
The US family-building platform Future Family has launched its first benefits programme for employers.
This programme will allow employers to offer up to US$50,000 of financial support to employees to cover family-building and family care expenses.
The scheme will cover expenses such as egg freezing, fertility preservation, IVF, gestational carriers and adoption as well as “out-of-pocket” healthcare and family-related expenses such as childcare, abortion, menopause, hormone therapy, gender affirmation surgery, cancer treatment, sports medicine, women’s health, and pediatrics.
Additionally, employees will have access to care navigation and concierge services.
“Today we see more and more employers wanting to offer their employees support for all dimensions of family care from reproductive care to fertility treatment to other out-of-pocket healthcare expenses,” says Future Family CEO and former fertility patient, Claire Tomkins.
“This led us to design the most flexible and inclusive family care benefit available today.
“Starting now, an employer can unlock this financial benefit for their employees, no matter if their budget is big or small.
“Additionally, all employees get concierge support and care navigation through the Future Family platform and our team of registered nurses and on-demand financial experts.”
The company says its new plan will be five times more than the industry average benefit, ensuring that employees receive access, coverage, and support.
Employers will have the possibility to contribute monthly to their employees’ financing plan and consult with the company’s benefits team. They will also be able to elect how much of the monthly plan to pay on behalf of their employees.
Barbara Wachsman, former managing director of Benefits at The Walt Disney Company, who helped Future Family design the offering, said: “Future Family’s employer benefit sets itself apart from the competition as an offering that is democratising the family-building process.
“The plan is filling in the critical gap that exists in the current healthcare landscape with high out-of-pocket expenditures, and creating financing options for people who have never had the opportunity to pursue family planning or face high-interest rate medical debt.”
The digital platform aims to give users access to financial counselling, provider matching, bill pay management and digital care coaching.
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