Menopause
Menopause moves mainstream: How wearables are finally tuning in to the midlife shift
By Chloe Skidmore, Technical Assistant, Reddie & Grose LLP
As the conversation around menopause continues to gain long-overdue visibility, FemTech is playing a pivotal role in redefining how this life stage is experienced, tracked, and managed.
While the sector has long championed innovation in areas like fertility, pelvic health, and cycle tracking, it’s now shifting gears, bringing the same precision and personalisation to one of the most underserved phases of a woman’s health journey: menopause.
Popular wearable tech like Apple Watch, WHOOP, and Garmin, once seen primarily as fitness companions, are now evolving to support women navigating perimenopause and menopause.
From AI-powered coaching to personalised symptom tracking, these devices are being reimagined to offer meaningful insights into sleep disturbances, temperature fluctuations, heart rate variability, and more — all critical markers during the menopausal transition.
In a space where traditional healthcare has often left women behind, this marks a significant shift: empowering women with the data and tools they need to take control of their midlife health.
Perimenopause and menopause
Perimenopause is the transitional phase leading to menopause; the natural biological process that symbolises the body producing less oestrogen, and the end of a woman’s menstrual cycles and reproductive years.
The transition generally occurs for women in their mid-to-late 40s, however, it can start much earlier, and many women enter the transitional phase with no control over their hormonal changes and physical symptoms, a limited understanding, and a lack of individualised support.
The complex transition of perimenopause, and subsequently menopause, comes with its complicated and unpredictable range of symptoms including hot flashes, mood swings, sleep disturbance, weight gain, changes in sexual health and anxiety.
All of which can have a negative impact on women in their daily lives.
Such symptoms are a result of fluctuating hormone levels which vary from person to person, making the transition difficult to understand and analyse from a broader perspective.
Essentially, one solution does not fit all. Wearable devices are now offering hormone-sensitive tracking which will allow women to track their own personal changes so that they are more informed and better placed to manage and combat their individual symptoms.
The Oura Ring

Chloe Skidmore
The Oura Ring, originally renowned for its advanced sleep and recovery tracking, has now developed into a smart ally for women experiencing perimenopause.
The wearable device is marketed as a tool for women, to validate that physiological changes have begun and to provide detailed data that allows users to make informed lifestyle decisions.
In 2024, Oura introduced features specifically designed to target women undergoing this transitional phase and published its Perimenopause Report.
Oura introduced 17 new ‘perimenopause-specific tags’ that allow users to log symptoms like hot flashes, mood swings, and hormone replacement therapy usage.
Over time, patterns and triggers can be identified and this data can be translated into visual tools such as charts and graphs, allowing users to understand which variables are having the biggest impact and whether lifestyle changes can be made.
The ring also incorporates biometric monitoring, meaning that it continuously tracks variables that are affected by hormonal changes such as body temperature, heart rate variability, resting heart rate, and sleep quality.
Women are likely to experience greater stress levels and sleep disturbances during perimenopause. By recognising patterns in their stress response and monitoring such metrics, women are provided with a better insight into how the transition is impacting the body and when is best to prioritise rest and self-care.
As well as having a better understanding of the body’s behaviour, Oura turns the data into actionable insights for its users. Women may download a six-month report of their ‘Cycle Insights’ including cycle length, period length, temperature variation, cycle phases, and symptom tags.
Not only is a longer, more irregular cycle an indication that a woman may have entered perimenopause, but such insights allow women to constructively discuss their symptoms with healthcare professionals and find a way of managing them, for example by introducing supplements or taking medication such as hormone replacement therapy.
The future of FemTech
Over 100,000 women are contributing to Oura’s perimenopause research, and the company is also partnering with other companies and experts in women’s health.
Partners include Proov; a company offering patented, FDA-cleared devices for at-home hormone testing and tracking, and Clue; a cycle tracking app and a trusted menstrual health resource, amongst many others.
Historically, the lack of awareness and stigma surrounding women’s health issues has meant that the industry has been underserved and the women who undergo these changes inadequately provided for.
It is clear that more companies are now choosing to invest in developments beyond those aimed at fertility and pregnancy, to support women through all stages of life.
Oura’s work is part of a much greater movement in FemTech that concentrates on personalised, data-driven care.
A report published by Emergen Research stated that the FemTech market is predicted to reach a USD of 60.1 billion by 2027, supported by the growing representation of women in the tech community, and the advancement of startups and investment in the space.
As FemTech continues to mature, intellectual property is becoming a key driver of progress.
The surge in menopause-focused innovation is increasingly backed by patents, trade secrets, and other forms of registered IP that not only protect novel ideas but also signal a deepening commitment to long-term research and impact.
As more companies stake claims in this evolving space, patents will play a pivotal role in shaping the competitive landscape.
Importantly, they will encourage further breakthroughs and ensure women entering midlife can access tools as sophisticated and nuanced as the changes they’re navigating.
Learn more about Reddie & Grose at reddie.co.uk
Menopause
Enter the menopause innovation award before it’s too late

If you are working in menopause care and have not yet entered the Femtech World Awards, you have until this Friday, 17 April, to put your work forward.
The award celebrates those leading the way in reshaping how menopause is understood and supported across healthcare and society.
The winner will have demonstrated exceptional innovation in addressing the health, wellbeing and quality of life needs of people going through this transition.
Judges will assess impact, inclusivity, accessibility and the ability to challenge stigma while delivering meaningful, real-world solutions.
The scope is intentionally broad.
Whether you have developed a digital platform, a diagnostic tool, a pharmaceutical or non-pharmaceutical treatment, a workplace support programme or something that does not sit neatly within a single category, if your work is improving the menopause experience, this award is for you.
Who is behind the award
The category is sponsored by Cross-Border Impact Ventures (CBIV), an impact venture capital firm investing in early growth stage health technology companies across medical devices, diagnostics, therapeutics and digital health.
Every company CBIV supports must show relevance to women’s, children’s and adolescents’ health, with the ambition to scale into emerging markets.
Annie Thériault, managing partner at Cross-Border Impact Ventures, said: “Being part of the FemTech World Awards gives us a front-row seat to the most exciting breakthroughs in women’s health.
“It’s a powerful way to stay connected to the pulse of innovation and the future of care.”
What you stand to gain
Entry is free.
Every shortlisted organisation receives extensive coverage across all Femtech World platforms, placing your innovation in front of a global audience of investors, clinicians, industry leaders and potential partners.
The winner also receives a trophy and a dedicated interview.
The deadline is this Friday
Nominations and entries close on 17 April.
After that, the Femtech World team will shortlist the strongest submissions, with the final decision made by a representative from CBIV.
Find out more about the awards and enter for free here.
Menopause
Premature menopause raises long-term heart risk by 40%, study finds

Women who enter natural menopause before age 40 face about a 40 per cent higher lifetime risk of developing coronary heart disease than women who experience menopause later, according to a large study that is the first to calculate lifetime heart risk associated with premature menopause.
The findings suggest that doctors should routinely ask women about age at menopause, using the menopausal transition as an opportunity to identify higher-risk women and intervene earlier.
Dr Priya Freaney is assistant professor of medicine in the division of cardiology at Northwestern University Feinberg School of Medicine.
She said: “When menopause happens before age 40, women still have more than half of their life expectancy ahead of them.
“Understanding their cumulative lifetime risk of blockage-related heart disease is critical.”
Coronary heart disease is a condition where the heart’s arteries become blocked or narrowed by a buildup of fatty deposits called plaque.
By restricting blood flow to the heart, these plaques can lead to sudden events (heart attacks) or gradual damage (weakened heart muscle).
The study of more than 10,000 U.S. women followed for decades also found that premature menopause was three times more common among Black women than white women (15.5 per cent vs. 4.8 per cent).
According to Freaney, the disparity likely reflects a complex mix of life-course exposures, health conditions and structural inequities rather than solely inherent biological differences.
Freaney and colleagues analysed data from 10,036 postmenopausal Black and white women who participated in six long-running U.S. studies, including the Framingham Heart Study, Atherosclerosis Risk in Communities Study and the Women’s Health Initiative.
The women were followed between 1964 and 2018.
During that time, the Northwestern scientists found more than 1,000 cases of coronary heart disease events in the data, including fatal and non-fatal heart attacks.
Even after accounting for cardiovascular risk factors such as smoking, obesity, hypertension and diabetes, premature menopause was associated with 41 per cent higher risk of coronary heart disease for Black women and 39 per cent increased risk for white women.
The scientists note in the study that the causes of premature menopause are not fully understood and are likely multifactorial.
Potential contributors include genetic, biological and environmental factors, as well as earlier age of the first menstrual period, health behaviors (such as smoking), obesity and the cumulative effects of chronic stress.
It is also unclear whether the menopausal transition itself creates a vascular environment that promotes disease, or whether women who experience premature menopause already have an underlying risk profile that predisposes them to both premature menopause and cardiovascular disease.
Even at the average age, menopause’s hormonal changes can affect cardiovascular health.
During menopause, declining estrogen levels trigger changes that increase coronary heart disease risk.
“As the natural estrogen declines, no matter what age it happens in, cholesterol and blood pressure go up, body fat distribution shifts to the abdomen, muscle mass gets lower, blood sugars can become dysregulated and arteries stiffen,” said Freaney, who also is director of the Women’s Heart Care Program at Northwestern Medicine Bluhm Cardiovascular Institute.
“Together, these changes over a short period increase the risk of heart disease.”
Freaney said women who experience premature menopause should think of it as an early signal to take their heart health seriously.
“Tell yourself: I have to be far more proactive than my neighbor about my own heart health,” Freaney said.
“The vast majority of heart disease is preventable, but people need to know that they’re at risk early in life because effective prevention takes decades.
“Tell your doctor, ‘I experienced premature menopause. What can we do to protect my heart?’” she suggests.
The findings also highlight a gap in how menopause is discussed in medical care, according to Freaney.
“All clinicians need to get comfortable asking about menopause because we have estrogen receptors from our head to our toes.”
For years, menopause has largely been treated as a gynecologic issue, she said. But the hormonal transition affects nearly every system in the body, including the cardiovascular system.
That means cardiovascular clinicians should routinely ask about menopause history when assessing long-term cardiovascular risk.
“Historically, women have been vastly understudied in cardiovascular science, and we still have much to learn about how menopause influences heart health,” Freaney said.
Menopause
Cardiff opens its first women’s health hub as nationwide rollout begins

Cardiff’s first women’s health hub has opened, offering specialist perimenopause and menopause support for women aged 40 to 65.
Minister for mental health and wellbeing Sarah Murphy visited the East Cardiff Menopause Hub this week to learn about the new service, which brings together patient-centred advice, treatment and community support under one roof.
The hub forms part of a Wales-wide network of pathfinder women’s health hubs established during the first phase of delivering the Women’s Health Plan.
Women registered with one of the East Cardiff GP Cluster practices will be able to access extended 20-minute consultations, available face-to-face, by telephone or online, with GPs who have specialist experience in menopause care.
Practice nurses will also provide broader healthcare support, including blood pressure checks, lifestyle advice and guidance on hormone replacement therapy.
A Menopause Café, open to women of all ages, will offer a welcoming community space to share experiences and ask questions.
Sarah Murphy said: “It was fantastic to visit the Maelfa hub and see first-hand how Cardiff and Vale University Health Board is bringing high-quality, compassionate care closer to home for women in East Cardiff.
“Women’s health hubs will make it easier for women in Wales to get care when they need it.
“As the pathfinder hubs are rolled out, we’ll be listening to women’s feedback and adapting to make sure we are building a health service which meets the needs of women and girls, now and for generations to come.”
By March, every health board in Wales will have a pathfinder women’s health hub. Each health board has received an additional £300,000 this financial year to support their development.
The hubs form part of the Women’s Health Plan, which includes more than 60 actions to close the gender health gap and is based on feedback from around 4,000 women across Wales.
Dr Claire Beynon, executive director of public health at Cardiff and Vale University Health Board, said: “Too many women feel unsupported or unheard when seeking help for the symptoms of menopause.
“The East Cardiff Menopause Hub is a really positive step in bringing high-quality, compassionate care closer to home, with longer appointments and specialist expertise focused on women’s health needs.
“By combining clinical care with community support, this service helps women feel informed, confident and in control of their health. It also reflects our wider commitment to reducing health inequalities.”
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