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Founders researching the vaginal microbiome recognised for ‘game-changing’ work

Evvy co-founders Priyanka Jain and Laine Bruzek land on Forbes ’30 Under 30′ list

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Priyanka Jain and Laine Bruzek

The founders of the biotech company Evvy have been included on this year’s Forbes 30 Under 30 list for their work in understanding the vaginal microbiome.

Co-founders Priyanka Jain and Laine Bruzek have been recognised by Forbes in the consumer technology category for “building a new understanding” of the female body.

Their female-founded start-up aims to close the gender health gap by discovering and leveraging overlooked biomarkers in the female body, starting with the vaginal microbiome.

After launching its at-home vaginal microbiome test, Evvy has built a testing community of over 10,000 members and has launched a “first-of-its-kind” clinical study to better understand the links between the vaginal microbiome and other health issues.

The women’s healthcare company has established the largest dataset on the vaginal microbiome and it has assembled an advisory board of OB-GYNs and researchers.

“We’re so honoured to be named to 2023 Forbes 30 Under 30 and represent the mission of the entire Evvy team,” said Priyanka Jain, co-founder, and CEO of Evvy.

“Evvy is building a new understanding of the female body by discovering and leveraging overlooked female biomarkers. We’re excited to continue radically reinventing how we understand and treat the female body as a whole, and we hope to inspire everyone — doctors, educators, lawmakers, researchers, and patients — to close the gender health gap for good.

“The female body shouldn’t be a medical mystery, and we won’t stop until it’s true.”

Laine Bruzek, co-founder and chief marketing officer, said: “Even though vaginal discomfort is the one of the most common reasons women seek healthcare advice, vaginal health is still an incredibly misunderstood and taboo topic.

“At Evvy, we’re building a world where female health is finally understood; where conditions are detected early and treated precisely; and where talking about vaginal health is as normal as talking about skincare.”

Even though the vaginal microbiome is an important biomarker, women have never had access to that information about their bodies, the founders added.

With at least 30 per cent of women suffering from imbalances in the vaginal microbiome every year, more research is needed to understand why it matters and what women can do about it.

The 28-year-olds lead a team of 10 and have previously secured more than US$6.5m in funding from General Catalyst, Box Group, Virtue VC, Human Ventures, BBG Ventures, and G9 Ventures.

Mental health

Timing is everything: What AI need to learn about HRT and brain health

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By Morgan Rose, CNM, WHNP-BC, and Dr Kudesia, triple board-certified in Reproductive Endocrinology & Infertility (REI), Obstetrics & Gynecology, and Lifestyle Medicine

The timing of when women start hormone replacement therapy (HRT) may matter more than we ever understood.

The “critical window” for starting HRT isn’t just relevant to brain health; timing has also been shown to shape cardiovascular outcomes.

Early analyses of the landmark WHI trial missed this nuance, including women long past menopause and obscuring benefits seen in those who begin therapy sooner.

Recent research presented at the American Neurological Association Annual Meeting found that women who began HRT within five years of menopause had a 32 per cent lower risk of developing Alzheimer’s disease.

Yet those who started HRT more than five years after menopause showed higher levels of tau proteins, a hallmark of Alzheimer’s, in their brains.

This “critical window” concept challenges the one-size-fits-all model of menopause care. It suggests that when we start HRT, it can be just as important as whether we start it.

Researchers at Mass General Brigham found similar patterns: women who began HRT near the onset of menopause did not show increased Alzheimer’s risk, while those who experienced early menopause with longer lifetime estrogen deprivation faced a higher risk overall.

Why Timing Matters

Women face roughly a 1 in 5 lifetime risk of Alzheimer’s disease, compared to 1 in 10 for men of the same age. The sharp drop in estrogen during menopause may help explain that gap.

Estrogen supports energy production, blood flow, and inflammation control in the brain functions that wane as levels decline.

The data suggest that initiating HRT earlier (around perimenopause or early menopause) may preserve some of these neuroprotective effects, while starting too late could heighten risk once neurodegenerative changes have already begun.

One meta-analysis showed that HRT begun soon after menopause reduced Alzheimer’s risk by over 40 per cent compared to non-users, while starting after age 60 doubled the risk.

These findings don’t make HRT a blanket prescription; they make it a precision intervention.

The Clinical Nuances AI Must Understand

If AI is going to support menopause care safely and intelligently, it needs to understand the reasons behind the actions.

1. Timing Is a Risk Modifier

“Time since menopause” is not just a demographic; it’s a clinical determinant.

AI systems must understand that the same therapy can carry opposite implications depending on when it’s initiated. 

2. HRT Is Not Monolithic

There are multiple formulations, routes, and combinations.

For women who still have a uterus, adding progesterone helps protect the uterine lining and lowers the risk of endometrial cancer that can occur with estrogen-only therapy.

Topical estrogen, which has much lower absorption into the bloodstream, may be appropriate for perimenopausal women who are still having periods or postmenopausal women with a uterus who need targeted relief of vaginal or urinary symptoms.

For example:

    • Estrogen-alone therapy can raise the risk of endometrial cancer and is typically not recommended for women with a uterus.
    • Topical estrogen, with much lower systemic absorption, may be appropriate for perimenopausal women still having periods.
      These distinctions must be explicitly encoded into AI frameworks to avoid oversimplified or unsafe recommendations.

3. Safety Requires Scope and Referral

Complex topics like HRT timing and neuroprotection should always prompt an automatic follow-up:

“Please consult a menopause specialist or clinician (such as one credentialed through the North American Menopause Society) to discuss the risks, benefits, and best options for you.”

AI logic must mirror how clinicians practice by inviting deeper discussion, not replacing it.

From Symptoms to Systems Thinking

We need to move beyond viewing menopause as a set of symptoms to manage, and instead see it as a neurological and metabolic inflection point in women’s lives.

That means:

  • Bringing conversations about HRT earlier, during perimenopause, when neuroprotective benefits may still be possible.
  • Designing AI systems that recognise context and chronology, not just keywords.
  • Making personalised, evidence-based menopause guidance accessible to every woman by cutting through misinformation and connecting her to trusted care.

The Bigger Picture

For too long, women’s midlife health has been under-researched and under-resourced. The result is a data gap, which can quickly become a bias when encoded into AI.

If we want women’s health AI to truly care, it must be trained on data that understands the complexity of hormonal transitions, not just the vocabulary of them.

Because the difference between “now” and “five years from now” can determine whether a woman ages with clarity or confusion.

AI should know that.

And soon, it will.

Dr Kudesia is nationally recognised for her expertise in fertility awareness, lifestyle, and culinary approaches to reproductive health, and her advocacy for reproductive rights.

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Women better protected against early Parkinson’s neurodegeneration, study finds

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Women with an early precursor to Parkinson’s disease show much less brain shrinkage than men, despite similar disease severity, new research shows.

The discovery could help scientists explore how hormones might one day be used to treat the neurodegenerative condition.

The findings are based on data from nearly 700 participants across nine international research centres.

The study focused on isolated REM sleep behaviour disorder — a condition in which people physically act out their dreams.

It is considered the most reliable early warning sign of diseases caused by toxic protein build-up in the brain.

More than 70 per cent of those affected later develop Parkinson’s disease, Lewy body dementia or multiple system atrophy, which affects several body systems.

Researchers from Université de Montréal analysed 888 brain scans from centres in Canada, the Czech Republic, the UK, France, Australia, Denmark and Italy.

After quality checks, 687 participants were included: 343 patients with the sleep disorder and 344 healthy controls.

The results revealed clear sex-based differences.

While 37 per cent of the cortical areas — the brain’s outer layer responsible for higher functions — showed thinning in men, only one per cent of regions were affected in women.

This difference remained even though participants were of similar age (around 67) and had comparable clinical profiles.

Marie Filiatrault is first author of the study and a doctoral student at Université de Montréal.

The researcher said: “Men show much more extensive and severe cortical thinning — the outer layer of the brain that controls our higher functions — than women, particularly in areas linked to movement, sensation, vision and spatial orientation.”

To understand the protective effect, researchers compared brain images with gene activity in different regions, measured in healthy brains after death.

They found that the less-affected areas in women showed higher expression of genes related to oestrogen function, particularly ESRRG and ESRRA, which produce oestrogen-related hormone receptors.

The ESRRG gene was especially notable, showing greater activity in brain tissue than elsewhere in the body.

These receptors play key roles in mitochondrial function — the cell’s energy production system — and in the survival of dopamine-producing neurons, the cells that die in Parkinson’s disease.

Shady Rahayel is professor at Université de Montréal’s Faculty of Medicine and lead author of the study.

Rahayel said: “This sleep disorder offers a unique window of opportunity to study the mechanisms of neurodegeneration before major motor or cognitive symptoms appear.

“Our results suggest that certain brain areas in women with isolated REM sleep behaviour disorder are better protected than those in men, likely through the action of oestrogens.”

The team chose to study this precursor condition because it allows observation of brain protection mechanisms before major motor symptoms develop.

Although only 25 to 40 per cent of people with Parkinson’s experience REM sleep behaviour disorder, studying this early stage gives insight into how the brain resists damage when it is still limited.

Previous studies have shown that women with established Parkinson’s disease tend to experience slower progression than men, pointing to similar protective effects.

The findings could shape future research and treatment development.

The authors recommend separating men and women in clinical trials, which could improve statistical accuracy and reduce the number of participants required.

The biological mechanisms identified — particularly those linked to the ESRRG gene — could also become potential therapeutic targets.

Early laboratory research suggests that increasing ESRRG activity may protect dopamine-producing neurons from the toxic effects of alpha-synuclein, a protein that builds up abnormally in the brains of people with Parkinson’s.

“This study brings us closer to precision medicine, where treatments could be tailored not only to the disease but also to individual biological characteristics, including sex,” said Rahayel.

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Hormonal health

Dozens of women report suffering painful burns after using Always sanitary towels

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Dozens of women have claimed online that Always sanitary towels caused painful burns, prompting a response from the Procter & Gamble-owned brand.

Several TikTok users have posted videos describing reactions to the company’s products in recent days.

The clips, which have gained thousands of views, include complaints of itching, rashes and what users describe as chemical burns — skin damage caused by contact with irritating substances.

In one video viewed 45,000 times, user @ratqueen910 said the pads gave her “the worst chemical burns ever” in her groin area, where underwear meets the leg.

“When I looked at the burn with the flash on it really looked like my skin was gooey! I was scared af,” she told commenters.

She said she first thought the pain was chafing or an allergic reaction to spandex in her underwear, before seeing other women online describe the same symptoms.

“I realised that so many people have had problems the last few months with these pads,” she said.

“It’s not like, ‘oh, I switched over to Always pads’ — no, I’ve used them since I was in like sixth grade.

“So they must have changed the formula, messed something up, put some extra chemicals in that sh**t because it messed me up. I had chemical burns. I had issues and I didn’t know what it was.”

She said a doctor suggested another cause for the irritation, but she believes the pads were to blame, noting she had never been sensitive to scents or suffered urinary or yeast infections before.

Her post drew hundreds of comments, with many women saying they too had reactions to Always’ Flexfoam pads.

One wrote: “The whole area that the pad touched gave me a chemical burn after only a few hours. It was the Flexfoam.”

The original poster replied: “Mine was Flexfoam as well.”

While users did not specify exact product types, Always sells both day and night versions of its Infinity Pads with Flexfoam, which appear to be those mentioned.

Another commenter said: “Just a few days ago I was on my period using Always pads and I was f**king itching and it was burning. I never itch or have pain down there. I took the pad off so quick.”

A third wrote: “I switched to Honey Pot and had been fine. When my coworker gave me an Always pad, I was hesitant but used it — and got a chemical burn.”

Others described repeated irritation.

One said: “I use another brand for the first half of my period, then Always for the last two days, and I’ve had this burn for three months in a row. Stopped using them last month and no issue.”

Some also reported rashes or itching. One wrote: “In real time I am itching and getting a rash. I wore an Always pad earlier today.”

An Always spokesperson told the Daily Mail: “Our pads are used safely by millions of women every day around the world.

“Their safety is our top priority, and we carefully evaluate every component of our Always products to minimise the chances of skin irritation or allergic reactions.”

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