News
Menstrual health apps market tipped to reach US$13bn

The global menstrual health apps market is forecast to reach US$13.11bn by 2035, up from US$2.07bn in 2025, according to a new industry report.
The analysis estimates the menstrual health apps sector will grow at a compound annual growth rate of 20.28 per cent, driven by rising awareness of reproductive health, wider smartphone use and demand for personalised health tracking.
North America accounted for the largest share of the market in 2024, supported by high smartphone penetration, strong reproductive health awareness and early adoption of digital health tools.
The Asia Pacific region is expected to grow at the fastest rate, driven by a large reproductive-age population and increasing access to affordable digital health services.
Period tracking apps led the market in 2025.
Faster growth is expected in apps focused on managing menstrual disorders such as polycystic ovary syndrome, a hormonal condition that can cause irregular periods, and premenstrual dysphoric disorder, a severe form of premenstrual syndrome.
Android held the dominant platform position in 2025 due to its large global user base, particularly in emerging markets. iOS is expected to grow at the fastest rate, driven by demand for advanced features and compatibility with wearable devices.
The report highlights challenges facing the sector, including data privacy and security concerns around sensitive health information, limited digital literacy in developing regions, cultural stigma around menstruation and inconsistent accuracy of cycle predictions.
Recent developments include period tracking app Comma raising US$2m in seed funding in March 2025.
In January 2025, Nigerian non-profit Big Family 360 Foundation launched HerPride, an app that enables women to track cycles and access sanitary products.
In November 2024, Flo Health partnered with FemTech India to expand access to menstrual health education through complimentary premium subscriptions.
Healthcare providers and integrated platforms are expected to be the fastest-growing distribution channel, as collaboration increases between app developers and hospitals, clinics and telehealth services.
Menopause
NIH awards multi-university team over US$4 million to improve women’s health

Michigan State University researchers are launching a novel project to transform how medications are developed and prescribed for women.
A US$4.6m award will fund computer models designed to predict how hormonal changes affect the way medicines move through and act in women’s bodies.
The funding is the first instalment of an award worth up to US$12.8m over three years, supporting work intended to account for hormonal changes throughout women’s lives.
Researchers plan to examine factors including menstrual cycles, pregnancy, contraceptive use, menopause and hormone replacement therapy, which can affect responses to medicines.
Teresa K. Woodruff, lead investigator on the project, said: “Because female hormone levels are constantly shifting, precision medicine allows us to map out these complex interactions.
“This NIH-backed initiative will create the first computationally driven clinical tool designed to guide medical care across every stage of a woman’s life.”
The project is led by researchers at Michigan State University and funded by the National Institutes of Health, with collaborators from Rutgers, Emory, Tulane, the University of Colorado Anschutz, the University of Michigan and the University of Utah.
Thirteen researchers will develop computational models to predict how changes in female hormones influence the way medicines move through and act within the body.
The work is part of the NIH Computational Modeling of Hormone Homeostasis Initiative, which is awarding US$21m nationally to support research into sex-specific hormonal biology.
The team plans to use artificial intelligence to digitise and organise more than 40 years of hormone research data in a publicly accessible database.
Researchers will also develop a standard computer model of a 28-day menstrual cycle, alongside models of how hormones regulate organs and tissues involved in processing nutrients, including the liver, muscle and fat.
Real-world patient data will then be used to expand the models to represent groups including women going through menopause or taking birth control, as well as women with conditions such as diabetes and obesity.
The project will also use three-dimensional human tissue models and lab-grown organoids, including liver, muscle and ovarian tissue, to test and refine the computer predictions.
Researchers plan to examine medicines including metformin, insulin and GLP-1 drugs, with the aim of developing tools that could help clinicians tailor doses and avoid harmful side effects.
Qiang Zhang, associate professor at Emory University, said: “Empowered by AI, novel assays and legacy human data, we will develop mechanistically based computational models of female physiology that can make translational, quantitative predictions for women’s responses to metabolic therapies.”
The researchers said the work could help address differences in how women respond to treatments for metabolic conditions including obesity, type 2 diabetes, cholesterol imbalances and thyroid disorders.
Nanette Santoro, professor at the University of Colorado Anschutz and president of the Endocrine Society, said: “Women experience large shifts in reproductive hormones at several points in their lifespan: puberty, pregnancy and menopause.
“During reproductive years, women also undergo profound day-to-day changes in reproductive hormone levels, giving them a markedly different endocrine backdrop than men.
“Using state-of-the-art computational technology to examine how these changes interact with commonly used medications is a critical pathway toward supporting life-course women’s health.”
The project team said its computer models and data will be made freely available to researchers and healthcare professionals when the work is completed.
AI
Evvy secures US$40m for AI-powered vaginal microbiome testing

Evvy has raised US$40m to expand its vaginal microbiome platform into reproductive healthcare, starting with fertility and IVF.
The series B funding will also support the expansion of EvvyAI, the data and artificial intelligence platform behind the company’s vaginal healthcare business.
The round brings Evvy’s total capital raised to nearly US$60m across three funding rounds since its launch.
Priyanka Jain, Evvy chief executive and co-founder, said: “Thirty per cent of infertility is categorised as unexplained.
“When you think about the immense emotional and financial effort required to produce a healthy embryo, transferring that embryo into an unexamined, inflamed environment is heartbreaking.
“By measuring and modulating the microbiome proactively, we can tangibly improve clinical outcomes.”
Evvy says it has served more than 100,000 patients and partnered with 3,000 healthcare practitioners.
The company also says 96 per cent of patients opt to contribute their data anonymously to clinical research, contributing to its dataset on the vaginal microbiome and women’s health outcomes.
Its vaginal microbiome testing uses metagenomic sequencing.
Evvy’s at-home Vaginal Health Test analyses more than 700 bacteria and fungi from a vaginal swab and provides clinician-reviewed results, personalised insights and access to prescription treatment where appropriate.
The company’s fertility work builds on 13 peer-reviewed publications and studies conducted in 2025 involving more than 1,000 real-world patients.
The funding round was led by Catalio Capital and included U.S. Fertility through its U.S. Fertility Innovation Fund and Labcorp Venture Fund.
Existing investors General Catalyst, Left Lane Capital, BBG Ventures, Amboy Street Ventures, Ingeborg and Foreground Capital also participated.
Jacob Vogelstein, co-founder and managing partner at Catalio Capital, said: “Its combination of proprietary data, clinical evidence and a growing biomarker discovery engine creates an entirely new foundation for precision women’s healthcare.
“We believe Evvy is building the data platform that will define this category for decades to come.”
Evvy has also expanded into UTI testing, probiotics, suppositories and other vaginal health treatments.
Cancer
Innovating breast cancer screening with tears

Winner of the Women’s Cancer Innovation Award at the 2026 Femtech World Awards, Namida Lab is working to tackle gaps in breast cancer screening and detection through the development of an innovative tear-based test called Aria.
Catching breast cancer early depends on accessible diagnostics, with research showing that geographic inaccessibility is the most significant barrier to early detection and diagnosis.
Equally, surveys show that almost 50 per cent of US women who are eligible for an annual mammogram do not receive one every year.
Namida Lab is working to address these gaps with its breast cancer screening test, Auria.
By identifying biomarkers in tears, the-home test offers a cost-effective, accessible way that aims to improve access and uptake.
The test does not diagnose breast cancer, but detects signals early on that indicate breast cancer may be present.
Omid Mogadam, CEO of Namida Lab, speaks to Femtech World about how the company aims to save lives by improving early detection, and what it means to win the Femtech World Women’s Cancer Innovation Award 2026.
The Auria test has a unique way of detecting breast cancer using tears – what was it that inspired you to use tears as a way of detecting breast cancer?
Our work comes from academic research that is around 20 years old. There were a number of breast cancer surgeons at the forefront of trying to find early screening, because they were the ones who had to deal with consequences of finding cancers in later stages.
Two of these surgeons we know: Suzanne Love at UCLA and Suzanne Klimberg at UAMS.
They started looking at biomarkers in alternate fluids other than blood, and Suzanne Love discovered cancer or breast cancer markers in milk of lactating women – nickel aspirate.
Klimberg started looking at tears because the nipple aspirate and tears are both byproducts of blood plasma.
They did clinical trials and found actually that there was a difference between the protein levels in tears of women with and without breast cancer.
That was the basis of the work that we adopted and brought into the company; to actually identify what those markers were, and to validate them through various trials, and then turn that into the product that eventually became Auria.
What makes tears unique is that there’s a lot of dead cells and pieces of other analytes that are circulating in blood.
They are much larger proteins which mask the smaller ones that you’re looking for. These cancer markers are typically small small molecules, and finding them in blood becomes an expensive proposition.
What are the gaps in diagnostic care that need addressing?
Our modern healthcare system is very good at advanced diagnostics in treatments, new treatments, and advanced imaging.
What it’s not good at is engagement, in bringing people in at an early stage.
In order to be able to serve everyone, keep people healthy, and not bankrupt the healthcare systems, you really do need that early engagement, which currently doesn’t exist.
A test like ours uses a signal from your body to tell you that you need to engage the system, and that is very powerful.
The result of our test is not whether you have breast cancer, it says that there is a signal that says there might be breast cancer – so, you need to follow up and engage sophisticated imaging, diagnostics, and treatment in the healthcare system.
As a result, more people will screen, and we will find cancers in earlier stages.
Right now, in the U.S. half the mortality in breast cancer is in women under the age of 45, and a lot of them have never been screened. They come in with later stage cancers and we need to flip that statistic.
Our test is recommended for someone without symptoms, and who may not be a high risk person. If you’re high risk, you need to be in a high risk screening programme, but this is for people of average risk with no symptoms.
Can you explain the science behind how the screening test works with proteins in tears to detect the possibility of breast cancer being present?
Looking at the early cancer detection technologies, there are a lot of products that use circulating tumor DNA and methylated DNA.
These all all fall under the same category of DNA tests, and they look for the DNA shedded cells from tumours.
There is a negative to using ctDNA or methylated DNA for early cancer detection because, in early cancer detection, there’s not enough of those shed cells because the tumor has not formed or has formed it very small and it’s not shedding.
This means that these types of tests do very well in later stages of cancer.
For earlier stages, you shouldn’t be looking for DNA. That’s why we focus on proteins.
We’re looking for proteins that surround the formation of cancer. In breast we’re looking for breast inflammation, and vascularization proteins, which always exist in the body.
So, those are the proteins that we’re looking for, and we’re looking for elevation of those proteins. We have had several rounds of discovery in order to identify those proteins.
The very first one, we took human tears and mapped all of the protein markers that are in them.
Once we had that database, then we started looking at breast cancer and the relevance of elevation of these proteins, and which will be elevated in a statistically meaningful way for women with breast cancer.
We went through several rounds of studies to see which ones are actually highly significant, and those were the ones that we built our assay around.
What challenges do women face when looking to access early screening for breast cancer?
The inconvenience of early screening for women exists everywhere.
For example, the “danger” age for breast cancer is the busiest time of a woman’s life when they may have family obligations, aging parents, children or a career.
There is also the scarcity of resources. There are some health systems in the U.S. in larger cities where there is a six to nine month wait to get a mammogram, and if you miss your appointment, you are back in the back of the queue and have to wait another six to nine months.
Equally, there is currently a shortage of radiologists using imaging, and there is also the compression of mammograms on the breast tissue which can cause pain and inconvenience, which is also not very good for women with dense breasts or with breast implants.
In a large country like the United States, you know most of the imaging centers are concentrated in cities.
If you live anywhere between 30 to 40 miles, which is normal commuting distance in a lot of cities, it’s very difficult to take the whole day off and just go to one appointment and come back. So people miss them.
Additional barriers exist for women in certain cultures such as Hispanic women and Asian women that they don’t want to bother their family with their own issues, so they miss their cancers.
There’s a lot of issues that a convenient at-home collection will solve. Because it’s at home, you can do it any time.
You don’t need to build an infrastructure for it. We use the U.S. Postal Service, for example. That’s our infrastructure of collection.
Auria is designed to complement imaging rather than replacing it. How do you envisage the test fitting into existing healthcare pathways?
Right now, our test is direct to consumers.
We offer them through the healthcare system which currently has two branches. One is insurance covered, which adopts new inventions at a much slower rate. Then there is direct care, which is cash pay healthcare which adopts innovation much more readily.
As well as being direct to consumers, we also provide employers who pay for more than half of the healthcare costs of the country.
They also adopt new inventions much more readily than the healthcare system, and they offer it as supplemental benefits to their employees.
Eventually, we see ourselves becoming integrated into the screening system, as well as moving into other spaces such as the colorectal cancer space.
We will be bringing more patients into the system to get screened. That’s going to be the next phase of screening in cancer.
What would it mean for patients if a simple non-invasive sample could eventually become the entry point for screening for multiple cancers?
Our current product is in breast cancer, but we do have targets for other cancer markers in tears.
Depending on funding, we will expand our R&D programme into those as well.
So right now we have targets for five other cancers plus one for a diagnostic in breast cancer. That test wouldn’t just be a screening, it would be a diagnostic, and that would be a game changer.
What are the plans now for the lab for maybe the next year or two? Do you have any milestones coming up, or any specific developments you’re working on?
In order to get into the regular healthcare system in the U.S. we need FDA clearance.
Right now, our test is a lab-developed test that we sell under a CLIA license. In the next year we’re going to start our studies for the FDA clearance and submit our application there.
We’re going to continue working with more employers next year. Following that, I would like to expand into other studies and other platforms.
We also have a proof of concept: we transferred our tests to disposable cartridges, which would make it even more interesting because then you can get the result at home rather than have to send the sample back to us.
What does it mean to yourself and the team to win the Femtech World Award?
It’s a great honor to be recognised for your work, and it came out of nowhere.
We were just quietly working over here in this corner of the world when we got the good news.
One of the reasons that we’re looking to develop the disposable cartridge is for low-resource countries to be able to afford them.
They need they need different tools for for their populations, and and I hope that in the next next few years that this thinking gets to public health officials in those countries, and they start they start doing their own studies or changing changing the protocols that they are adhering to today.
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