New report exposes perimenopause as biggest blind spot in women’s health

Women’s wellness company NNABI has released the first nationally representative research dedicated entirely to perimenopause.

The decade-plus hormonal life stage begins as early as mid-30s and is often dismissed, misdiagnosed or ignored. 

The Peri Power Report uncovers a staggering awareness gap.

Although the US women surveyed were experiencing an average of seven perimenopause-related symptoms — including exhaustion, anxiety, brain fog, and disrupted sleep — nearly 40 per cent had never even considered perimenopause as the cause. 

Instead, women overwhelmingly blamed stress (53 per cent), mental health (46 per cent), and ageing (46 per cent) for what are likely due to hormonal shifts. 

Only 10 per cent had received a formal doctor diagnosis. 

And yet, they continue to push through, 49 per cent admitting they feel they “should” be able to push through but are struggling silently.

Marina Pen is co-founder of NNABI.

Pen said: “Perimenopause shows up when women are at their peak responsibility years, running businesses, raising kids, caring for ageing parents, holding the world together.

“This report reveals how women are doing all of that without a roadmap for how to care for themselves in perimenopause. NNABI exists to change that.”

This report signals a cultural turning point. 

Women are redefining what success looks like during this chapter. 

Gone is the expectation to please and push through. Instead, they are prioritising joy, boundaries, and alignment with their values.

As one respondent put it: “Success is being unapologetically myself.”

NNABI is a women-founded wellness company redefining how women navigate perimenopause. 

Known for its flagship botanical supplement, Peri Essential 5™, NNABI delivers doctor-formulated, clinically backed, and third-party tested support for the most common symptoms of perimenopause — including fatigue, brain fog, mood swings, poor sleep, and bloating. 

With a focus on education, community, and science, NNABI is building the trusted platform women need during this pivotal life stage.

EJ Kim, co-founder of NNABI, said:  “This report is more than research.

“It’s overdue validation and a call to action: put perimenopause at the centre of women’s health and meet women with clarity, compassion, and dedicated care that’s been missing for far too long.’”

Download the full report at https://nnabilife.com/pages/get-the-peri-power-report