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Fertility clinic bags CAD$8m investment to shake up the IVF industry
The investment is hoped to accelerate the company’s growth as it seeks to recruit and retain additional fertility specialists

The Canadian company Twig Fertility has secured CAD$8m in funding to “revolutionise” the IVF industry.
Twig opened its main location in midtown Toronto in 2022, and offers IVF, egg freezing, IUI, LGBTQ2S+ family building, fertility checks, reproductive genetic counselling, reproductive urology, as well as mental health and wellness support.
Tanner Kohara, co-founder and president of Twig joined forces with Zach Shapiro, co-founder and CEO, and Dr Rhonda Zwingerman, co-founder and medical director, to introduce a new method of “personalised, empathetic and outcome-driven” fertility care.
“When my wife and I embarked on our journey to start a family, we thought it would be easy,” said Kohara.
“However, our fertility experience was far from it. The medicine was there, but the service, technology, and emotional support were not.
“There was no transparency in pricing or cost, and like countless other fertility patients, we began to feel like faceless numbers at sterile clinics.”
Twig, which aims to address the time and cost required to achieve family-building goals, has built its own clinic and IVF laboratory to drive patient outcomes in a physical space.
“With this strategic investment, Twig is positioned to revolutionise fertility care in Canada and empower more people to build the families they dream of,” said Shapiro.
“The team at Rhino demonstrates a unique understanding of our vision to provide patients with the best possible outcomes, simple and transparent pricing, and a five-star patient experience.”
The investment is hoped to accelerate the company’s growth as it seeks to recruit and retain additional fertility specialists, and expand its footprint.
The funds will also support the development of its technology platform to “optimise” each patient’s treatment plan.
Jay Rhind, partner at Rhino Ventures, said: “Canada has the lowest per capita use of fertility treatments in the G7, and we believe that is directly related to accessibility and cost.
“Twig Fertility’s vision for personalised care and their dedication to improving patient outcomes addresses a critical need in the Canadian market.”
The demand for fertility treatment in Canada is well documented, with one in six Canadians experiencing infertility.
Optimistically, Twig says, employers across the country recognise the demand and are customising perks and coverage that include fertility benefits to their healthcare packages in an effort to attract and retain talent.
“There’s never been a better time to revolutionise the industry, and Twig seeks to be at the forefront of defining standards of care and patient experience across the fertility journey in Canada,” Shapiro explained.
“Our dream of delivering cutting-edge fertility care in an environment that puts patients first has come to fruition, and we will only continue to raise the bar from here.”
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