive cardiology and women’s cardiovascular health at The Ohio State University Wexner Medical Center, and was not involved in the study.
Mehta said;’ “This study highlights the powerful connection between the mind and heart, emphasising the importance of stress management, particularly for those who have experienced adverse pregnancy outcomes.
“For the clinical care team, it reinforces the need to proactively assess and address stress as part of the comprehensive care we provide to our patients.
“Future research on whether targeted interventions to reduce or manage stress has a meaningful impact on long-term cardiovascular outcomes will be important as well.”
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