Insight
Women’s health enters a new era – the trends shaping femtech in 2026

Almost 10 years after the term ‘femtech’ was coined, is the sector on the brink of its biggest transformation yet?
In 2026, experts say women’s health will finally shift from basic tracking to measurable biomarkers, AI-enabled personalisation and deeply women-centred care. We take a look at the trends set to define femtech next year.
A decade on from when Ida Tin first coined the term ‘femtech’, the industry could be shaping up to see some of its most significant advances yet.
Insights from legal, clinical and industry leaders reveal a future defined by measurable biometrics, AI-enabled personalisation, and a long-overdue shift toward women-centred care.
From hyper-personalised care to menstrual blood diagnostics, we delve into some of the major trends expected to shape the femtech sector in 2026.
Hyper-personalised, women-centred care becomes the norm
For decades, women’s health tools have been built on incomplete data sets and assumptions that failed to reflect real hormonal, emotional or life-stage complexity, but 2026 could be a ‘defining year’ for femtech as the industry shifts from “generic solutions toward deeply personalised and truly women-centred care,” Anastasia Shubareva-Epshtein, founder & CEO of Carea, tells Femtech World.
“Advances in AI will accelerate this shift. In 2026, we will see digital health platforms capable of delivering support that adapts to a woman’s individual biology, emotional state and daily experience.”
Devices such as the Oura Ring and continuous glucose monitors are already capturing cycle and hormonal signals. In 2026, we could see this data being harnessed by healthcare systems, enabling earlier intervention and more personalised care.
“In 2026, Femtech will shift from reactive tracking to proactive, personalised health management – covering pregnancy, menopause, and autoimmune conditions,” says Charlotte Lewis, principal associate at UK law firm Mills & Reeve.
“Three trends dominate globally: AI-driven symptom analysis predicting issues before they arise; fertility and pregnancy apps transforming into real-time health coaches; and seamless integration of wearable data into healthcare systems. Devices like the Oura Ring and continuous glucose monitors promise actionable insights on cycles, hormones, and fertility.”
Femtech shifts from tracking to measurable data collection
Alongside this, femtech could finally move beyond basic symptom tracking into quantifiable biomarker collection, according to Justyna Strzeszynska, women’s health expert and founder & CEO of Joii.
“Across FemTech, from menstrual health to fertility, menopause and broader endocrine conditions, there’s a growing realisation that women have been expected to self-report symptoms without being given meaningful clinical metrics. That’s starting to change,” she tells Femtech World.
“The next wave of FemTech will be driven by biomarkers, not just tracking.”
Lewis agrees: “Women’s health tech is evolving from simple tracking to predictive coaching.”
AI becomes ‘practical partner’ for women
AI is not going anywhere, and in 2026, it is likely to play a big role in the shift toward measurable, clinical-grade data collection.
“Not in a ‘black box diagnoses everything’ way,” says Strzeszynska, “but in a very practical, grounded way.”
The next wave of AI is thought to be about contextual intelligence, helping identify patterns, tracking change over time and turning everyday markers from cycle data, wearables, and mental health check-ins into actionable insights for clinicians and users.
Menstrual blood becomes a major diagnostic tool
Menstrual blood, long-overlooked, will also emerge as an important source of health insight. Period products will evolve beyond being ‘passive absorbents’ to ‘data-enabled health touchpoints’, Strzeszynska says, measuring key markers to support the diagnosis of conditions such as fibroids, anaemia, adenomyosis and even suspected endometriosis.
“We’ll move beyond subjective labels like ‘light’, ‘medium’ or ‘heavy’ periods and towards measurable bleeding metrics, actual blood volume, clot size, flow characteristics and how these change across cycles,” she adds.
“By 2026, using your period as a long-term health data signal won’t feel radical. It will feel like the obvious next step in closing the evidence gap in women’s health.”
Maternal mental health moves centre stage
One of the most important areas of innovation in women’s health next year will be centred around maternal mental health, says Shubareva-Epshtein.
“Anxiety and emotional well-being play a critical role across fertility, pregnancy, birth and postpartum, yet they have historically been underaddressed,” she continues.
Femtech startups are now beginning to integrate emotional check-ins, validated screening tools, and access to midwives, therapists and coaches into their digital platforms.
This moves the sector from simply offering reactive support to playing an active role in prevention.
“Femtech is beginning to recognise mental health as a core component of care rather than an add-on or nice-to-have,” Shubareva-Epshtein adds.
“The impact will be profound, helping to prevent trauma rather than react to it. Together, these shifts represent an opportunity to build women’s health solutions that feel human, supportive and genuinely transformative.”
A new, evidence-led consumer mindset
Women are entering 2026 more informed, more questioning and more empowered than ever when it comes to their health.
Google search trends reveal a population that is more proactive and engaged than ever, with searches around menstrual cycle phases, cholesterol management, heart-rate training, skin cancer detection and libido support rising dramatically, according to research by Bupa Health Clinics.
But as Dr Samantha Wild, clinical lead for Women’s Health and GP, Bupa Health Clinics, notes, this empowerment comes with a need for caution.
While credible, science-backed tools will thrive, innovators should be prepared to meet consumers’ rising expectations for evidence-led solutions.
“Good health is personal to everyone, says Wild.
“It comes from taking care of your body in the long term, and rarely from a quick fix. If you’re looking to make a change to your lifestyle, make choices that are scientifically backed, right for you, and proven to help over the long term.
“If you’re concerned about your health, whether it be your skin cancer risk or menstrual cycle, your first port of call should always be a health professional.
“Health professionals can work through your concerns and suggest credible, safe and long-term plans to help get your health where you’d like it to be.”
Genomics and DNA sequencing go mainstream
Also powering the shift towards more personalised care is the surge in popularity of DNA and genome testing, which is becoming more mainstream as private sequencing becomes increasingly accessible.
According to Bupa Health Clinics, the UK has seen an explosion in public interest in DNA testing, with ‘DNA nutrition’ searches rising 11-fold and genome sequencing searches doubling.
Women are increasingly using genetic insights to personalise nutrition, make decisions around medication and introduce disease-prevention strategies.
“Personalisation in healthcare looks set to become even bigger in 2026,” Wild adds.
“In the past, you needed a referral from a GP to have genetic testing via the NHS.
“However, it’s possible to opt for a full genome or DNA health test privately now, allowing many more people in the UK to better understand their genetic makeup and health profiles.”
Growing momentum, but funding gaps remain
Femtech is now a fast-growing sector, projected to hit $75 billion globally. But despite the momentum, funding remains fragmented.
While fertility solutions are thriving, innovation in menopause, sexual health, and non-hormonal contraception lags due to funding gaps, Lewis says.
“Sustained investment and cross-sector collaboration are vital to ensure innovation benefits all aspects of women’s health, she tells Femtech World.
But as pressure mounts and we see more drive from governments, investors, and professional bodies to address longstanding gender health gaps, 2026 could be the time we start to see tangible change.
“The UK is emerging as a key hub, supported by the government’s Women’s Health Strategy and new research from the Royal College of Obstetricians and Gynaecologists outlining top priorities,” Lewis continues.
“Investors are bullish, with startups eyeing IPOs amid rapid AI adoption, signalling both financial opportunity and cultural change.”
What this means for femtech in 2026
Speaking to experts across the sector, a singular theme emerges for femtech in 2026. After decades of being overlooked and kept in the dark, women are finally gaining meaningful insight into their own bodies.
Wearables will feed real-time data, AI will interpret patterns, and all of this will be harnessed to deliver more precise, preventative and personalised care.
This shift is not just about developing better technology but potentially transforming women’s experiences of healthcare.
Insight
UK reviews surrogacy firm over rejected insurance claims

The UK government is reviewing a surrogacy firm after complaints that medical insurance claims involving surrogates in Mexico were rejected.
The Department of Health and Social Care (DHSC) is considering whether UK-based provider My Surrogacy Journey should remain listed on gov.uk as one of four domestic surrogacy agencies available to intended parents.
The review follows allegations concerning its Mexican sister company, where surrogates are based.
Health minister Diana Johnson said: “The department is looking into the allegations about My Surrogacy Journey.
“As part of that assessment, the department will consider whether it is appropriate for that company to remain on the gov.uk list of agencies.”
Emails sent by My Surrogacy Journey chief executive Michael Johnson-Ellis and seen by the Guardian suggest multiple surrogate women in Mexico had their insurance claims rejected.
The emails also suggest 300 couples using the company were moved to a new insurance provider because of the increased risk of claims being rejected.
Commercial surrogacy is banned in the UK, where only altruistic arrangements are permitted.
My Surrogacy Journey operates a not-for-profit UK branch alongside for-profit sister companies in Mexico and the US. All three companies have the same owners and chief executives.
The reported insurance issues relate to surrogacy arrangements in Mexico.
One couple told the Guardian they paid tens of thousands of pounds to cover medical costs after their surrogate had a hysterectomy during childbirth and an insurance claim was refused.
The Guardian said it understood that at least five sets of parents said they had to cover medical costs after insurance claims were rejected.
In an email to the couple whose surrogate underwent a hysterectomy, Johnson-Ellis wrote: “We have already told you that the insurance companies have been declining some of the claims and we are actively working with the broker to get this issue resolved but you should also consider that they may not be paid out and there is nothing we are able to do to change this …
“We appreciate this is not an insignificant sum but this genuinely is out of our control.”
Johnson-Ellis also said the company had switched insurance providers, writing: “We’re also managing this for 300 other journeys, which is a complex position to be in.”
Lawyers acting for My Surrogacy Journey said the company did not comment on individual cases, but that existing insurance policies were in place and claims continued to be accepted and processed.
They said the company understood that a small number of claims had been rejected and was supporting people seeking to resolve those claims with an insurer.
Under the surrogacy arrangements, intended parents are understood to be contractually required to cover medical costs not paid by an insurer.
The couple said they had been recommended the company’s Mexico option. Its website advertises that intended parents using the route can have a baby in “under 18 months”.
They said they were told the UK route could take up to five years and that the US option was much more expensive.
Lawyers for My Surrogacy Journey said prospective parents are given information about typical timelines, costs, legal frameworks and practical considerations, and that the 18-month timeframe is indicative only.
The couple said their surrogate developed placenta accreta, a serious condition in which the placenta attaches to the wall of the uterus.
Emails from Johnson-Ellis acknowledged that the insurance provider investigated the birth after the surrogate experienced health complications.
The parents are considering legal action, while the Guardian said it understood at least four other couples were reviewing their options.
Phil Brickell, MP for Bolton West, raised concerns in parliament about a separate couple who had used My Surrogacy Journey.
He said: “Two of my constituents recently travelled to Mexico, where their children were born by surrogacy.
“Those births were facilitated by a company called My Surrogacy Journey, which is listed on gov.uk.
“While in Mexico, they had repeated traumatic experiences with the company relating to issues including insurance for their children, accusations of bullying towards staff and repeated efforts to silence any constructive criticism.
“I understand that other members of this house have received similar complaints.”
Brickell called for My Surrogacy Journey to be removed from gov.uk pending a review by the Human Fertilisation and Embryology Authority.
Lawyers acting for My Surrogacy Journey said the company was communicating with DHSC and was confident any issues could be resolved.
Insight
Research uncovers potential new target for breast cancer therapy

Targeting CD1d altered immune cells slowed tumour growth and improved immunotherapy responses in mouse models of breast cancer, researchers found.
The findings suggest blocking the molecule could make the environment around breast tumours more favourable to anti-cancer immune responses.
Further work is needed to understand how these immune changes occur and how the approach could be safely used in patients.
Researchers from King’s College London, the Francis Crick Institute and University College London investigated how immune cells inside breast tumours influence cancer growth.
They focused on myeloid cells, a group of immune cells found in large numbers within tumours that can either support an immune attack against cancer or contribute to tumour growth and immune evasion.
The team examined CD1d, a molecule found on the surface of myeloid and other immune and tissue cells that helps regulate immune responses.
When CD1d was genetically removed from cells in a mouse model of breast cancer, the mice were more resistant to tumour growth. Researchers also saw changes in myeloid cell populations, including increased activity among cells that can help attack cancer.
The team then blocked CD1d using an antibody and again observed changes in myeloid cells and slower tumour growth. Blocking CD1d also improved responses to immunotherapy in the mouse model.
Researchers used single-cell RNA sequencing, a technique that examines gene activity in individual cells, to investigate the immune changes in more detail.
They identified a population of myeloid cells called monocytes that expressed genes associated with inflammation, an important part of the immune response. These cells were particularly important in restricting tumour growth in the mouse models.
A similar pattern of gene activity was identified in data from human breast cancer tumours. Its presence in myeloid cells was associated with positive responses to immunotherapy in breast cancer patients.
However, the findings in people were based on gene expression data and did not test CD1d-targeting treatment in patients.
Professor Patricia Barral, professor of immunobiology at King’s College London and senior author of the study, said: “Many breast cancers do not respond well to current immunotherapies.
“Our findings reveal a previously unrecognised mechanism by which immune cells within tumours are regulated.
“While CD1d is best known for helping immune cells recognise lipid molecules, we found that it also plays a role in shaping the behaviour of myeloid cells within tumours.
“These findings suggest that targeting the immune cells that surround and support tumours could boost anti-cancer immunity and potentially improve treatment responses in the future.”
Researchers now plan to investigate how the immune changes occur and how they can be safely harnessed in patients.
They also want to examine whether targeting CD1d could enhance existing treatments and influence treatment responses in different cancer types.
The work was supported by UKRI BBSRC, Breast Cancer Now and the Cancer Research UK City of London Centre.
Fertility
Fertility rate in England and Wales hits record low, new figures reveal

The fertility rate in England and Wales fell to a record low of 1.39 children per woman in 2025, down from 1.41 a year earlier.
New figures show that parts of London and cities with major universities accounted for many of the areas with the lowest local fertility rates.
The City of London recorded the lowest rate in 2025 at 0.37 children per woman, followed by Cambridge at 0.87 and the London boroughs of Islington and Westminster at 0.90.
The Office for National Statistics (ONS) defines the fertility rate as the average number of live children women would expect to have over their childbearing lives.
Brighton & Hove recorded a rate of 0.95, followed by Southwark at 0.97 and Norwich at 0.98.
Exeter, Oxford and York, along with the London boroughs of Camden and Hammersmith & Fulham, each recorded 1.01 children per woman.
At the other end of the table, Pendle in Lancashire and Luton in Bedfordshire had the highest rate at 1.93.
They were followed by Oldham in Greater Manchester at 1.87, Bradford in West Yorkshire at 1.84 and Barking & Dagenham in London at 1.83.
The overall fertility rate for England and Wales declined from 1.41 in 2024 to 1.39 in 2025.
A rate of around 2.1 is needed for a population to remain stable over time when the impact of migration is excluded.
Twelve of the 25 local authorities with the lowest fertility rates in 2025 were in London.
In Wales, Swansea recorded the lowest fertility rate at 1.18, while Carmarthenshire, the Isle of Anglesey and Newport each had the highest rate at 1.48.
There were 585,396 live births in England and Wales in 2025, down from 594,677 in 2024 and the lowest number since 1977.
Live births fell across every region in England. The West Midlands recorded the largest percentage decline at 3.1 per cent, while the North East had the smallest at 0.3 per cent.
The average age of parents also increased slightly.
Mothers had a provisional standardised mean age of 31.1 in 2025, compared with 31.0 in 2024. Fathers had an average age of 34.0, up from 33.9.
In 1975, the average age was 26.4 for mothers and 29.5 for fathers.
The proportion of births where the mother was born outside the UK also increased, from 20.8 per cent in 2005 to 27.5 per cent in 2015 and 34.6 per cent in 2025.
India was the most common country of birth for non-UK-born mothers in 2025 for the fourth consecutive year.
It was followed by Pakistan, Nigeria and Romania.
In 2025, 56.4 per cent of births were to parents who were both born in the UK, down from 62.7 per cent in 2015.
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