Features
Women’s health enters a new era – the trends shaping femtech in 2026

Almost 10 years after the term ‘femtech’ was coined, is the sector on the brink of its biggest transformation yet?
In 2026, experts say women’s health will finally shift from basic tracking to measurable biomarkers, AI-enabled personalisation and deeply women-centred care. We take a look at the trends set to define femtech next year.
A decade on from when Ida Tin first coined the term ‘femtech’, the industry could be shaping up to see some of its most significant advances yet.
Insights from legal, clinical and industry leaders reveal a future defined by measurable biometrics, AI-enabled personalisation, and a long-overdue shift toward women-centred care.
From hyper-personalised care to menstrual blood diagnostics, we delve into some of the major trends expected to shape the femtech sector in 2026.
Hyper-personalised, women-centred care becomes the norm
For decades, women’s health tools have been built on incomplete data sets and assumptions that failed to reflect real hormonal, emotional or life-stage complexity, but 2026 could be a ‘defining year’ for femtech as the industry shifts from “generic solutions toward deeply personalised and truly women-centred care,” Anastasia Shubareva-Epshtein, founder & CEO of Carea, tells Femtech World.
“Advances in AI will accelerate this shift. In 2026, we will see digital health platforms capable of delivering support that adapts to a woman’s individual biology, emotional state and daily experience.”
Devices such as the Oura Ring and continuous glucose monitors are already capturing cycle and hormonal signals. In 2026, we could see this data being harnessed by healthcare systems, enabling earlier intervention and more personalised care.
“In 2026, Femtech will shift from reactive tracking to proactive, personalised health management – covering pregnancy, menopause, and autoimmune conditions,” says Charlotte Lewis, principal associate at UK law firm Mills & Reeve.
“Three trends dominate globally: AI-driven symptom analysis predicting issues before they arise; fertility and pregnancy apps transforming into real-time health coaches; and seamless integration of wearable data into healthcare systems. Devices like the Oura Ring and continuous glucose monitors promise actionable insights on cycles, hormones, and fertility.”
Femtech shifts from tracking to measurable data collection
Alongside this, femtech could finally move beyond basic symptom tracking into quantifiable biomarker collection, according to Justyna Strzeszynska, women’s health expert and founder & CEO of Joii.
“Across FemTech, from menstrual health to fertility, menopause and broader endocrine conditions, there’s a growing realisation that women have been expected to self-report symptoms without being given meaningful clinical metrics. That’s starting to change,” she tells Femtech World.
“The next wave of FemTech will be driven by biomarkers, not just tracking.”
Lewis agrees: “Women’s health tech is evolving from simple tracking to predictive coaching.”
AI becomes ‘practical partner’ for women
AI is not going anywhere, and in 2026, it is likely to play a big role in the shift toward measurable, clinical-grade data collection.
“Not in a ‘black box diagnoses everything’ way,” says Strzeszynska, “but in a very practical, grounded way.”
The next wave of AI is thought to be about contextual intelligence, helping identify patterns, tracking change over time and turning everyday markers from cycle data, wearables, and mental health check-ins into actionable insights for clinicians and users.
Menstrual blood becomes a major diagnostic tool
Menstrual blood, long-overlooked, will also emerge as an important source of health insight. Period products will evolve beyond being ‘passive absorbents’ to ‘data-enabled health touchpoints’, Strzeszynska says, measuring key markers to support the diagnosis of conditions such as fibroids, anaemia, adenomyosis and even suspected endometriosis.
“We’ll move beyond subjective labels like ‘light’, ‘medium’ or ‘heavy’ periods and towards measurable bleeding metrics, actual blood volume, clot size, flow characteristics and how these change across cycles,” she adds.
“By 2026, using your period as a long-term health data signal won’t feel radical. It will feel like the obvious next step in closing the evidence gap in women’s health.”
Maternal mental health moves centre stage
One of the most important areas of innovation in women’s health next year will be centred around maternal mental health, says Shubareva-Epshtein.
“Anxiety and emotional well-being play a critical role across fertility, pregnancy, birth and postpartum, yet they have historically been underaddressed,” she continues.
Femtech startups are now beginning to integrate emotional check-ins, validated screening tools, and access to midwives, therapists and coaches into their digital platforms.
This moves the sector from simply offering reactive support to playing an active role in prevention.
“Femtech is beginning to recognise mental health as a core component of care rather than an add-on or nice-to-have,” Shubareva-Epshtein adds.
“The impact will be profound, helping to prevent trauma rather than react to it. Together, these shifts represent an opportunity to build women’s health solutions that feel human, supportive and genuinely transformative.”
A new, evidence-led consumer mindset
Women are entering 2026 more informed, more questioning and more empowered than ever when it comes to their health.
Google search trends reveal a population that is more proactive and engaged than ever, with searches around menstrual cycle phases, cholesterol management, heart-rate training, skin cancer detection and libido support rising dramatically, according to research by Bupa Health Clinics.
But as Dr Samantha Wild, clinical lead for Women’s Health and GP, Bupa Health Clinics, notes, this empowerment comes with a need for caution.
While credible, science-backed tools will thrive, innovators should be prepared to meet consumers’ rising expectations for evidence-led solutions.
“Good health is personal to everyone, says Wild.
“It comes from taking care of your body in the long term, and rarely from a quick fix. If you’re looking to make a change to your lifestyle, make choices that are scientifically backed, right for you, and proven to help over the long term.
“If you’re concerned about your health, whether it be your skin cancer risk or menstrual cycle, your first port of call should always be a health professional.
“Health professionals can work through your concerns and suggest credible, safe and long-term plans to help get your health where you’d like it to be.”
Genomics and DNA sequencing go mainstream
Also powering the shift towards more personalised care is the surge in popularity of DNA and genome testing, which is becoming more mainstream as private sequencing becomes increasingly accessible.
According to Bupa Health Clinics, the UK has seen an explosion in public interest in DNA testing, with ‘DNA nutrition’ searches rising 11-fold and genome sequencing searches doubling.
Women are increasingly using genetic insights to personalise nutrition, make decisions around medication and introduce disease-prevention strategies.
“Personalisation in healthcare looks set to become even bigger in 2026,” Wild adds.
“In the past, you needed a referral from a GP to have genetic testing via the NHS.
“However, it’s possible to opt for a full genome or DNA health test privately now, allowing many more people in the UK to better understand their genetic makeup and health profiles.”
Growing momentum, but funding gaps remain
Femtech is now a fast-growing sector, projected to hit $75 billion globally. But despite the momentum, funding remains fragmented.
While fertility solutions are thriving, innovation in menopause, sexual health, and non-hormonal contraception lags due to funding gaps, Lewis says.
“Sustained investment and cross-sector collaboration are vital to ensure innovation benefits all aspects of women’s health, she tells Femtech World.
But as pressure mounts and we see more drive from governments, investors, and professional bodies to address longstanding gender health gaps, 2026 could be the time we start to see tangible change.
“The UK is emerging as a key hub, supported by the government’s Women’s Health Strategy and new research from the Royal College of Obstetricians and Gynaecologists outlining top priorities,” Lewis continues.
“Investors are bullish, with startups eyeing IPOs amid rapid AI adoption, signalling both financial opportunity and cultural change.”
What this means for femtech in 2026
Speaking to experts across the sector, a singular theme emerges for femtech in 2026. After decades of being overlooked and kept in the dark, women are finally gaining meaningful insight into their own bodies.
Wearables will feed real-time data, AI will interpret patterns, and all of this will be harnessed to deliver more precise, preventative and personalised care.
This shift is not just about developing better technology but potentially transforming women’s experiences of healthcare.
News
Elation Health acquires EHR startup Aster

Elation Health has acquired Aster, a women’s health EHR startup created by sisters Fifi Kara and Dr Lailah Kara-Newton.
The deal, announced on 3 June 2026, will see Aster’s team join Elation Health as the company expands development of what it describes as the first agentic operating system for primary care.
An EHR, or electronic health record, is a digital system used by healthcare providers to store and manage patient information.
Aster was founded by Kara and Kara-Newton as an AI-native EHR platform for women’s health providers.
Elation Health said the acquisition would allow Aster to learn from its expertise in AI agents and support development of its agentic operating system for primary care.
Kyna Fong, co-founder and chief executive of Elation Health, said: “The Aster team impressed us with their vision and creative inventions to support independent practices.”
Fong said Elation, like Aster, was founded by siblings who wanted to change the healthcare system.
She added: “That shared north star means they understand what we’re building and why it matters. It was clear right away they would significantly add to our capabilities.”
Kara has spent 10 years creating consumer and business-to-business products across the UK, Europe and the US, and recently supported Meta’s Health & Fitness team, according to Aster’s website.
Kara-Newton previously worked as a hospital doctor in the NHS across medical and surgical specialties, including breast surgery, general surgery, emergency medicine and obstetrics and gynaecology.
Aster launched in 2023 after raising US$2.8m from Zeal Capital Partners, Cornerstone Ventures, Octopus Ventures and others.
Kara, Kara-Newton and Aster’s chief technology officer, Nacho Vazquez, will all join Elation.
Kara said: “From the moment we met Kyna Fong, Ashley Rogers, and the Elation leadership team, it was clear we were aligned on what matters most: that clinicians deserve truly incredible software that brings joy back to their practice. Together, we can now bring that vision to millions of primary care patients across the country.”
The sisters said their work was shaped by Kara-Newton’s first pregnancy, when undiagnosed pre-eclampsia led to an emergency caesarean section and neonatal intensive care admission for her son.
The founders said they wanted to build technology that could help prevent similar outcomes for other women.
The acquisition comes amid continued concern over maternal health inequalities in the US.
In the US, Black maternal mortality remains alarmingly high, with rates nearly double those of white women, and experts point to unequal access to care, implicit bias and fragmented approaches to care.
News
Copper coil vs Mirena: Which is right for you?

Article produced in association with Spital Clinic
Both the copper coil and the Mirena are more than 99 per cent effective as contraceptives — but they work in completely different ways, have opposite effects on periods, and suit very different people.
With the FSRH’s May 2024 licence extension for the Mirena now in effect, this guide covers the five key differences using up-to-date UK evidence, not the older guidance that many sources still repeat.
How Each Device Works
The FSRH March 2023 guideline set out the terminology now used across UK clinical practice: the copper intrauterine device (Cu-IUD) and the levonorgestrel intrauterine system (LNG-IUD).
The copper coil works by releasing copper ions that are toxic to sperm, preventing fertilisation. It contains no hormones at all, making it a strong option for women who cannot or do not want hormonal contraception.
The Mirena — the most widely prescribed 52mg LNG-IUD in the UK — thickens cervical mucus to block sperm, thins the uterine lining, and may suppress ovulation, though most users continue to ovulate normally.
According to Hull University Teaching Hospitals NHS Trust, the hormone levels it produces are lower than those from the combined contraceptive pill — relevant for women advised to avoid higher-dose hormonal methods.
The hormone-free nature of the Cu-IUD is its defining advantage for some; the localised hormonal action of the LNG-IUD is its defining advantage for others.
According to NHS guidance on the copper coil, neither device interacts with medicines or herbal remedies, and both can be fitted in women who have never been pregnant.
The way each device works also determines what it does to periods — often the deciding factor.
Effectiveness and Duration
The NHS confirms both devices prevent pregnancy in more than 99 per cent of users. When it comes to contraceptive effectiveness, there is no meaningful difference between them.
Where they differ significantly is duration. The copper coil lasts up to 10 years, and one fitted in a woman aged 40 or over can remain in place until menopause under FSRH March 2023 guidance.
For the Mirena, the picture changed in May 2024: the FSRH CEU statement on extended LNG-IUD use confirmed that all 52mg LNG-IUDs — including the Mirena, Levosert, and Benilexa — are now licensed for eight years of contraceptive use, up from five under previous guidance.
When the Mirena is used as part of HRT, it protects the uterine lining for up to five years before requiring replacement. Smaller-dose devices such as Kyleena (20mcg) are licensed for five years, and Jaydess for three.
Both are long-acting reversible contraceptives — fertility returns immediately after removal, with no delay or washout period. Both are available without a GP referral through the coil insertion and removal service at Spital Clinic.
What Each Device Does to Periods
The most important practical difference is what each device does to periods — and they go in opposite directions.
The copper coil typically makes periods heavier, longer, and more painful; the NHS notes this may ease after a few months, but heavier bleeding is one of the most common reasons for early removal.
Both devices can cause irregular spotting in the first three to six months after fitting.
The Mirena does the opposite.
According to Hull University Teaching Hospitals NHS Trust, it reduces monthly blood loss by 86 per cent at three months and by 97 per cent at twelve months.
Nine in ten women who use it for heavy periods see a significant reduction; around 20 per cent have no bleeding at all; and 80 per cent report meaningful pain relief.
NHS information on the hormonal coil confirms that periods often become lighter, shorter, and less painful — with many users finding they stop entirely after the initial settling-in period.
For women whose choice of contraception is being shaped by troublesome periods, those statistics make the direction of the decision clear.
For women with already disrupted cycles, it is worth booking a private specialist assessment before deciding — for this group, the choice of coil is as much a treatment decision as a contraceptive one.
Unlike the copper coil, the Mirena is licensed as a first-line treatment for menorrhagia — heavy or prolonged bleeding defined as losing more than 80ml per cycle or periods lasting longer than seven days.
In around half of cases, heavy periods have no identifiable structural cause, making the Mirena’s targeted local action particularly useful: it reduces bleeding at the endometrial level without surgery, general anaesthesia, or high-dose systemic hormones, and offers a non-surgical alternative to procedures such as endometrial ablation.
Side Effects, Risks, and Who Cannot Use Each Device
Both devices carry the same procedural risks. Pelvic infection affects around 1 in 100 women in the first three weeks; expulsion happens in roughly 1 in 20; and uterine perforation occurs in approximately 2 in 1,000 fittings — slightly higher in women breastfeeding within six months of delivery. Ectopic pregnancy, though rare, is a risk if either device fails.
The side-effect profiles diverge beyond those shared risks.
The copper coil carries no hormonal side effects — heavier periods are its main downside. The
Mirena may cause acne, headaches, mood changes, breast tenderness, and ovarian cysts; most resolve without treatment, but they are worth considering for anyone sensitive to progestogen.
The Mirena is also unaffected by vomiting, diarrhoea, or most drug interactions.
Each device has its own contraindications. Neither should be fitted in the presence of an active sexually transmitted infection or unexplained uterine bleeding.
The Mirena is not suitable for women with a history of breast cancer, certain liver conditions, serious cardiovascular disease, or certain uterine abnormalities.
The copper coil, meanwhile, can be used as emergency contraception if fitted within five days of unprotected sex — the only intrauterine option for post-coital protection.
The Fitting Procedure and What to Expect
The fitting procedure is the same for both devices: a 10 to 15 minute clinical appointment, ideally towards the end of a period, though it can happen at any point in the cycle.
The full appointment takes around 30 minutes. Local anaesthetic gel or spray is used to manage discomfort, and the NHS advises taking ibuprofen or paracetamol about an hour beforehand.
No surgery or general anaesthetic is needed. Some cramping and light spotting in the days after fitting is normal and usually settles within a week. Neither device requires you to have had children previously.
Fertility returns immediately after removal of either device — there is no waiting period before trying to conceive.
For most women, the choice between the copper coil and the Mirena comes down to one question: are hormones acceptable or not?
The copper coil suits women who want hormone-free contraception, those who cannot use progestogen, and those who need emergency post-coital protection.
The Mirena suits women who want lighter or absent periods, those managing menorrhagia, and those using it as the progestogen component of HRT.
Both offer equivalent contraceptive effectiveness and full reversibility.
The FSRH’s May 2024 extension of the Mirena’s licence to eight years makes it a stronger long-term option than many comparisons suggest — worth knowing if the information you have found is based on older guidance.
This article is produced for informational purposes only and does not constitute medical advice, diagnosis or treatment. Clinical guidance referenced reflects published NHS and FSRH standards as at March 2025. Individual circumstances vary; readers are advised to consult a qualified healthcare professional before acting on any information in this article.
This piece was produced in association with Spital Clinic, which provided background clinical information for editorial purposes. Hyperlinks to external sources are included for reference only and do not represent an endorsement of any product, service or organisation.
Features
Colposcopy explained: What happens and what to expect

Article produced in association with Spital Clinic
Each year in England, approximately three million women take part in cervical screening.
While the majority receive a reassuring result, a proportion are referred for further investigation following an abnormal finding or a positive human papillomavirus (HPV) test.
For these women, the next step is a colposcopy.
Despite being a widely performed procedure, colposcopy remains poorly understood by many of the women referred for one, often because they receive limited information between the letter of referral and the appointment itself.
What Is a Colposcopy?
A colposcopy is a close examination of the cervix carried out by a specialist gynaecologist or colposcopist.
It uses an instrument called a colposcope, a magnifying device that remains outside the body and allows the clinician to view the surface of the cervix in detail.
Unlike a cervical smear, which takes a cell sample for laboratory analysis, a colposcopy is a direct, real-time visual assessment.
The procedure is explained in detail on the NHS colposcopy page, which covers what to expect before, during and after the appointment.
Colposcopy is most commonly recommended following an abnormal smear result, a positive HPV test, or unexplained symptoms such as irregular or post-coital bleeding.
It may also be used to monitor previously treated cervical cell changes.
Why Colposcopy Is Central to Cervical Cancer Prevention
Cervical cancer is the fourth most common cancer in women globally.
According to Cancer Research UK cervical cancer data, around 3,200 women are diagnosed with cervical cancer in the UK each year.
The vast majority of cases are linked to persistent infection with high-risk HPV strains.
Critically, cervical cancer develops slowly, typically over 10 to 15 years from normal tissue through progressive cell changes classified as cervical intraepithelial neoplasia (CIN) to invasive cancer.
Colposcopy allows clinicians to identify and classify these changes before cancer develops.
The grading system for CIN runs from CIN1 (mild cell changes, often resolving without treatment) through CIN2 (moderate) to CIN3 (severe, high risk of progression). Identifying the grade accurately determines whether monitoring or active treatment is recommended.
What Happens During a Colposcopy Appointment
The procedure typically takes between 15 and 20 minutes and is carried out as an outpatient appointment without general anaesthetic.
The patient lies on a couch with their feet in supports, in a position similar to a smear test. A speculum is gently inserted to allow the clinician to view the cervix.
A solution of diluted acetic acid is applied to the cervical surface, which temporarily turns any abnormal cells white, making them visible against the surrounding tissue. Iodine solution may also be used.
If abnormal areas are identified, the colposcopist may take a small tissue sample, called a biopsy, for laboratory analysis.
This is a brief procedure and may cause a momentary sensation of pressure or cramping. Biopsy results are usually available within two to three weeks.
NHS vs Private Colposcopy
NHS colposcopy services are available following GP referral or cervical screening notification. Waiting times, however, can vary significantly by region and current service demand.
For women seeking faster access, private colposcopy is available through specialist clinics. According to RCOG guidance on cervical screening and colposcopy, timely assessment and follow-up are important components of cervical health management.
Spital Clinic, based in Spital Square in the City of London, offers private colposcopy with appointments available on short notice, including morning, afternoon and evening slots throughout the week.
The clinic also offers cervical smear testing and gynaecological consultations, allowing women to manage their complete cervical health pathway in a single setting.
After the Colposcopy: Possible Outcomes
There are several possible outcomes following a colposcopy. If no abnormality is found, the patient is typically returned to routine cervical screening.
If low-grade changes are identified, monitoring with a follow-up appointment in 6 to 12 months is usually recommended. High-grade changes, classified as CIN2 or CIN3, usually lead to treatment.
Treatment for high-grade CIN is most commonly carried out using large loop excision of the transformation zone (LLETZ), a procedure performed under local anaesthetic as an outpatient.
LLETZ has a high success rate and most women return to their usual activities within a few days.
Who Should Consider a Private Colposcopy Referral
- Women who have received an abnormal cervical screening result or HPV-positive test and want prompt specialist assessment
- Those awaiting an NHS colposcopy appointment and experiencing significant anxiety about the delay
- Women with unexplained vaginal bleeding, persistent discharge or post-coital bleeding
- Those with a personal or family history of cervical disease who want regular specialist monitoring
A colposcopy referral is not a diagnosis. It is the next step in a well-established clinical pathway that has been responsible for reducing cervical cancer rates in the UK.
The earlier abnormal changes are identified, the more straightforward the management options.
Disclaimer: This article is produced for informational purposes only and does not constitute medical advice, diagnosis or treatment.
Clinical guidance referenced reflects published NHS, NICE and RCOG standards as at March 2026.
Individual circumstances vary; readers are advised to consult a qualified healthcare professional before acting on any information in this article.
This piece was produced in association with Spital Clinic, which provided background clinical information for editorial purposes.
Hyperlinks to external sources are included for reference only and do not represent an endorsement of any product, service or organisation.
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